Other
Jan 2018A Tlaxcala court denied Pronto provisional suspension against transport-authority actions, and the report said the company continued operating without authorization while the legal challenge proceeded.
SourceRide-sharing for second-tier cities in Latin America.
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Pronto is a Mexican ride-hailing and delivery super-app focused on second-tier cities in Mexico and Latin America. Its core model is driver-friendly: riders book trips or deliveries through the app, while drivers pay a monthly subscription instead of platform commissions and keep 100% of their fare earnings.
Primary product
Ride-hailing and last-mile delivery app for second-tier Mexican cities
Founded
2017
Headquarters
Naucalpan de Juárez, Estado de México, Mexico (official privacy-policy address; public profiles also list Mexico City, Mexico)
Team size
11-50
Industry
Technology, Information and Internet
Sub-industry
Ride-hailing and delivery / mobility super-app
Offices
Mexico City, Mexico
Tlaxcala Centro, Tlaxcala, Mexico
Naucalpan de Juárez, Estado de México, Mexico
Business model
driver subscription / monthly membership
per-trip passenger fee
ride-hailing marketplace
last-mile delivery
Funding
Stage
Seed
Total raised
$2.2M
Latest round
Seed · Mar 2019
Latest amount
$2M
Mar 2019 · Y Combinator
Jun 2018 · MassChallenge
People & investors
Leadership
CLO & Co-founder
Lead Android Developer
Founders
Former CEO & Co-founder
Investors
Work & culture
Mission- and impact-oriented culture centered on transforming cities, fair driver economics, safety, and local-market mobility. Public materials repeatedly emphasize social impact, driver fairness, small-city focus, and expansion into a broader super-app.
Compensation
No public employee salary bands were found. Public compensation signals are strongest on the driver side: drivers retain 100% of fares, pay no commission, and access the platform through a monthly subscription. Public app-store materials also mention rewards, discounts, and VIP support tiers for riders.
Benefits
Drivers keep 100% of fares
No driver commissions or service fees
Monthly driver subscription instead of commission-based take rate
Flexible schedule for drivers
Real-time tracking for safety
Emergency SOS button in the passenger app
Loyalty tiers with rewards and VIP support
Women-only ride option / Pink Button
Product & market
Pricing
Subscription pricing for drivers plus a small per-ride passenger fee; riders can pay cash or through a digital wallet.
Differentiators
- —Focus on second-tier cities and cash-heavy markets
- —Drivers keep 100% of fares
- —Subscription model instead of commission-based take rate
- —Ride-hailing plus delivery in one app
- —Safety features such as SOS, trip sharing, and detailed driver info
- —Women-only ride option / Pink Button
- —Local-market expansion from transportation into a broader super-app
Technology
Android
iOS
Google Maps
Waze
GPS / geolocation
real-time trip tracking
in-app messaging
telemetry / safety monitoring
Customers
Passengers/users in Mexican second-tier cities
Drivers and owner-operators
Users needing ride-hailing for everyday trips
Users needing grocery / pharmacy / convenience-store delivery
Local merchants and delivery recipients
Women seeking women-driver / safety-oriented service
Competitors
Uber
DiDi
Cabify
local taxi-hailing apps
other Mexican mobility apps
Scale & contact
Estimated revenue
≈$7.4M ARR (estimated, 2024)
Signals & risks
Other
Feb 2025Tulancingo taxi concessionaires publicly opposed Pronto's planned entry, calling it an illegal service and asking authorities to stop it.
SourceOther
Apr 2025Transport operators in Hidalgo urged authorities to eradicate Pronto; the article said five vehicles had already been seized and cited fines above 80,000 pesos.
SourceOther
Jul 2026A local report said authorities had detained five vehicles operating through Pronto in Tulancingo, reflecting ongoing enforcement risk around the service.
SourceLatest news
Criterio Hidalgo · Jul 2026
Reports continuing enforcement against vehicles using Pronto in Tulancingo and says five vehicles had been seized.
NQ Radio · Apr 2025
Transport operators in Hidalgo urged authorities to eliminate Pronto, arguing it was operating without authorization and could face fines above 80,000 pesos per seized vehicle.
La Silla Rota · Feb 2025
Local concessionaires opposed Pronto's planned launch in Tulancingo and neighboring municipalities, saying the service was unauthorized and could affect hundreds of transport workers.
Godinez Gourmet · Sep 2020
Coverage of Pronto Tours, a van-pooling service between Mexico City and Tlaxcala, with public boarding points at Pronto's Tlaxcala office and the Angel of Independence in CDMX.
Contxto · Apr 2020
Reported Pronto Envíos launch for groceries, pharmacies, and convenience-store deliveries during COVID-19, and described the subscription model for drivers and the company's expansion plans.
Jobs and careers at Pronto
0 jobs at Pronto
No open positions
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