Acquisition
Apr 2025CleverTap acquired rehook.ai and folded its promotions engine into CleverTap's retention and Promos product suite.
SourceRun, Track and manage any and all user incentive campaigns.
Company research
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Overview
Rehook.ai was a Bengaluru-based B2B SaaS promotion engine (formerly Shopr.TV) that let marketers run referrals, loyalty, rewards, coupons, leaderboards, streaks, and other incentive campaigns through an API-first product and web dashboard; CleverTap acquired it in April 2025 and integrated the technology into its Promos suite.
Primary product
API-first promotion engine for referrals, loyalty, rewards, coupons, and gamified incentive campaigns.
Founded
2021
Headquarters
Bengaluru South, Karnataka, India
Team size
1-10
Work style
Onsite
Industry
Technology, Information and Internet
Sub-industry
Promotions automation / loyalty and rewards software
Offices
Bengaluru South, Karnataka, India (HQ)
Koramangala Ring Road, Bengaluru, India
HSR Layout, Bengaluru, Karnataka, India
Business model
B2B SaaS
API-first software
subscription
Funding
Stage
acquired
Total raised
$2.2M
Latest round
Acquired · Apr 2025
Apr 2025 · CleverTap
Oct 2022 · BEENEXT, Y Combinator
Jan 2022
People & investors
Leadership
Co-founder & CEO
Co-founder & CPO
Co-founder & CTO
Co-founder & COO
Work & culture
Builder-heavy and customer-first, with an experimentation mindset: the product copy emphasizes flexibility, scalability, personalization, and no-code campaign iteration, while founder posts and bios suggest a startup-style, product-led culture.
Work style
Onsite
Product & market
Pricing
Subscription / custom quote (no official public pricing page found)
Differentiators
- —No-code campaign creation with a rule engine
- —API-first promotion and rewards workflows
- —Personalization by segments, geographies, demographics, and journeys
- —Real-time event-triggered rewards and tracking
- —Supports referrals, loyalty, rewards, coupons, leaderboards, streaks, and tiers
Technology
REST-based API
Web dashboard
JSON APIs
Basic authentication
Webhooks
Rule engine
Customer segmentation
Campaign orchestration
Coupon validation and redemption APIs
Real-time event tracking
Customers
WedMeGood
Abhi
Rigi
Vance
Competitors
Capillary Technologies
Braze
Blueshift
Netcore Cloud
CleverTap
MoEngage
Marketo
Khoros
Leanplum
Scale & contact
Estimated revenue
under $1M estimated (one 2024 dataset estimated ~$1.8M ARR)
Estimated monthly visits
5.1K
Traffic estimate as of Apr 2025
Signals & risks
Latest news
PR Newswire / ACN Newswire · Jun 2025
Launch coverage for CleverTap Promos, which explicitly says the product is powered by technology from rehook.ai and extends rewards, promotions, and loyalty capabilities.
CleverTap · Apr 2025
Official acquisition announcement describing rehook.ai as a promotions automation solution and explaining how its engine was integrated into CleverTap's retention stack.
YourStory · Apr 2025
Independent coverage of the CleverTap acquisition, repeating the product description and acquisition context.
Economic Times · Oct 2022
Seed-funding story for the earlier Shopr.TV phase of the business, naming founders and investors including BEENEXT, Y Combinator, Goodwater Capital, Shiprocket, and angels such as Kunal Shah.
PR Newswire · Oct 2022
Press release on the $1.7M seed round for the business before the rehook.ai pivot, with the same core investors and founder team.
Jobs and careers at Rehook.ai
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