Profound

Company research

Public company, workplace, funding, and market signals

Updated Aug 5, 2026

Overview

Profound is a New York-based B2B AI-marketing software company that helps brands understand, measure, and improve how they appear in AI-generated answers and recommendations. Its platform combines AI-visibility analytics, answer-engine optimization (AEO), competitive and sentiment analysis, prompt-volume intelligence, and agentic marketing workflows.

Primary product

Profound, an AI-search/answer-engine marketing platform; major modules include Answer Engine Insights, Prompt Volumes, Agent Analytics, Aim, and Profound Agents.

Founded

2024

Headquarters

New York, New York, United States

Team size

100–300; public sources conflict, with the careers page stating 100+ and LinkedIn-derived data indicating 200–300 as of 2026.

Work style

Onsite

Industry

Technology, Information and Internet

Sub-industry

AI marketing intelligence; answer-engine optimization; enterprise SaaS; generative-AI analytics

Offices

New York, New York, United States

San Francisco, California, United States

Boston, Massachusetts, United States

Buenos Aires, Argentina

London, England, United Kingdom

Business model

B2B SaaS subscriptions

Enterprise contracts with custom pricing

Agency and multi-brand plans

Usage-based agent credits

Professional/customer-success services

Funding

Stage

Series C / unicorn private company

Total raised

$154.5M

Latest round

Series C · Feb 2026

Latest amount

$96M

Series C

Feb 2026 · Lightspeed Venture Partners

$96M

Series B

Aug 2025 · Sequoia Capital

$35M

Series A

Jun 2025 · Kleiner Perkins

$20M

Seed

Aug 2024 · Saga Ventures

$3.5M

People & investors

Leadership

James Cadwallader

Co-Founder and CEO

Dylan Babbs

Co-Founder and CTO

Charles Zhou

Head of Engineering

Ali Vaghar

Head of Data

Joey Loi

Head of Product

Tyler Benning

Head of Design

Kareem Agha

VP, Enterprise Sales

Joseph Turtel

VP Operations

Shira Amit

Chief of Staff, Tech Team

Riikka Pello

Director, Engagement Management

Investors

Lightspeed Venture Partners

Work & culture

The company describes a fast, early-stage, builder-oriented culture emphasizing fractal speed, obsessive craftsmanship, direct/egoless communication, high ownership, and merit-based advancement. Its CTO says engineers, designers, and data scientists are empowered to make product and business decisions. The careers page indicates five days in office.

Work style

Onsite

Compensation

Profound advertises competitive salary plus equity and benefits. A published Account Manager range was $90,000–$140,000 base before variable compensation; an enterprise account-management manager role listed $135,000–$210,000 base in San Francisco. Company-wide compensation data and visa policy were not publicly established.

Benefits

Competitive base compensation

Significant equity

Self-managed flexible time off

Catered team lunches

Dinner stipend

Company-covered late-night rides/Ubers

Monthly fitness stipend

Product & market

Pricing

Public self-serve plans: Starter $99/month billed annually; Growth $399/month billed annually; Enterprise custom pricing. Agent usage is partly metered through credits.

Differentiators

—Tracks how brands are represented across multiple answer engines rather than only conventional search rankings
—Combines visibility measurement with sentiment, citations, prompt volumes, competitive benchmarking, and content recommendations
—Profound Agents provide native execution and orchestration on top of the visibility data
—Enterprise-scale data claims: 1B+ citations, 30B+ crawler visits, and 10M+ prompts analyzed daily
—Integrations with HubSpot, Google Workspace, Gamma, Parallel AI, and Vercel
—Ecosystem includes training, certification, agency marketplace, and Profound University

Technology

Python

TypeScript

React

PostgreSQL

ClickHouse

Snowflake

Redis

dbt

Kubernetes

Docker

Terraform

Google Cloud

Vercel

Cloudflare

GitHub

HubSpot

Salesforce

SAML/SSO

OpenAI/LLM and answer-engine integrations

Customers

Target

Walmart

Figma

MongoDB

Charlotte Tilbury

U.S. Bank

Ramp

Indeed

DocuSign

Chime

Spotify

Nike

Apple

AWS

Competitors

Profound's direct AEO/AI-visibility competitors include Scrunch AI, Otterly.AI, Peec AI, and Searchable

Traditional adjacent competitors include Semrush, Ahrefs, Sprinklr, and Brandwatch

Scale & contact

Estimated revenue

Approximately $6.8M estimated 2025 ARR; treat as third-party estimate, not company-reported. A reasonable public-evidence range is $5M–$10M ARR.

Estimated monthly visits

450K

Latest news

Profound raises $96M Series C at $1B valuation to build the marketing platform for the AI era

Profound · Feb 2026

Profound announced a $96M Series C led by Lightspeed, reaching a $1B valuation and launching Profound Agents and its broader ecosystem.

Exclusive: As AI threatens search, Profound raises $96 million to help brands stay visible

Fortune · Feb 2026

Coverage of the Series C, unicorn valuation, enterprise traction, and the competitive AI-search market.

Profound raises $96M at $1B valuation for AI discovery monitoring platform

SiliconANGLE · Feb 2026

Describes the platform's AI visibility monitoring, sentiment, benchmarking, data layer, and automated workflows; reports more than 700 enterprises and over 10% of the Fortune 500.

Data Science at Profound: How People Use Answer Engines

Profound Engineering · Nov 2025

Explains Profound's large-scale answer-engine data work, including hundreds of millions of conversations monthly and the data-science basis for Prompt Volumes.

Profound Raises $35M Series B as AI Search Becomes the Next Platform Shift

Profound/PR Newswire · Aug 2025

Series B led by Sequoia; reported $58.5M total funding at the time and customers including Ramp, U.S. Bank, Indeed, MongoDB, DocuSign, and Chime.

Jobs and careers at Profound

73 jobs at Profound

Manager, Solutions Consulting

On-site

Sales

San Francisco, California; San Francisco, California, United States

Today

On-site

Full-time