Sequoia Capital · Jul 2024
Sequoia announced/celebrated the seed round and described rift as a sales platform that centralizes tooling and automates operational work; it cited customers including Gusto, Capchase, and Rhombus.
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
rift is a San Francisco-based B2B sales automation and lead-routing SaaS that helps sales teams capture, route, schedule, and recover inbound leads while reducing manual operational work.
Primary product
B2B lead routing and inbound sales workflow automation platform
Founded
2022
Headquarters
San Francisco, California, United States
Team size
1-10
Industry
Technology, Information and Internet
Sub-industry
B2B sales automation / lead routing
Offices
San Francisco, California (HQ)
San Francisco, 94016, United States
San Francisco, California, United States
Business model
B2B SaaS
subscription software
sales automation platform
Funding
People & investors
Work & culture
Opinionated, fast, sales-engineering oriented culture; the company emphasizes hands-on 1:1 support and reducing busywork so reps can focus on selling.
Product & market
Pricing
Sales-led, demo/contact-for-pricing
Differentiators
- —All-in-one inbound lifecycle: capture, route, schedule, recover
- —Consolidates sales tooling and data in one place
- —Automates email infrastructure and deliverability setup
- —Uses LLMs for custom copy generation
- —Hands-on 1:1 help writing sales emails
Technology
HubSpot
Apollo
Google Calendar
Gmail
Slack
Zoom
Stripe
email deliverability infrastructure
LLMs / custom copy generation
Customers
Gusto
Capchase
Rhombus
Competitors
Outreach
Apollo.io
Pocus
Scale & contact
Estimated revenue
~$440K ARR (GetLatka estimate, 2025)
Latest news
Y Combinator (LinkedIn) · Jul 2024
Y Combinator posted that rift raised $5M in seed funding to automate tedious sales tasks like data entry, email deliverability, and sequence generation.
FinSMEs · Jul 2024
FinSMEs reported the $5M seed round led by Sequoia with participation from Y Combinator and Soma Capital.
Y Combinator · Feb 2023
The launch post introduced rift as a tool to help sales and growth teams close more deals without landing in spam by combining email automation and deliverability.
Jobs and careers at rift
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