Layoff
Jan 2020TechCrunch reported that during the COVID-19 disruption, Positive's business went to zero, the company streamlined costs, and staff were let go before the retail pivot.
SourceCompany research
Public company, workplace, funding, and market signals
Overview
Positive Food Co. (Positive) is a Los Angeles-based B2B fresh-food supplier that sells premium grab-and-go meals and snacks for offices, smart fridges, grocery retail, hospitals, universities, and foodservice operators. It emphasizes a vertically integrated model with in-house production, direct-store distribution, demand forecasting, and cold-chain logistics.
Primary product
Fresh grab-and-go prepared foods: hot meals, salads, sandwiches, snack boxes, wraps, drinks, and other ready-to-eat meals
Founded
2017
Headquarters
Los Angeles, California, United States
Team size
11-50
Industry
Food and Beverage Services
Sub-industry
Fresh prepared foods / grab-and-go meals
Offices
6130 Avalon Blvd, Los Angeles, CA 90003
Business model
B2B wholesale
direct-to-retail supplier
foodservice supply
direct-store distribution
Funding
Stage
Series A
Total raised
$7M
Latest round
Series A · Aug 2022
Latest amount
$7M
People & investors
Leadership
Co-founder and CEO
Co-founder and Chief Operating Officer
Co-founder and Chairman of the Board
William Stelmach
Senior Director, Client Services
Investors
Addition
ALT Capital
Audrey Capital
B2 Founders
BlueYard Capital
Bond
Caffeinated Capital
Carabela
Gaingels
Greylock
Hyper
James Park
Jonathan Wegener
Josh Hix
Lowercarbon Capital
Marcelo Cortes
Matt Mullenweg
Max Mullen
Mike Hurst
Naveen Selvadurai
Nick Green
Outcast Ventures
Ryan Tedder
Scott Belsky
Solomon Hykes
SV Angel
Tony Hawk
True Ventures
Western Technology Investment
Y Combinator
Work & culture
Public hiring copy describes the team as small, tight-knit, pragmatic, builder-focused, and fit-driven, with an emphasis on potential, hustle, and ownership over pedigree.
Compensation
Not publicly disclosed.
Product & market
Pricing
Not publicly disclosed; appears to be wholesale/B2B pricing for retail and foodservice partners.
Differentiators
- —Vertically integrated supply chain
- —In-house production
- —Direct-store distribution
- —Cold-chain logistics
- —Demand forecasting based on POS data
- —Fresh, local-ingredient positioning
- —Protein-forward / no-added-sugar / gluten-free product positioning
Technology
Cloudflare Web Optimizations
Webpack
Google Workspace
Google Fonts API
Modernizr
Envoy
Progressive Web App (PWA)
HTTP/3
Customers
Bristol Farms
Gelson's
Whole Foods Market
UCSF Health
Good Eggs
USC
USC Keck
Cal Poly
Occidental
Territory
Equator Coffees
Earthbar
Co-opportunity Market
Woodlands Market
Stanford Hospital
Competitors
FreshRealm
Snap Kitchen
Daily Harvest
Factor
Munchery
Sprig
Scale & contact
Estimated revenue
$1M-$10M
Estimated monthly visits
205
Traffic estimate as of Jul 2026
Signals & risks
Latest news
LinkedIn · Feb 2024
Schuyler Deerman said Positive had reached 202 food retailers, including Whole Foods Market, Gelson’s, Bristol Farms, Lazy Acres, Mother’s, Amazon Go and others.
LinkedIn · Jul 2023
The company announced expansion to 150 stores and highlighted retail partner support.
Y Combinator · Aug 2022
YC launch post describing Positive’s healthy prepared-food model, California distribution, and wholesale growth.
TechCrunch · Aug 2022
TechCrunch covered the company’s $7M funding round, expansion in Whole Foods and Bristol Farms, and pivot away from coffee-shop wholesale after COVID-era disruption.
Medium · Jul 2021
Hiring post with culture signals, small-team language, and a Los Angeles-based full-time role.
Jobs and careers at Positive
0 jobs at Positive
No open positions
Check back later for new openings