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Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Reforged Labs is an AI marketing technology company focused on helping mobile game and app marketers improve user acquisition and creative experimentation. Its flagship product, Boa, uses labeled creative data, first-party integrations, and AI to analyze what ads work, why they work, and what to create next.
Primary product
Boa
Founded
2023
Headquarters
San Francisco, California, United States
Team size
11-50
Work style
Flexible
Industry
Technology, Information and Media
Sub-industry
AI marketing technology for mobile games
Offices
0 jobs at Reforged Labs
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Business model
Stage
Seed
Total raised
$3.9M
Latest round
Seed Round · Aug 2024
Latest amount
$3.9M
Aug 2024 · DCM Ventures
Leadership
Co-Founder & CEO
Co-Founder & CTO
COO
Head of AI Operations
Investors
Public materials describe Reforged Labs as AI-native, technology-first, and fast-moving, with a distributed team spanning multiple countries. The company emphasizes data-driven product work, close customer collaboration, high ownership, and a strong engineering culture tied to gaming and creative strategy.
Work style
Flexible
Compensation
Public job postings show a Founding Account Executive role with OTE of $240k-$300k (50/50 base/variable), meaningful early-stage equity, flexible PTO, and a hybrid arrangement. Engineering roles publicly list broad compensation placeholders and emphasize startup ownership rather than detailed salary bands.
Benefits
Pricing
Subscription pricing starting at about $250/month, plus custom pricing for studios that integrate past ad performance data.
Differentiators
Technology
Customers
Competitors
Estimated revenue
≈$3.2M ARR (third-party estimate, updated 2025-04-10)
Estimated monthly visits
6.6K
Traffic estimate as of Nov 2024
Reforged Labs · Mar 2026
Case study stating Supercell used Boa to accelerate creative iteration for Clash Royale, with Reforged Labs claiming that four of five AI-inspired creatives outperformed Supercell's traditionally developed ads in the same networks.
Reforged Labs · Oct 2025
Case study showing DeNA America using Boa in a 'Hybrid AI' workflow; Reforged Labs says Boa provided market-informed insights, scalable briefs, and performance-driven iteration that improved creative outcomes.
GamesBeat · Sep 2025
Coverage of the Boa launch describing the product as an AI creative intelligence tool for mobile game marketers, trained on a proprietary annotated dataset and positioned as a faster alternative to manual creative analysis and ad iteration.
Tech in Asia · Sep 2025
External coverage of the product reset around Boa; the article frames the company as shifting toward creative intelligence for game marketers, with attention to its mobile-game focus and prior product evolution.
Reforged Labs · Aug 2024
Official seed-funding announcement: $3.9M led by DCM with participation from Y Combinator, Epakon Capital, Goodwater Capital, Phoenix Fund, Asymmetry Ventures, and angels; the company says the capital will deepen AI capabilities and refine creative/performance models for gaming ads.