Acquisition
May 2026Completed acquisition of Press Ganey Forsta for $6.75 billion, adding healthcare experience data and expanding the platform substantially.
SourceCompany research
Public company, workplace, funding, and market signals
Updated Aug 5, 2026
Overview
Qualtrics is an enterprise Experience Management (XM) software company. Its cloud platform collects and analyzes experience data, then uses analytics and AI to help organizations understand and improve customer, employee, product, brand, and market experiences. As of 2026, Qualtrics says it serves nearly 20,000 organizations globally.
Primary product
Qualtrics XM Platform, including Customer Experience, Employee Experience, Brand/Product Experience, Market Research, Contact Center, and AI-powered analytics/Experience Agents.
Founded
2002
Headquarters
Dual headquarters: Provo, Utah and Seattle, Washington, United States.
Team size
Approximately 4,400–6,100 worldwide; public sources differ by date and methodology.
Work style
Hybrid
Industry
Software / enterprise technology
Sub-industry
Experience Management (XM), customer experience management, employee experience, survey and experience-data analytics
Offices
Provo, Utah, United States
Seattle, Washington, United States
Washington, DC, United States
London, United Kingdom
North Sydney, Australia
Seoul, South Korea
Dublin, Ireland
Paris, France
Singapore
Madrid, Spain
Business model
Enterprise SaaS subscriptions
Quote-based software licensing
Funding
Stage
Private, sponsor-backed / take-private (acquired by Silver Lake and CPP Investments in 2023); debt financing also supports the 2026 acquisition.
Total raised
$400M
Latest round
Take-private / sponsor acquisition · Jun 2023
Latest amount
$12.5B
May 2026 · JPMorgan-led banking group
Take-private / sponsor acquisition
Jun 2023 · Silver Lake and CPP Investments
People & investors
Leadership
Jason Maynard
Chief Executive Officer
Jim Whitehurst
Executive Chairman, Board of Directors
Mark Gillett
Board Director; former interim co-CEO
Ryan Smith
Co-founder; Board member / strategic company leader
Founders
Jared Smith
Co-founder
Scott Smith
Co-founder
Work & culture
Qualtrics describes its culture through the TACOS values: Transparent, All-In, Customer Obsessed, One Team, and Scrappy. Careers materials emphasize substantial ownership, measurable outcomes, resilience, feedback, mentorship, internal mobility, and working as a team. U.S. careers materials state that employees normally work three days in the office.
Work style
Hybrid
Compensation
Public compensation signals are mostly job-specific rather than a company-wide published range. Third-party workforce data estimates global average pay around $116,800, with substantial geographic variation; treat this as directional, not an official Qualtrics figure.
Benefits
Annual Qualtrics Experience Bonus
Medical, dental and vision coverage
Mental-health support and 24/7 employee assistance
Wellness reimbursement
401(k) safe-harbor match
Paid family leave
Fertility, adoption and surrogacy support
Unlimited sick days / wellness days
Mentoring and career-development programs
Employee resource groups ('Q Groups')
Product & market
Pricing
Primarily enterprise quote-based pricing; pricing varies by users, modules, implementation, integrations, and response or usage volume. No generally applicable public price list was identified.
Differentiators
- —Creator and category leader in Experience Management
- —Broad CX, EX, brand, product, research, and contact-center coverage in one platform
- —Large proprietary experience/sentiment-data estate
- —Enterprise governance, security, analytics, and integrations
- —AI-driven analytics and Experience Agents
- —Deep penetration among large global enterprises and public-sector organizations
Technology
Cloud-native SaaS
Artificial intelligence and generative AI
Scale & contact
Estimated revenue
Approximately $1.4B–$1.5B annually; Qualtrics reported $1.458B FY2022 revenue, while current third-party estimates are around $1.4B–$1.5B.
Estimated monthly visits
76.2M
Signals & risks
Other
Apr 2026GeekWire reported that five senior executives departed as CEO Jason Maynard reorganized the leadership structure; the company did not disclose the total employee impact.
SourceOther
May 2026Bloomberg reported that banks financing the Press Ganey Forsta transaction faced potential losses exceeding $500 million on Qualtrics-related debt.
Latest news
Bloomberg · Jun 2026
JPMorgan reportedly planned to sell the acquisition financing after the debt remained on lenders’ books.
Qualtrics · May 2026
Qualtrics completed its $6.75 billion acquisition of Press Ganey Forsta, adding healthcare experience data and expanding its XM AI platform.
Bloomberg · May 2026
Banks financing the Press Ganey acquisition reportedly faced more than $500 million in potential paper losses.
GeekWire · Apr 2026
Reported departures of five senior executives and a broader reorganization under Maynard.
Open Positions
54 jobs at Qualtrics
Enterprise Account Executive - FSI
Remote
NA Sales - Regulated FSI
United States (Remote)
Today
Remote
Full-time