Reform Blog · Jun 2026
A company-authored outlook on logistics automation, AI adoption, and workflow modernization in freight forwarding.
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Reform is a YC W24 AI automation platform for freight forwarding and logistics that helps operators automate quote-to-cash workflows, document extraction, customs compliance, AP/AR, and other manual processes without replacing their existing systems.
Primary product
AI-powered workflow automation platform for freight forwarding and logistics
Founded
2023
Headquarters
San Francisco, California, United States
Team size
10-20 employees
Industry
Software Development
Sub-industry
AI automation for freight forwarding and logistics
Offices
255 Potrero Ave, #200, San Francisco, California 94103, United States (HQ)
228 Park Ave S, New York, NY 10003, United States (legal/mailing address)
Business model
B2B SaaS
usage-based credits
enterprise software
custom implementation/services
Funding
Stage
Seed
Total raised
$2.6M
Latest round
Seed · Apr 2024
Latest amount
$2.6M
Apr 2024 · Y Combinator
People & investors
Leadership
Co-Founder & CEO
Co-Founder & CTO
Co-Founder
Mohamed Elhag
Founding Software Engineer
Founding Software Engineer (AI/ML)
Founding Forward Deployed Engineer
Vice President of Sales
Chief of Staff
Forward Deployed Engineer
Morgann Thain
Forward Deployed Engineer
GTM Engineer
Paras Dhillon
Growth
Evan McCarthy
Sales Engineer
Annik Sobing
Strategic Marketing
Work & culture
AI-first, customer-centric, and logistics-native startup culture with strong emphasis on human-in-the-loop automation, fast shipping, and working directly with customers to solve real operational problems.
Compensation
Public YC job posts show roughly $120K-$175K salary ranges for open roles, plus equity ranges around 0.30%-0.70% for some engineering roles, along with health, vision, and dental coverage.
Benefits
Comprehensive health insurance
Vision insurance
Dental insurance
Product & market
Pricing
Tiered subscription with usage credits and enterprise custom pricing
Differentiators
- —Purpose-built for freight forwarding and logistics workflows
- —Human-in-the-loop exception handling
- —Integrates with existing TMS and internal systems instead of replacing them
- —Pre-built APIs and components for rapid deployment
- —Headless UI / embedded workflow approach
- —Fast time-to-value and configurable automations
Technology
React
Python
JavaScript
TypeScript
Node.js
Next.js
Stripe
Customers
CITTA Brokerage
Joffroy Global
KCE Logistics
Interlink Trade Services
Cargotrans
Customs Direct
Lean Solutions Group
Fredric Schad, SAS
Competitors
CargoWise
Magaya
Descartes
generic off-the-shelf TMS vendors
manual BPO services
Point AI solutions
Scale & contact
Estimated revenue
Approximately $0.75M–$1.0M ARR (third-party estimates)
Estimated monthly visits
3.7K
Latest news
Reform LinkedIn · Apr 2026
Company post describing a customer deployment and the operational impact of automation on customs brokerage workflows.
Fondo · Feb 2026
A profile/launch write-up summarizing Reform’s logistics automation platform and its use cases.
Reform Blog · Jan 2026
Explains how Reform positions its automation layer as a response to CargoWise pricing changes and per-shipment costs.
Y Combinator · Jan 2024
YC launch post introducing Reform, its logistics automation use cases, and the founding team.
Jobs and careers at Reform
0 jobs at Reform
No open positions
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