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Roboflow

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Roboflow

🖼️ Give your software the sense of sight.

roboflow.com
HQ: San Francisco, CA, USA
51-200
B2B

Company research

Public company, workplace, funding, and market signals

Updated Jul 28, 2026

Overview

Roboflow is a privately held computer-vision/visual-AI platform that helps developers and enterprises collect and manage image data, annotate datasets, train models, build visual workflows, and deploy models through cloud APIs, edge devices, or on-premise infrastructure. The company’s stated mission is to make the physical world programmable; it reports more than one million developers and usage by more than half of the Fortune 100. Roboflow was incorporated/founded in 2019 and launched its first product in 2020.

Primary product

End-to-end Visual AI / computer-vision platform: Universe, Annotate, Train, Workflows, Deploy, and open-source Inference/Supervision tooling.

Founded

2019

Headquarters

Des Moines, Iowa, United States; the company operates as a distributed organization.

Team size

100–150 (third-party/LinkedIn estimate; a 2026 leadership post said the company had crossed 100 employees)

Work style

Flexible

Industry

Software Development / Artificial Intelligence

Sub-industry

Computer vision, Visual AI, machine-learning operations (MLOps), developer infrastructure

Offices

New York City, New York, United States
San Francisco, California, United States
Des Moines, Iowa, United States
Brazil (distributed team presence)

Business model

Freemium self-serve SaaS
Usage/credit-based cloud subscriptions
Enterprise annual contracts
Hosted model training and deployment
Self-hosted, on-premise, and air-gapped deployments
Commercial model licensing
Professional services and enterprise support

Funding

Stage

Series B, privately held

Total raised

$63.6M

Latest round

Series B · Nov 2024

Latest amount

$40M

Series B

Nov 2024 · GV (formerly Google Ventures)

$40M

Series A

Sep 2021 · Craft Ventures

$20M

Seed

Jan 2021 · Lachy Groom and Craft Ventures (co-led)

$2.1M

People & investors

Leadership

Joseph Nelson

Co-founder and CEO

Brad Dwyer

Founder and CTO

Trevor Lynn

CMO / Marketing and GTM leader

Ellis Allen

Head of Finance

Investors

Amjad Masad
Arra Malekzadeh
Aston Motes
Brad Flora
Calvin French-Owen
Cassidy Williams
Craft Ventures
David Sacks
DJ Patil
Frontline
Frontline Ventures
Greg Brockman
Guillermo Rauch
GV (formerly Google Ventures)
Harry Hurst
Jack Altman
James Tamplin
Jeff Dean
Kevin Hartz
Lachy Groom
Leore Avidar
Max Altman
Mike Maples
Mike Maples Jr.
Sam Altman
Valor
Valor Equity Partners
Y Combinator

Work & culture

Roboflow describes a high-autonomy, distributed culture that values independent determination, shipping, customer problem-solving, and “full-stack people” who unblock themselves. Its Series B announcement said roughly one-third of the team were former founders. Dedicated offices exist in New York and San Francisco, while remote work is supported.

Work style

Flexible

Compensation

Public job listings show competitive salary plus equity. Examples include U.S. engineering ranges around $150,000–$200,000 and some senior/enterprise roles above $300,000; ranges vary by role and location. No authoritative company-wide compensation bands or confirmed sponsorship policy were found.

Benefits

Medical, vision, and dental insurance
Parental leave and fertility support
Mental-health support
Unlimited vacation/PTO
$350/month productivity stipend
$350/month AI-tools stipend
$4,000/year travel stipend
Home-office stipend
Relocation stipend
Two company-wide in-person onsites per year
Competitive salary and equity

Product & market

Pricing

Freemium plus usage/credit-based subscriptions: Public is free for public/open-source projects; Core starts at approximately $79/month billed annually or $99/month billed monthly; Enterprise is custom-priced and supports private data, production deployment, SSO/RBAC, compliance, dedicated support, and on-premise or air-gapped deployment.

Differentiators

  • —End-to-end workflow from data ingestion and annotation through training and production deployment
  • —Combination of hosted SaaS, open-source tools, APIs, edge, self-hosted, and on-premise options
  • —Roboflow Universe community of datasets and pretrained models
  • —Visual Workflows for composing multi-model and multimodal computer-vision applications
  • —Commercial and enterprise deployment options with SOC 2 Type II and other security features
  • —RF-DETR and other first-party models alongside broad framework/model interoperability
  • —Designed for developers who need computer vision without building a large ML-infrastructure team

Technology

Python
PyTorch
TensorFlow
OpenCV
NVIDIA CUDA/Jetson
ONNX
TensorRT
Kubernetes
Docker
Google Cloud
Terraform
Elasticsearch
Snowflake
dbt
GitHub Actions
JavaScript
Raspberry Pi
YOLO-family models
RF-DETR
SAM / Segment Anything

Customers

BNSF Railway
USG
Fletcher Sports
Pella Corporation
Rivian
Cummins
GE Vernova
FloVision
Field Museum
Wellth
Peer Robotics

Competitors

Ultralytics
Clarifai
Scandit
Landing AI
SuperAnnotate
V7
Voxel51
Encord
Supervisely
CVAT

Scale & contact

Estimated revenue

$1M–$10M (third-party estimate; not company-reported)

515-423-0540

Latest news

Multi-Model Auto Labeling with Roboflow Workflows

Roboflow Blog · Jul 2026

Roboflow integrated Workflows directly into Auto Label, enabling serverless multi-model pipelines, ensembles, and consensus-based annotation.

Roboflow and Standard Bots Partner to Bring Custom Visual Intelligence to Every Robot

Roboflow Blog · Jun 2026

The partnership allows Roboflow-trained models to be deployed directly into Standard Bots’ robot skill library for industrial inspection and other tasks.

Roboflow Advances Defect Detection Pipeline for Manufacturers with Synthetic Data Powered by NVIDIA Physical AI

Roboflow Blog · May 2026

Roboflow announced a manufacturing-focused synthetic-data initiative with NVIDIA and Corning for defect-detection pipelines.

Introducing Roboflow AI1: The All-In-One Vision AI Camera

Roboflow Blog · May 2026

Roboflow introduced AI1, a camera/compute/lighting device running the Roboflow stack and designed to connect physical production lines to visual-AI workflows.

Roboflow Joins Microsoft’s Pegasus Partnership Program

Roboflow Blog · Aug 2025

Roboflow joined Microsoft’s invite-only Pegasus program, allowing eligible Azure customers to apply Azure Consumption Commitments when purchasing Roboflow through Azure Marketplace.

About / team contextCareersCompany websiteCustomer storiesEngineering and product blogGitHub organizationLinkedIn companyPressPricingX / Twitter
SourcesRoboflow AboutRoboflow CareersRoboflow PricingRoboflow Customer StoriesRoboflow Series B announcementGV Series B announcementRoboflow Series A announcementTechCrunch seed funding reportSEC Form D company filingRoboflow Brand InformationRoboflow contact pageRoboflow press page

Jobs and careers at Roboflow

27 jobs at Roboflow

Solutions Architect

On-site
GTM
NY, SF or Remote; United States
2w ago
On-site
Full-time
Apply

Infrastructure Engineer

On-site
Engineering
NY, SF or Remote; United States
2w ago
On-site
Full-time
Apply

Member of Technical Staff — Frontier Data

On-site
Roboflow Labs
San Francisco
3w ago
On-site
Full-time
Apply

Member of Operational Staff — Frontier Data

On-site
Roboflow Labs
San Francisco
3w ago
On-site
Full-time
Apply

Recruiting Coordinator

Remote
Operations
New York, NY
2mo ago
Remote
Full-time
Apply

Machine Learning Engineer - Inference Maintainer & Developer Experience

On-site
Engineering
NY, SF or Remote
2mo ago
On-site
Full-time
Apply

Product Engineer

Remote
Engineering
Remote
3mo ago
Remote
Full-time
Apply

GTM Recruiter

Remote
Operations
NY, SF or Remote
3mo ago
Remote
Full-time
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Technical Recruiter

Remote
Operations
NY, SF or Remote (US)
3mo ago
Remote
Full-time
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Product Marketing

Remote
Marketing
NY, SF or Remote (US)
4mo ago
Remote
Full-time
Apply

RevOps Analyst

Remote
GTM
NY, SF or Remote (US)
4mo ago
Remote
Full-time
Apply

Forward Deployed Engineer

Remote
GTM
NY, SF or Remote (US)
4mo ago
Remote
Full-time
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Machine Learning Research Engineer

Remote
Engineering
Remote
4mo ago
Remote
Full-time
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Strategic Account Executive

Remote
GTM
NY, SF or Remote (US)
5mo ago
Remote
Full-time
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Sales Director, Enterprise Sales

Remote
GTM
NY, SF or Remote (US)
6mo ago
Remote
Full-time
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Security Engineer

On-site
Engineering
NY, SF or Remote
7mo ago
On-site
Full-time
Apply

Implementation Engineer

On-site
GTM
NY, SF or Remote
7mo ago
On-site
Full-time
Apply

Growth Marketing

Remote
Marketing
NY, SF or Remote (US)
7mo ago
Remote
Full-time
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Named Technical Support Engineer

Remote
GTM
NY, SF or Remote (US)
9mo ago
Remote
Full-time
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Support Engineer

On-site
GTM
NY, SF or Remote
1y ago
On-site
Full-time
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Former Founder

On-site
Operations
NY, SF or Remote
1y ago
On-site
Full-time
Apply

Sales Development Representative

Remote
GTM
New York, NY
1y ago
Remote
Full-time
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Enterprise Account Execuitve

Remote
GTM
NY, SF or Remote (US)
1y ago
Remote
Full-time
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Full Stack Engineer

On-site
Engineering
NY, SF or Remote
1y ago
On-site
Full-time
Apply

Full Stack Engineer (Enterprise)

On-site
Engineering
NY, SF or Remote
1y ago
On-site
Full-time
Apply

Developer Advocate

Remote
Marketing
NY, SF or Remote (US)
1y ago
Remote
Full-time
Apply

Corporate Account Executive

Remote
GTM
New York, NY
1y ago
Remote
Full-time
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