Response blog · Feb 2025
Official announcement of Response’s $4M seed round, bringing total funding to $4.3M and naming Y Combinator, Twenty Two Ventures, and strategic angel investors from Flexport, Anduril, Ramp, and Scale AI.
Turn customer emails into ERP-ready orders.
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Response is a B2B procurement and order-intake automation company that turns customer emails, PDFs, and other unstructured requests into ERP-ready orders while also helping teams manage indirect spend with approvals, vendor checkout, and spend controls.
Primary product
Inbox-to-ERP order intake and procurement automation platform
Founded
2019
Headquarters
San Francisco, California, United States
Team size
11-50
Industry
Software Development
Sub-industry
Procurement software / indirect spend automation
Offices
San Francisco, California, United States
Business model
B2B SaaS
subscription software
Funding
People & investors
Leadership
Co-Founder & CEO
Co-Founder
Justin Ziniel
FND. Data Scientist
Renato de Vito Castro
Infra Engineer
Zachary Williams
FND. Frontend Engineer
André Araújo
DevOps Engineer
Becca Creger
FND. Product Designer
Rogers Pelle
Infra Engineer
Work & culture
Publicly stated values emphasize customer-first decisions, privacy around pricing data, responsible use of aggregated data, neutral supplier inclusion, and avoiding per-seat pricing that discourages collaboration.
Product & market
Pricing
Tiered monthly subscription SaaS: Starter $599+/month, Pro $999+/month, Enterprise custom pricing.
Differentiators
- —Turns customer emails, PDFs, Excel files, and similar inputs into ERP-ready draft orders
- —Flags suspicious prices, mismatches, and margin risk before approval
- —ERP-ready, not ERP-replacing
- —Integrates with nearly 100 industrial vendors for direct ordering without clunky punchouts
- —Provides SKU-level visibility, spend controls, automated approvals, and personalized storefronts
- —Supports common ERP handoff paths such as QuickBooks, NetSuite, Odoo, and Sage
Technology
QuickBooks
NetSuite
Odoo
Sage
ERP integrations
CSV export
Excel
PDF processing
Email/Gmail/Outlook
Teams
Slack
Customers
Packaging distributors
Industrial suppliers
Wholesalers
B2B sellers
Centric Packaging
Nimbl Fulfillment
Aterian
Warehouse Specialists Inc. (WSI)
Competitors
BirchStreet Systems
PayEm
Concertiv
BuyerQuest
Omnea
Scale & contact
Estimated revenue
~$2.1M ARR (2024 estimate)
Estimated monthly visits
11K
Latest news
LinkedIn · Feb 2025
Keivan Shahida’s LinkedIn announcement reiterating the seed raise and positioning Response as a digital procurement officer for indirect spend.
TechCrunch · Aug 2020
Early public coverage of Response as a YC Summer 2020 company building a network for PPE and, later, broader procurement infrastructure.
Response blog
Customer case study showing procurement time reduced from 1 hour to under 10 minutes per session and monthly reconciliation time reduced from 16 hours to under 1 hour.
Response blog
A product-positioning article arguing that teams should automate procurement controls and centralize intake before hiring headcount for spend management.
Jobs and careers at Response
0 jobs at Response
No open positions
Check back later for new openings