CleverTap acquired rehook.ai and folded its promotions engine into CleverTap's retention and Promos product suite.
SourceRun, Track and manage any and all user incentive campaigns.
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Rehook.ai was a Bengaluru-based B2B SaaS promotion engine (formerly Shopr.TV) that let marketers run referrals, loyalty, rewards, coupons, leaderboards, streaks, and other incentive campaigns through an API-first product and web dashboard; CleverTap acquired it in April 2025 and integrated the technology into its Promos suite.
Primary product
API-first promotion engine for referrals, loyalty, rewards, coupons, and gamified incentive campaigns.
Founded
2021
Headquarters
Bengaluru South, Karnataka, India
Team size
1-10
Work style
Onsite
Industry
Technology, Information and Internet
Sub-industry
Promotions automation / loyalty and rewards software
0 jobs at Rehook.ai
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Offices
Business model
Stage
acquired
Total raised
$2.2M
Latest round
Acquired · Apr 2025
Apr 2025 · CleverTap
Oct 2022 · BEENEXT, Y Combinator
Jan 2022
Leadership
Co-founder & CEO
Co-founder & CPO
Co-founder & CTO
Co-founder & COO
Investors
Builder-heavy and customer-first, with an experimentation mindset: the product copy emphasizes flexibility, scalability, personalization, and no-code campaign iteration, while founder posts and bios suggest a startup-style, product-led culture.
Work style
Onsite
Pricing
Subscription / custom quote (no official public pricing page found)
Differentiators
Technology
Customers
Competitors
Estimated revenue
under $1M estimated (one 2024 dataset estimated ~$1.8M ARR)
Estimated monthly visits
5.1K
Traffic estimate as of Apr 2025
CleverTap acquired rehook.ai and folded its promotions engine into CleverTap's retention and Promos product suite.
SourcePR Newswire / ACN Newswire · Jun 2025
Launch coverage for CleverTap Promos, which explicitly says the product is powered by technology from rehook.ai and extends rewards, promotions, and loyalty capabilities.
CleverTap · Apr 2025
Official acquisition announcement describing rehook.ai as a promotions automation solution and explaining how its engine was integrated into CleverTap's retention stack.
YourStory · Apr 2025
Independent coverage of the CleverTap acquisition, repeating the product description and acquisition context.
Economic Times · Oct 2022
Seed-funding story for the earlier Shopr.TV phase of the business, naming founders and investors including BEENEXT, Y Combinator, Goodwater Capital, Shiprocket, and angels such as Kunal Shah.
PR Newswire · Oct 2022
Press release on the $1.7M seed round for the business before the rehook.ai pivot, with the same core investors and founder team.