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Precious

Precious logo

Precious

AI to curate your baby photos

preciousapp.com
HQ: San Francisco, CA, USA; Remote
1-10
Consumer

Company research

Public company, workplace, funding, and market signals

Updated Jul 30, 2026

Overview

Precious (operated by Curious Creators Co.) is a San Francisco-based AI baby-photo app that automatically curates children’s photos into milestone art, albums, timelapse videos, and photo calendars for parents and families.

Primary product

AI-powered baby photo organization and keepsake app

Founded

2016

Headquarters

San Francisco, California, United States

Team size

1-10 employees

Industry

Software Development

Sub-industry

AI baby photo organization

Offices

San Francisco, California, United States
1534 Plaza Ln #200, Burlingame, CA 94010

Business model

freemium
subscription
in-app purchases
ad-supported

Funding

Stage

seed

Total raised

$1.1M

Latest round

Seed · Apr 2018

Latest amount

$1M

Seed

Apr 2018 · Collaborative Fund

$1M

Pre-seed

Jan 2018 · Y Combinator

$120K

People & investors

Leadership

Christopher Lau

CEO & Co-Founder

Daniel Lau

CTO & Co-Founder

Investors

Collaborative Fund
FundersClub
Locus Ventures
Sesame Ventures
Y Combinator

Work & culture

Public materials suggest a privacy-conscious, parent-focused, automation-first culture centered on making family photo organization easy and playful.

Product & market

Pricing

Free download with Baby Art Pro subscription/in-app purchases; weekly, monthly, and annual plans; free trial; some public analytics also indicate ad-supported monetization.

Differentiators

  • —Automatically finds and curates the best baby photos
  • —Turns photo libraries into milestone pictures, albums, calendars, and timelapse videos
  • —Privacy-forward positioning that avoids targeted ads/selling data in public statements
  • —On-device processing and battery-conscious AI claims in early coverage
  • —Cute frames, stickers, and daily artwork tailored to baby memories

Technology

iOS
Swift
Objective-C
AI / machine learning
face detection
on-device neural networks
Alamofire
PopupDialog
TOCropViewController
lottie-ios
SAConfettiView
image processing

Customers

parents of babies and young children
families preserving childhood memories

Competitors

Timehop
Facebook Memories
Momento
generic baby photo editor and memory apps

Scale & contact

Estimated revenue

Approximately $5M ARR (public estimates conflict with lower app-analytics estimates)

Estimated monthly visits

11.5K

Traffic estimate as of May 2026

contact@preciousapp.com+1 415-980-8886

Latest news

Precious - Baby Photo Art info on Google Play

Google Play · Jul 2026

Shows the Android product is active, lists contact details, highlights in-app purchases and a Pro subscription with a free trial, and confirms current store maintenance.

Precious - Baby Photo Art iOS analytics

AppGoblin · Jul 2026

Current app analytics estimate about 457K monthly active users, $50K+ monthly revenue, and note the app’s subscription and ad-supported monetization mix.

Precious company profile

Caplight · May 2026

Recent company profile showing San Francisco HQ, founder/CEO details, total funding cited at $120K on Caplight, and monthly visitors reaching 11.5K.

Precious uses artificial intelligence to help parents figure out what to do with all their baby photos

TechCrunch · Mar 2018

Introduces Precious, explains the founders, subscription pricing, the initial traction, and the privacy-first positioning around not selling ads or data.

App StoreCaplightContactGitHubGoogle PlayLinkedIn companyPrivacy policyTermsWebsiteY Combinator
SourcesOfficial websiteContact pagePrivacy policyTermsY Combinator profileLinkedIn company pageGitHub organizationCaplight company profileGetLatka profileTechCrunch coverageApp Store listingGoogle Play listingAppGoblin analyticsFoxData analyticsThe Org profileaVenture company profile

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