PR Newswire · Oct 2025
Roofr launched Roofr Builds, a new twice-yearly product-drop format showcasing a broad feature release spanning communication, document workflows, and deeper platform capabilities.
Sales software for roofers. Aerial measurements + proposals in seconds
Company research
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Overview
Roofr is a vertical SaaS platform for roofing contractors that combines aerial measurement reports, instant estimates, CRM, digital proposals, payments, invoicing, and material ordering into one workflow.
Primary product
All-in-one roofing CRM
Founded
2016
Headquarters
San Francisco, California, United States
Team size
200-300
Work style
Remote
Industry
Software Development
Sub-industry
Vertical SaaS for roofing contractors
Offices
San Francisco, California, United States
Toronto, Ontario, Canada
Business model
subscription SaaS
usage-based measurement reports
paid add-on modules
implementation and onboarding services
Funding
People & investors
Leadership
Chief Executive Officer
Co-Founder & CTO
Chief Operating Officer
Chief Product Officer
VP of Engineering
VP Revenue
SVP, People & Talent
Work & culture
Remote-first, customer-obsessed, and product-driven. Public materials emphasize inclusion, high performance, collaboration, resiliency, and building with strong support for work-life balance.
Work style
Remote
Compensation
A public engineering posting listed C$170k-C$190k for Engineering Team Lead, AI Platform. Roofr also publicly advertises remote-first benefits, RRSP/401k match, home office support, and paid shutdown/PTO, but company-wide salary bands were not disclosed.
Benefits
1 week PTO for new hires
monthly Laundry Day Friday off
medical, dental, and vision insurance
home office setup stipend
internet and phone allowance
annual company retreat
RRSP/401k match
parental leave
paid company shutdown between Christmas and New Year
flexible time off
Product & market
Pricing
Freemium plus subscription tiers, with pay-as-you-go measurement reports and paid add-ons
Differentiators
- —Built for roofers by a third-generation roofer
- —Free Starter plan with no monthly cost
- —Fast aerial measurement-to-proposal workflow
- —End-to-end workflow from lead capture to invoice
- —Real-time supplier integrations with ABC Supply, SRS, and QXO
- —No per-seat pricing
- —Month-to-month options with no long-term contract
Technology
PHP
Laravel
TypeScript
React
PostgreSQL
Docker
Kubernetes
Terraform
Python
OpenAI
dbt
Stripe
HubSpot
Zendesk
Intercom
Looker
Zapier
Pendo
Amplitude
Aircall
Customers
roofing contractors
residential roofing businesses
small and growing roofing companies
North American roofing professionals
Competitors
AccuLynx
JobNimbus
RoofSnap
EagleView
Hover
Jobber
Scale & contact
Estimated revenue
$30M-$40M
Estimated monthly visits
372.1K
Traffic estimate as of Jun 2026
Latest news
PR Newswire · Jul 2025
Roofr launched an SRS Distribution integration that adds real-time pricing, availability, and direct ordering inside Roofr.
PR Newswire · Jun 2025
Roofr announced a QXO integration for live pricing and digital ordering within the platform, tied to proposal creation and material workflows.
Roofr blog · Mar 2025
Roofr launched deeper ABC Supply integration to sync real-time pricing into proposals and route material orders through the platform.
PR Newswire · Jan 2025
Roofr announced a Series B round led by TCV with participation from ABC Supply and other investors to accelerate product development and hiring.
Jobs and careers at Roofr
5 jobs at Roofr
Staff Data Scientist
Remote
Engineering
Remote - Canada; Remote
1d ago
Remote
Full-time
Senior Security Engineer
Remote
Engineering
Remote - Canada; Remote
3d ago
Remote
Full-time
Director, Product Growth
Remote
Product
Remote - North America; Remote
1w ago
Remote
Full-time
Senior Revenue Operations Specialist
Remote
Revenue
Remote - Canada; Remote Canada
2w ago
Remote
Full-time
Senior People Operations Specialist (Contract)
Remote
Talent and People Ops
Remote - Canada; Remote Canada
2w ago
Remote
Full-time