Y Combinator · Nov 2022
YC launch post describing Rinse’s preventive, tech-enabled dental studio model and first location in San Francisco.
Company research
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Overview
Rinse is a San Francisco-based, tech-enabled dental practice ("One Medical for dental") focused on preventive, anxiety-free mouth care through a modern studio experience, online/iOS booking, transparent pricing, insurance, and membership.
Primary product
Modern preventive dental care and membership-based dental services
Founded
2021
Headquarters
San Francisco, California, United States
Team size
1-10 employees
Industry
Dentists
Sub-industry
Preventive / tech-enabled dental care
Offices
1763 Union St., San Francisco, CA
Business model
in-network PPO dental practice
membership-based preventive care
fee-for-service dental care
consumer healthcare / direct-to-patient services
Funding
Stage
pre-seed
Total raised
$125K
Latest round
Pre-Seed · Aug 2021
Latest amount
$125K
Aug 2021 · Y Combinator
People & investors
Leadership
Founder and CEO
Dr. Lena Al-Farra
Managing Dentist | Care Lead
Aaron Wilkins
Co-Founder and Advisor
Work & culture
Judgement-free, patient-first, prevention-oriented culture that emphasizes science, technology, and hospitality over traditional dental upsell behavior.
Compensation
Public job postings mention competitive pay and benefits; examples include Lead Dentist at $800-$2,000/day and Lead Registered Dental Hygienist roles, plus some equity in roles posted via YC.
Benefits
Free professional whitening
Membership with 30-day money-back guarantee if no benefits used
FSA/HSA card support
Transparent pricing before visits
Product & market
Pricing
Transparent pricing with PPO insurance and membership tiers; common preventive services can be $0 for members, with published prices for select procedures.
Differentiators
- —Technology-enabled scheduling and booking
- —Preventive-care-first approach
- —Hospitality-forward, anxiety-free studio experience
- —Transparent pricing and cost estimates
- —One Medical-style consumer positioning
- —iOS app booking
- —State-of-the-art imaging and modern diagnostics
Technology
OpenResty
Stripe
iOS app
online booking app
digital imaging
3D x-rays
PPO insurance workflows
Customers
San Francisco Bay Area dental patients
PPO dental insurance patients
uninsured patients seeking membership-based care
health-conscious consumers seeking preventive dental care
Competitors
Tend
Aspen Dental
Chapter Aesthetic Studio
traditional dental practices
DSOs
Scale & contact
Estimated revenue
~$1M annually
Latest news
Y Combinator
YC profile summarizing the company, founder Casey Harlin, founding year, team size, and product positioning.
Y Combinator
Hiring page showing active roles, compensation ranges, and investor list.
Rinse
Official company page explaining the mission, team, preventive-care focus, and clinical leadership.
Rinse
Official services page listing checkups, urgent care, cavity prevention, aligners, whitening, fillings, crowns, and transparent pricing.
Jobs and careers at Rinse
0 jobs at Rinse
No open positions
Check back later for new openings