LinkedIn · Jul 2026
Baptiste Cumin announced Rastro joined ETIM North America and launched with ANAMET Canada Inc., emphasizing distributor/manufacturer demand for structured product data and a 30-minute catalog classification result.
The fastest way for retailers to launch product catalogs.
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Rastro is a Y Combinator-backed AI catalog operations startup that helps manufacturers, distributors, and retailers turn messy supplier data into launch-ready product catalogs with citation-backed enrichment, validation, localization, and PIM/ERP exports.
Primary product
AI-powered catalog enrichment and normalization platform for product catalogs and PIM/ERP workflows.
Founded
2024
Headquarters
London, United Kingdom (official/Y Combinator; LinkedIn also lists San Francisco, California, United States)
Team size
1-10
Work style
Remote
Industry
Information Services
Sub-industry
AI-powered catalog operations / product catalog enrichment
0 jobs at Rastro
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Offices
Business model
Stage
Pre-Seed
Total raised
$500K
Latest round
Pre-Seed · Sep 2024
Latest amount
$500K
Sep 2024 · Y Combinator
Investors
Founder-led, technical team with deep Shopify and Uber experience; public messaging emphasizes white-glove onboarding, live support, data quality, traceability, and fast implementation.
Work style
Remote
Pricing
Tiered pricing: manufacturers pay a flat monthly subscription; distributors pay a monthly platform fee plus per-SKU enrichment fees; no per-seat pricing.
Differentiators
Technology
Customers
Competitors
Estimated revenue
~$330K ARR (third-party estimate)
Estimated monthly visits
9.5K
LinkedIn · Jul 2026
Baptiste Cumin announced Rastro joined ETIM North America and launched with ANAMET Canada Inc., emphasizing distributor/manufacturer demand for structured product data and a 30-minute catalog classification result.
Modern Distribution Management · Apr 2026
Baptiste Cumin wrote about ETIM adoption, catalog complexity, and how Rastro fits into manufacturer/distributor data workflows.
Rastro · Mar 2026
Explains ETIM data modeling, adoption pressure, and why structured product classification matters for distributors and manufacturers.
Rastro · Mar 2026
A practical guide to ETIM workflows, including a free classifier tool and advice for handling distributor ETIM requirements.
Rastro · Mar 2026
Details a fast supplier-onboarding workflow using schema inference, normalization, validation gates, and structured extraction.