BusinessWire · Dec 2025
Press release with 2025 Dry/Damp January data, including user behavior insights, completion rates, and Reframe's 222K+ user cohort.
App to help people quit or cut back on alcohol use
Company research
Public company, workplace, funding, and market signals
Overview
Reframe (Glucobit Inc.) is an Atlanta-area, consumer-focused digital health company behind a neuroscience-based alcohol habit-change app that helps people cut back on drinking or quit entirely using daily lessons, drink tracking, community support, and optional coaching.
Primary product
Neuroscience-based alcohol reduction / habit-change app
Founded
2018
Headquarters
Atlanta, Georgia, United States
Team size
51-200
Work style
Flexible
Industry
Wellness and Fitness Services
Sub-industry
Digital health / alcohol reduction app
Offices
6120 Windward Pkwy Ste 165, Alpharetta, GA 30005-4185, United States
75 5th St NW, Atlanta, 30308, United States
Business model
annual subscription
optional coaching add-on
direct-to-consumer mobile app
Funding
Stage
Series A
Total raised
$27.4M
Latest round
Venture Round · Apr 2022
Latest amount
$10M
People & investors
Leadership
Co-Founder & CEO
Co-Founder & COO
Head of Coaching
Vaishak Ramachadran
Head of Customer Support
Vivek Subramanian
Investor & Board Member
Work & culture
Science-first and judgment-free, with an emphasis on 'science, not stigma,' personalized habit change, progress over perfection, and community-based support for moderation or abstinence.
Work style
Flexible
Visa sponsorship
Yes
Compensation
Public job postings show broad pay bands, roughly from $55K-$200K depending on role; examples include Fullstack Engineer at $90K-$140K, Marketing Manager at $65K-$90K, Product Manager at $90K-$120K, and Data Scientist at $142K-$200K.
Product & market
Pricing
Annual subscription (~$100/year) with a 7-day free trial and optional Thrive Coaching add-on
Differentiators
- —Neuroscience-based rather than stigma-based
- —Personalized daily tasks and drink tracking
- —24/7 private community support
- —Supports both moderation and abstinence
- —Expert-backed content and scientific advisory board
- —Low-friction trial plus money-back guarantee
Technology
Node.js
PostgreSQL
AWS Lambda
OpenAI
Elixir
Cloudflare
TypeScript
JavaScript
React
Python
dbt
GraphQL
Redis
Docker
GitHub Actions
Playwright
Jest
SQL
MySQL
Slack
Customers
People who want to cut back on drinking
People who want to quit alcohol
Sober-curious adults
Users seeking habit-change support and community
Competitors
Sunnyside
Monument
Ria Health
Tempest
Sober
12 Step Toolkit
Scale & contact
Estimated revenue
$10M-$13M
Estimated monthly visits
14.5K
Traffic estimate as of Jul 2026
Latest news
Hypepotamus · Mar 2025
Covers the launch of Liquid Luck, Reframe's functional beverage line, and reiterates the company's fundraising history and growth narrative.
InsideHook · Jan 2025
A hands-on review of Reframe that quotes Vedant Pradeep, highlights the neuroscience-driven program, community features, and the company's claimed usage stats.
Atlanta News First · Jan 2025
Profiles CEO Vedant Pradeep and Reframe's 'Damp January' approach; says the app went live in 2020, has over 1M users, and continues to scale in Atlanta.
PRWeb · Mar 2023
Announces Reframe's inclusion in Fast Company's 2023 Most Innovative Companies list and states the company had raised more than $27M.
Jobs and careers at Reframe (Glucobit)
0 jobs at Reframe (Glucobit)
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