Prolific · May 2026
Introduced a dedicated multi-wave research workflow with retention/cost calculators, reusable targeting and live attrition monitoring.
Making diverse, high-quality data easily available to anyone, anywhere
Public company, workplace, funding, and market signals
Updated Aug 2, 2026
Prolific is a privately held London-based human-data platform founded in 2014. It connects researchers, AI developers and product teams with verified, fairly paid participants for behavioral research, surveys, AI training, model evaluation, preference tuning and human-feedback workflows. The company reports 200,000+ active participants, 35,000+ data collectors and 10,000+ organizations on its current About page.
Primary product
A web platform and API for targeted participant recruitment and human-data collection, complemented by managed research/AI-data services and AI Task Builder/agent-evaluation tools.
Founded
2014
Headquarters
London, United Kingdom
Team size
Approximately 100–200; the latest clearly sourced public figure found was 180 (YC), while Prolific reported more than 100 employees in July 2023.
Work style
Remote
Industry
31 jobs at Prolific
Software development / technology
Sub-industry
Human-data collection, online research panels, AI training and evaluation infrastructure
Offices
Business model
Stage
Series A; privately held, generating revenue
Total raised
$33.7M
Latest round
Series A · Jul 2023
Latest amount
$32M
Jul 2023 · Partech and Oxford Science Enterprises
Dec 2019 · Pioneer Fund and AltaIR Capital
Aug 2019 · Y Combinator
Leadership
CEO & Co-founder
VP of Engineering
VP of Product
VP, Prolific for Research
Badrudin Khan
Chief Technology and Product Officer
Founders
Ekaterina Damer
Co-founder
Investors
Remote-first, flexible and mission-driven, with stated values including winning together, caring deeply about customers, making every minute count, optimism, embracing change and aiming high. Careers materials emphasize autonomy, DEI, learning, and regular in-person meet-ups rather than mandatory office attendance.
Work style
Remote
Compensation
Public signals include transparent salary bands in some recruiting channels and a US Enterprise Account Executive listing showing a $140,000–$175,000 base range. Company-wide compensation data and visa sponsorship policy were not clearly published; participant reward rates are not employee compensation.
Benefits
Pricing
Platform: no monthly fee; pay participant rewards plus a 42.8% corporate platform fee or 33.3% academic/non-profit fee, with VAT applying to the platform fee where relevant. Managed Services use custom project-based pricing.
Differentiators
Technology
Customers
Competitors
Estimated revenue
Approximately $10 million–$25 million annual revenue/ARR (third-party estimates; not audited or company-confirmed)
Prolific · May 2026
Introduced a dedicated multi-wave research workflow with retention/cost calculators, reusable targeting and live attrition monitoring.
Prolific · Feb 2026
Launched LLM and bot authenticity checks, reporting 98.7% precision for AI-generated free text and 100% accuracy for AI-agent detection in testing.
Prolific · Dec 2025
Reported 380,000+ studies/tasks and 8 million participant-contributed hours in 2025, alongside specialist pools, Protocol quality controls, HUMAINE and Taskflow improvements.
Prolific · Dec 2024
Product and platform updates including AI Task Builder, expanded participant pool and new sampling features to support large-scale model-training and evaluation workflows; company updates and feature roadmap described on Prolific's resources hub [Prolific](https://www.prolific.com/resources/what-s-new-with-prolific-7-ways-to-elevate-your-research-in-2025).
Prolific · Feb 2024
Announced a New York City coworking hub to deepen US research relationships while retaining a remote-first operating model.