Qualtrics

Company research

Public company, workplace, funding, and market signals

Updated Aug 5, 2026

Overview

Qualtrics is an enterprise Experience Management (XM) software company. Its cloud platform collects and analyzes experience data, then uses analytics and AI to help organizations understand and improve customer, employee, product, brand, and market experiences. As of 2026, Qualtrics says it serves nearly 20,000 organizations globally.

Primary product

Qualtrics XM Platform, including Customer Experience, Employee Experience, Brand/Product Experience, Market Research, Contact Center, and AI-powered analytics/Experience Agents.

Founded

2002

Headquarters

Dual headquarters: Provo, Utah and Seattle, Washington, United States.

Team size

Approximately 4,400–6,100 worldwide; public sources differ by date and methodology.

Work style

Hybrid

Industry

Software / enterprise technology

Sub-industry

Experience Management (XM), customer experience management, employee experience, survey and experience-data analytics

Offices

Provo, Utah, United States

Seattle, Washington, United States

Washington, DC, United States

London, United Kingdom

North Sydney, Australia

Seoul, South Korea

Dublin, Ireland

Paris, France

Singapore

Madrid, Spain

Business model

Enterprise SaaS subscriptions

Quote-based software licensing

Usage/response-volume-based pricing

Professional services and implementation

Platform modules and add-ons

Funding

Stage

Private, sponsor-backed / take-private (acquired by Silver Lake and CPP Investments in 2023); debt financing also supports the 2026 acquisition.

Total raised

$400M

Latest round

Take-private / sponsor acquisition · Jun 2023

Latest amount

$12.5B

Acquisition debt financing

May 2026 · JPMorgan-led banking group

$5.3B

Take-private / sponsor acquisition

Jun 2023 · Silver Lake and CPP Investments

$12.5B

IPO / public listing

Jan 2021

Series C

Jan 2017 · Accel, Sequoia Capital and Insight Venture Partners

$180M

Series B

Sep 2014 · Accel, Sequoia Capital and Insight Venture Partners

$150M

Seed / early funding

Jan 2012 · Sequoia Capital and Accel

People & investors

Leadership

Jason Maynard

Chief Executive Officer

Jim Whitehurst

Executive Chairman, Board of Directors

Mark Gillett

Board Director; former interim co-CEO

Ryan Smith

Co-founder; Board member / strategic company leader

Founders

Jared Smith

Co-founder

Scott Smith

Co-founder

Investors

Susquehanna Growth Equity

Work & culture

Qualtrics describes its culture through the TACOS values: Transparent, All-In, Customer Obsessed, One Team, and Scrappy. Careers materials emphasize substantial ownership, measurable outcomes, resilience, feedback, mentorship, internal mobility, and working as a team. U.S. careers materials state that employees normally work three days in the office.

Work style

Hybrid

Compensation

Public compensation signals are mostly job-specific rather than a company-wide published range. Third-party workforce data estimates global average pay around $116,800, with substantial geographic variation; treat this as directional, not an official Qualtrics figure.

Benefits

Annual Qualtrics Experience Bonus

Medical, dental and vision coverage

Mental-health support and 24/7 employee assistance

Wellness reimbursement

401(k) safe-harbor match

Paid family leave

Fertility, adoption and surrogacy support

Unlimited sick days / wellness days

Mentoring and career-development programs

Employee resource groups ('Q Groups')

Product & market

Pricing

Primarily enterprise quote-based pricing; pricing varies by users, modules, implementation, integrations, and response or usage volume. No generally applicable public price list was identified.

Differentiators

—Creator and category leader in Experience Management
—Broad CX, EX, brand, product, research, and contact-center coverage in one platform
—Large proprietary experience/sentiment-data estate
—Enterprise governance, security, analytics, and integrations
—AI-driven analytics and Experience Agents
—Deep penetration among large global enterprises and public-sector organizations

Technology

Cloud-native SaaS

Artificial intelligence and generative AI

Experience data / XM data platform

Natural-language and text analytics

Predictive analytics

Statistical analysis

Survey and feedback collection

Contact-center analytics

Data integrations and APIs

Customers

Nearly 20,000 organizations globally

KFC

PGA TOUR

91 of the Fortune 100 (company fact sheet, FY2022)

18,750 customers across 100+ countries (FY2022 fact sheet)

Universities and business schools

Healthcare organizations and government agencies

Competitors

Medallia

SurveyMonkey

Salesforce

Microsoft Forms

Culture Amp

Typeform

Alchemer

QuestionPro

Scale & contact

Estimated revenue

Approximately $1.4B–$1.5B annually; Qualtrics reported $1.458B FY2022 revenue, while current third-party estimates are around $1.4B–$1.5B.

Estimated monthly visits

76.2M

Signals & risks

Acquisition

May 2026

Completed acquisition of Press Ganey Forsta for $6.75 billion, adding healthcare experience data and expanding the platform substantially.

Source

Other

Apr 2026

GeekWire reported that five senior executives departed as CEO Jason Maynard reorganized the leadership structure; the company did not disclose the total employee impact.

Source

Other

May 2026

Bloomberg reported that banks financing the Press Ganey Forsta transaction faced potential losses exceeding $500 million on Qualtrics-related debt.

Source

Other

Jun 2026

Bloomberg reported plans to sell approximately $5.3 billion of acquisition financing described as hung debt, indicating financing-market pressure around the transaction.

Source

Latest news

JPMorgan Plans Year-End Sale of $5.3 Billion Qualtrics Hung Debt

Bloomberg · Jun 2026

JPMorgan reportedly planned to sell the acquisition financing after the debt remained on lenders’ books.

Qualtrics Acquires Healthcare Experience Leader Press Ganey Forsta for $6.75 Billion

Qualtrics · May 2026

Qualtrics completed its $6.75 billion acquisition of Press Ganey Forsta, adding healthcare experience data and expanding its XM AI platform.

JPMorgan-Led Group Eyes $500 Million Loss on Qualtrics Debt

Bloomberg · May 2026

Banks financing the Press Ganey acquisition reportedly faced more than $500 million in potential paper losses.

Internal memo: Five senior execs out at Qualtrics as new CEO restructures leadership team

GeekWire · Apr 2026

Reported departures of five senior executives and a broader reorganization under Maynard.

Qualtrics Appoints Jason Maynard as Chief Executive Officer

Qualtrics · Feb 2026

Jason Maynard became CEO, succeeding the interim leadership arrangement of Jim Whitehurst and Mark Gillett.

Jobs and careers at Qualtrics

45 jobs at Qualtrics

Senior Program Manager - Data Security & Information Governance

Remote

Legal

United States (Remote); Provo, Utah, United States

Today

Remote

Full-time