Modern Storage Media · Oct 2025
Highlighted Primer’s underwriting workflow automation and included customer feedback that it reduced manual work from 2–4 hours to automated completion.
The AI platform for CRE investment teams
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
PropRise is a San Francisco-based YC S23 proptech company building AI for institutional commercial real estate, with a strong self-storage focus. Its two core products are Primer (deal-document extraction into a customer’s existing Excel underwriting model) and Beacon (buy-box and market screening for sourcing opportunities).
Primary product
AI platform for institutional CRE deal sourcing and underwriting (Primer and Beacon)
Founded
2023
Headquarters
San Francisco, California, United States
Team size
1-10
Industry
Technology, Information and Internet
Sub-industry
Commercial real estate AI / proptech analytics
Offices
San Francisco, California, United States
Business model
B2B SaaS
sales-led enterprise software
Funding
Stage
pre-seed
Total raised
$1.2M
Latest round
Pre-Seed · Sep 2023
Latest amount
$1.2M
Sep 2023
People & investors
Leadership
CEO, Co-Founder
CTO, Co-Founder
Head of Product and Customer Success
Founding GTM
Work & culture
Founder-led, small-team, customer-close company with a strong product and sales motion; public messaging emphasizes white-glove onboarding, direct founder access, and high-trust, traceable AI workflows.
Product & market
Pricing
Quote-based, sales-led pricing; public materials emphasize demos, onboarding cohorts, and 'talk pricing' after trial/onboarding.
Differentiators
- —Populates the customer’s existing Excel underwriting model rather than forcing a new workflow
- —Cell-level/source-linked citations for extracted values
- —Conflict detection and traceability across source documents
- —Dedicated white-glove onboarding with deployment in about 48 hours / two business days
- —No cross-client visibility and no training on customer data
- —Beacon screens 450,000+ trade areas for self-storage opportunities
Technology
React
TypeScript
PostgreSQL
HubSpot
LinkedIn
CoStar
Customers
Public Storage
Boardwalk Storage
LRE Management
Olympus Ventures
institutional CRE investment teams
developers
acquisitions teams
brokers
Competitors
Wiseway AI
Beyond Self Storage
Developmate
Locates
Aprao
MapYourProperty
Brixely
Scale & contact
Estimated revenue
≈$1.2M ARR (estimated)
Estimated monthly visits
8K
Latest news
Complete AI Training · Sep 2025
Covered the Primer launch and its promise to turn deal-room documents into populated Excel models in under 90 minutes.
Inside Self-Storage · Feb 2025
Reported the Market Hot Spots rollout and how it helps developers, investors, and brokers accelerate market research and due diligence.
Modern Storage Media · Jan 2025
Covered the launch of Market Hot Spots in Beacon, with block-level demographic data, development pipelines, and competitive intelligence across self-storage markets.
Modern Storage Media · Aug 2024
Announced PropRise’s self-storage deal-sourcing platform, described its AI-driven market intelligence and cited a reported 75% reduction in time to identify opportunities.
Jobs and careers at PropRise
0 jobs at PropRise
No open positions
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