Label and Narrow Web · Jul 2026
Covers Reelables’ partnership with Hubble Network to extend Bluetooth smart-label visibility across a broader gateway network and reduce infrastructure requirements for continuous shipment tracking.
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
London-based maker of printable active smart labels and a supply-chain visibility platform that tracks cargo and inventory in real time using Bluetooth and cellular labels, with API integrations and a focus on logistics, retail, manufacturing, and cold-chain use cases.
Primary product
Track Anywhere™ smart labels and supply-chain visibility platform
Founded
2018
Headquarters
14 Windsor Street, London, N1 8QG, United Kingdom
Team size
11-50
Industry
Technology, Information and Internet
Sub-industry
Supply chain visibility software / IoT smart labels
Offices
14 Windsor Street, London, N1 8QG, United Kingdom
London, United Kingdom (multiple offices)
Business model
B2B enterprise sales
hardware-plus-software platform
per-label / usage-based pricing
API/platform licensing
Funding
Stage
Series A
Total raised
$11.6M
Latest round
Series A · Nov 2025
Latest amount
$10.4M
Nov 2025
Jul 2022
Sep 2021
May 2019
Mar 2019
People & investors
Leadership
Co-founder and CEO
Co-founder
Chief Operating Officer
Head of Software
Vice President of Business Development
Work & culture
Fast-paced, ambitious, engineering-heavy culture focused on building supply-chain automation and solving global logistics visibility problems.
Compensation
Public pay signals are limited. Indeed salary estimates show software engineer compensation around £51,972/year and senior software engineer compensation around £74,841/year; hiring pages emphasize onsite London roles rather than published salary bands.
Benefits
employee option plan
pension
good coffee
choose your own tech
Product & market
Pricing
Enterprise pricing with per-label economics; public materials mention prices starting at $8 per label for Anywhere and a $250 early-adopter kit for 10 5G shipping labels.
Differentiators
- —Printable active smart labels that run through standard barcode printers
- —Paper-thin, flexible, disposable labels
- —Bluetooth and cellular variants
- —No base stations or extra infrastructure required for core BLE coverage
- —Item-level visibility with location history, alerts, route deviation detection, and temperature monitoring
- —Recycling-compatible and airline-approved
- —Positioning via a crowdsourced device network plus cellular networks
- —API-enabled supply-chain tracking platform
Technology
AWS
TypeScript
React
Python
GraphQL
PostgreSQL
Docker
Kubernetes
gRPC
Terraform
serverless microservices
REST API
MCP server
Bluetooth LE
NB-IoT
5G
cellular positioning
Wi-Fi positioning
Customers
logistics providers
retailers
manufacturers
freight forwarders
3PLs
warehousing and distribution operators
cold-chain and perishables operators
high-value goods operators
Competitors
Avery Dennison
Zebra Technologies
Tag-N-Trac
SpotSee
RFID-based tracking systems
Scale & contact
Estimated revenue
StartupHub estimate: annual revenue about $5.9M, with a range of $1.3M-$12.2M.
Estimated monthly visits
3.4K
Traffic estimate as of Jun 2026
Latest news
WebWire · Jul 2026
Press release describing the Hubble partnership, emphasizing continuous tracking on-site and in transit, lower device cost, and no GPS/cellular hardware required for Bluetooth-enabled labels.
GlobeNewswire · Apr 2026
Launches the Anywhere product, a printable smart label for global tracking, and says labels start at $8 per label; also reiterates the product’s Bluetooth and 5G smart-label positioning.
GlobeNewswire · Nov 2025
Official Series A announcement; says Reelables raised $10.4M, is headquartered in London, and is backed by named investors including Amigos Ventures, Moneta, Raptor Group, Silicon Labs, and Smooth Brain.
SiliconANGLE · Nov 2025
Reports the same Series A and notes co-founders David Stanton and Brian Krejcarek, plus the company’s thin-film flexible smart-label approach and scale-up plans.
Jobs and careers at Reelables
0 jobs at Reelables
No open positions
Check back later for new openings