Acquisition
Jun 2022Flipp acquired reebee; reebee became a Flipp subsidiary and the brands were kept separate.
SourceCompany research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Reebee is a Canadian digital flyer and shopping-list platform that helps shoppers browse retailer flyers, search for deals, and save with an integrated shopping-list experience. It launched in 2012, was acquired by Flipp in 2022, and continues as a Flipp subsidiary under the reebee brand.
Primary product
reebee: Flyers & Shopping List
Founded
2012
Headquarters
305 King St W Suite 902, Kitchener, Ontario N2G 1B9, Canada
Team size
1-10
Industry
Software Development
Sub-industry
Digital flyer and shopping-list app; digital advertising platform
Offices
305 King St W Suite 902, Kitchener, Ontario N2G 1B9, Canada
Business model
Free consumer mobile app
B2B digital advertising / shopper-marketing platform
Retailer and brand content distribution
Funding
People & investors
Leadership
Co-Founder & CEO
Co-Founder & CTO
VP, Partner & Business Development
Head of People
Production Team Lead
Work & culture
Public signals point to a product-focused, collaborative culture with strong employee ratings in public profile data (including high work-life-balance and culture scores). Public benefit details are sparse; compensation signals appear mostly in salary examples rather than formal bands.
Compensation
Public salary snippets show example roles such as Product Manager (CAD 79,730) and Community Outreach and Volunteer Coordinator (CAD 84,306), but no formal compensation policy or bands were found.
Product & market
Pricing
Free consumer app; paid B2B digital advertising / shopper-marketing services for retailers and brands
Differentiators
- —Digital flyer browsing plus shopping-list planning in one app
- —Immersive browse/search/discovery experience
- —Strong Canadian retailer coverage and local deal discovery
- —Retailer analytics and consumer buying-signal tracking
- —Brand retained after acquisition, with separate reebee and Flipp apps
Technology
AMP
Go
JSON API
JavaScript
PHP
React
Swift
Google Firebase Analytics
Google Tag Manager
Customers
Canadian retailers and brands
Walmart Canada
Real Canadian Superstore
Canadian Tire
Costco
Super C
Staples
Giant Tiger
Home Depot
IKEA
Rexall
Air Miles
Competitors
Flipp
Basket
Save.ca
Caddle
Checkout 51
Scale & contact
Estimated revenue
$1M-$10M
Estimated monthly visits
375.4K
Traffic estimate as of Jun 2026
Signals & risks
Other
Jun 2023reebee.com transitioned to a single combined Flipp & reebee website while keeping separate mobile apps, indicating post-acquisition integration.
SourceLatest news
reebee Help Center · Jun 2023
Corporate update stating the site moved to a combined Flipp & reebee web experience while the two apps remained separate.
BetaKit · Jun 2022
Confirms the deal terms were undisclosed, reebee’s roughly 80-person team, and the company’s founding and early accelerator support.
Flipp · Jun 2022
Primary acquisition announcement: Flipp bought reebee, said it would keep both brands, and described reebee as Canada’s second-largest digital savings distribution channel.
Canadian Grocer · Jun 2022
Adds market context: no layoffs were expected, the combined user base was nearly six million, and Flipp kept reebee as a separate entity.
Strategy · Jun 2022
Explains how the acquisition expanded Flipp’s shopper consideration platform and preserved the reebee brand.
Jobs and careers at Reebee
0 jobs at Reebee
No open positions
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