Layoff
Oct 2022Roofstock said it would lay off about 20% of its workforce amid a cooling housing market.
SourceCompany research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Roofstock is an end-to-end platform for single-family rental (SFR) investing and management. It helps individual and institutional investors acquire, operate, and exit rental-housing assets through a mix of marketplace, property management, asset management, and data/analytics products.
Primary product
Single-family rental investing and property management platform
Founded
2015
Headquarters
2001 Broadway, Suite 400, Oakland, California 94612, United States
Team size
501-1000
Work style
Hybrid
Industry
Real Estate
Sub-industry
Single-family rental / proptech / real estate investing platform
Offices
Oakland, California, United States
Dallas, Texas, United States
Business model
marketplace transaction fees
property management services
Funding
Stage
Series E / late-stage private
Total raised
$365.3M
Latest round
Series E · Mar 2022
Latest amount
$240M
Mar 2022 · SoftBank Vision Fund 2
Mar 2021 · JLL
People & investors
Leadership
Co-Founder & Executive Chairman
President & CEO
Chief Administrative Officer
Work & culture
Entrepreneurial, customer-obsessed, and performance-oriented. Public materials emphasize measurable outcomes, teamwork, thinking like investors, work-life balance, and a direct 'B.A.D.A.S.S.' / 'no jerks' culture.
Work style
Hybrid
Compensation
Public postings emphasize competitive pay and equity for domestic W-2 employees; specific salary bands are not consistently public.
Benefits
competitive pay
equity incentives for domestic W-2 employees
401(k) with traditional and Roth options
Roofstock Recharge reimbursement for stays at Roofstock/Vacasa rentals
parental leave
Product & market
Pricing
Marketplace transaction fees: buyers typically pay 0.5% of purchase price (or a $500 minimum) and sellers typically pay 3% (or a $2,500 minimum); property management and asset-management fees apply on managed assets and software products.
Differentiators
- —Vetted SFR listings with inspection/title/lease data
- —Remote investing and portfolio operations in one platform
- —Combines acquisition, property management, asset management, and dispositions
- —Rental Genome data layer with 1B+ data points
- —Integrated property-management capability via Mynd merger
- —Supports both retail and institutional investors
Technology
GitHub
GitHub Actions
Scale & contact
Estimated revenue
$100M-$150M
Estimated monthly visits
127.1K
Traffic estimate as of Jul 2026
Signals & risks
Layoff
Mar 2023TechCrunch reported Roofstock cut about 27% of staff in a second round of layoffs, five months after the 2022 reduction.
SourceOther
Latest news
Business Wire · Jan 2026
Stessa added DSCR loan quotes via LendingOne, extending Roofstock’s investing workflow into financing and reinforcing the platform’s all-in-one rental investing pitch.
Business Wire · May 2025
Roofstock took an ownership stake in Casago and launched into short-term rental management, broadening the platform beyond long-term SFR into vacation-rental operations.
GlobeNewswire · May 2024
Roofstock and Mynd merged, with Mynd’s property-management operations continuing under the Mynd brand and Doug Brien becoming President of Roofstock.
TechCrunch · Mar 2023
Open Positions
55 jobs at Roofstock
Maintenance Technician
On-siteProperty ServicesColumbus, Ohio, United States5d ago
On-site