Public company, workplace, funding, and market signals
Updated Aug 16, 2026
Proper AI is a San Francisco-based property-accounting company that combines trained accountants, automation, and AI to deliver outsourced bookkeeping and financial operations for property managers, owners, and real-estate developers. It works inside customers’ existing property-management systems rather than replacing them.
Primary product
AI-powered, full-service property accounting and bookkeeping, including accounts payable, accounts receivable, reconciliations, month-end close, financial reporting, and related workflows.
Founded
2017
Headquarters
237 Kearny Street, San Francisco, California 94108, United States
Team size
201-500
Work style
Flexible
Industry
Software development / financial services technology
Sub-industry
PropTech; outsourced property accounting and bookkeeping
Offices
Business model
Stage
Later-stage venture / Series B
Total raised
$36.1M
Latest round
Series B / Series B1 · Sep 2024
Series B1 / later-stage venture
Sep 2024
Mar 2023 · QED Investors
Jul 2021 · QED Investors
May 2020 · MetaProp, with participation from Expa and Bling Capital
Jan 2018
Leadership
Founder & CEO
Marcelo Villanueva
Head of Finance & Operations
Alfredo Bula
Head of Customer Success
Christopher Randone
Head of Sales
Ramakrishnan Subramaniam
Director of Accounting
The company describes a human-centric, international culture emphasizing feedback, opportunity, communication, fun, and respect over rank. It presents itself as a team of accountants, CPAs, engineers, designers, project managers, and creatives working across multiple countries. Public employee commentary is mixed and includes both positive comments about benefits and criticism of increased process and activity monitoring.
Work style
Flexible
Compensation
Public compensation signals are limited. An Indeed listing showed approximately $56,000 annual pay for a Sales Development Representative, while other public postings generally identify roles and locations without complete salary bands. International roles are often remote or country-specific, but U.S. visa sponsorship was not verified.
Benefits
Pricing
Custom quote. Residential services are priced per unit; commercial services per square foot; pricing may also reflect transaction volume and complexity. Proper advertises predictable, scalable, month-to-month pricing and free mini-audits.
Differentiators
Technology
Customers
Competitors
Estimated revenue
Approximately $2.2M-$37.3M annually according to conflicting third-party estimates; neither figure was verified as company-reported. TechCrunch reported $2.3M ARR for 2020.
Estimated monthly visits
101.9K
Traffic estimate as of Jun 2026
Proper AI · Aug 2025
Proper explains its current positioning as a full-service, AI-first property-accounting provider rather than a conventional accounting software product. The article describes its trained accountants, PMS expertise, end-to-end workflow coverage, and claimed 30%-50% cost savings.
TechCrunch · Jul 2021
Proper announced a $9M Series A led by QED Investors, bringing publicly reported total funding to $13.8M at the time. TechCrunch also reported that the company grew from 15 to 120 employees in 2021 and had reached $2.3M ARR in 2020.
PR Newswire · Jul 2021
The company’s primary announcement says QED led the Series A, with MetaProp, Expa, and Bling Capital participating. It describes planned investment in automation, a customer-facing platform, and hiring.
HousingWire · Aug 2020
HousingWire reported Proper’s $4.8M seed round led by MetaProp, with Expa and Bling Capital participating. The financing was intended to advance automation tools and strengthen operations.
Proper AI
Proper’s current product page claims more than 300 accountants, more than 200 clients, support for complex multi-entity portfolios, and 30%-50% cost reductions through automation and its LATAM team structure.
14 jobs at Proper AI