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Reacher

Reacher logo

Reacher

We automate creator marketing for the world's largest brands

reacherapp.com
HQ: San Francisco, CA, USA; Remote
1-10
B2B

Company research

Public company, workplace, funding, and market signals

Updated Jul 30, 2026

Overview

Reacher is a Y Combinator-backed AI creator-commerce platform for TikTok Shop that automates creator discovery, outreach, CRM, sample management, and campaign analytics for brands and agencies.

Primary product

TikTok Shop affiliate software / AI creator commerce platform

Founded

2024

Headquarters

San Francisco, CA, United States

Team size

20-30

Work style

Hybrid

Industry

Technology, Information and Internet

Sub-industry

Creator marketing / TikTok Shop affiliate software

Offices

San Francisco, CA, United States

Business model

B2B SaaS subscription
enterprise/custom plans
free trial

Funding

Stage

Pre-Seed

Total raised

$500K

Latest round

Pre-Seed · Sep 2025

Latest amount

$500K

Pre-Seed

Sep 2025 · Y Combinator

$500K

People & investors

Leadership

Jerry Qian

Co-Founder & CEO

Bora Mutluoğlu

Co-Founder & President

Roman Wilson

Head of Marketing and creator relationships

Carmela Tunay

TikTok Lead Strategist

Yuyin Sun

Director of Design

Hari Krishn Gupta

Head of Engineering

Investors

Acacia Venture Capital Partners
Formosa Capital
Glenn Solomon
IstCapital
Pioneer Fund
Rebel Fund
S28 Capital
Y Combinator

Work & culture

Fast-moving and customer-obsessed, with a strong product-and-ops orientation. Leadership signals a hybrid culture that still values in-person collaboration for important team work while operating across multiple countries.

Work style

Hybrid

Compensation

Public job postings show compensation bands from $6K-$10K/month for interns, $70K-$240K for Founding Account Executive, $90K-$130K for Full Stack Software Engineer, $110K-$180K for Head of Customer Success, and $115K-$200K for Senior Software Engineer, plus equity ranges. Some roles specify US citizen/visa only.

Product & market

Pricing

Tiered subscription SaaS with Starter, Pro, and custom Enterprise plans; monthly and longer billing cycles available.

Differentiators

  • —AI creator search across millions of profiles
  • —automated multi-channel outreach
  • —creator CRM and sample management in one workflow
  • —official TikTok Shop Partner / TAP Agency status
  • —native TikTok Shop analytics and GMV attribution
  • —compliant outreach throttling
  • —Meta Ads integration for creator content
  • —AI search modes including lookalike, image, and transcript

Technology

Python
Django
FastAPI
PostgreSQL
GraphQL
TypeScript
React
Tailwind
Kubernetes
Docker
GCP
Snowflake
Hugging Face
PyTorch
TensorFlow
OpenAI
Mixpanel
PostHog
Stripe
shadcn/ui

Customers

Brands
Agencies
Flywheel Digital
Goli Nutrition
Social Commerce Club
ColourPop
Momofuku Goods
Favored
Watch & Sea
Under Armour
Hanes
HeyDude
Logitech

Competitors

Cruva
PartnerStack
Billo
Insense
Later
Brand Networks
JumpCrew
Aspire
Grin
Upfluence

Scale & contact

Estimated revenue

Seven-figure ARR (roughly $1M-$10M)

Estimated monthly visits

43.8K

Traffic estimate as of Jun 2026

support@reacherapp.com

Latest news

Meta Ads Integration is here: run your TikTok Shop creators' videos as Meta ads straight from Reacher!

Reacher LinkedIn · Jul 2026

Company update announcing Meta Ads Integration, letting brands run creator videos as Meta ads and attribute spend and purchase conversion value back to creators automatically.

Find UGC Creators That Convert: Best Platforms Compared

Reacher blog · Jul 2026

Official comparison article arguing that Reacher's AI-powered discovery is best for brands prioritizing speed, accuracy, and scalable creator partnerships.

Reacher Surpasses $716M in TikTok Shop GMV, Earns Rare Gold Ranking in TikTok Shop App Store

Get News / MarketMinute · Jul 2026

Press release says Reacher has helped more than 1,000 brands generate over $716M in GMV and achieved Gold ranking in the TikTok Shop App Store.

Reacher vs Cruva: Which Tool Actually Scales Sales?

Reacher blog · Jun 2026

Official comparison post positioning Reacher as the more automation-forward operating system for TikTok Shop creator programs versus Cruva.

New in Reacher: Claude connector

Jerry Qian LinkedIn · Apr 2026

Product update announcing a Claude connector so teams can query and act on Reacher TikTok Shop data through Claude using an API key.

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Jobs and careers at Reacher

8 jobs at Reacher

Partnerships Lead

Remote
Growth
Remote
5mo ago
Remote
Full-time
Apply

Marketing Specialist

Remote
Growth
Remote
5mo ago
Remote
Full-time
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Founding Account Executive (LATAM)

Remote
Growth
Remote
6mo ago
Remote
Full-time
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Founding Account Executive (Canada)

Remote
Growth
Remote
6mo ago
Remote
Full-time
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Backend Software Engineer - India

Remote
Engineering
Remote
6mo ago
Remote
Full-time
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Software Engineer - Latam

Remote
Engineering
Remote
6mo ago
Remote
Full-time
Apply

Full Stack Software Engineer - Canada

Remote
Engineering
Remote
6mo ago
Remote
Full-time
Apply

Founding Account Executive (US)

Remote
Growth
Remote
1y ago
Remote
Full-time
Apply

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