Pulse 2.0 · Jun 2026
Independent coverage of the 2026 launch and $32M total funding announcement, with examples of customer use cases and positioning against fraud-prone research methods.
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Company research
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Overview
Pogo is a Brooklyn/New York-based consumer data and AI research company that turns opt-in purchase, receipt, location, app, and financial behavior from its consumer app into verified audiences and AI-moderated insights for brands.
Primary product
AI-powered consumer research platform built on purchase-verified buyers (with the Pogo consumer app as the data engine)
Founded
2020
Headquarters
Brooklyn, NY, United States
Team size
40-50
Work style
Remote
Industry
Software Development
Sub-industry
AI-powered consumer research / market research software
Offices
New York, NY, United States
Business model
B2B SaaS
enterprise research contracts
consumer rewards app
data monetization / data dividends
Funding
People & investors
Leadership
Co-Founder & CEO
Co-Founder & CTO
Co-Founder, Chief Product Officer
Head of B2B Growth
Head of Insights & Partnerships
Solutions Lead
Lead Product Designer
Data Science Lead
Head of Client Strategy
Investors
20VC
Alex MacCaw
Amit Vasudev
Buckley Ventures / Josh Buckley
Claire Hughes Johnson
Erik Torenberg
George Ruan
Henry Ward
Hyper
Jenny Fleiss
Jon Oringer
Lenny Rachitsky
Manik Gupta
Mantis
Mathilde Collin
Night Ventures
Ryan Delk
Ryan Hudson
Ryan Tedder
Sam Lessin
Scott Belsky
Shrug
Slow Ventures
Sophia Amoruso
Village Global
Vindi Banga
Work & culture
Fully remote across the US and Canada, with triannual in-person off-sites in NYC or other destinations. Cultural values emphasize Calculated Speed, High Bars/Low Egos, Futuristic Optimism, Agency by Default, and Customer Commitment & Empathy.
Work style
Remote
Compensation
Public career materials describe above-market salaries and equity, plus a $5,000 referral bonus for successful full-time hires. A LinkedIn post also described the company as a high-performing team with strong revenue per employee, but no formal comp bands were public.
Benefits
4 weeks minimum vacation
100% employer-paid employee health premiums
50% employer-paid family health premiums
$1,500 home office stipend
$100/month wellness stipend
$200/year tax/CPA help
12 weeks paid parental leave
401(k) matching
fully-loaded MacBook Pro
high-speed home internet reimbursement
triannual off-sites
Product & market
Pricing
Enterprise contracts, including six- and seven-figure ARR deals
Differentiators
- —purchase-verified respondents instead of generic survey panels
- —AI-moderated video interviews and quant surveys
- —audiences built from real behavior and consented first-party data
- —can target buyers of a specific product, category, or recent churners
- —insights delivered in hours rather than weeks
Technology
AWS
Snowflake
React
Kubernetes
PostgreSQL
Python
Node.js
TypeScript
Customers
Hershey
Chomps
Funko
Bain
OFI
Crossmark
Nestlé Purina
The Trade Desk
Bojangles
Scale & contact
Latest news
citybiz · Jun 2026
Additional coverage of the 2026 launch and funding announcement, noting the consumer app scale, data-sharing model, and enterprise research use cases.
PRNewswire · Jun 2026
Official launch of Pogo's AI research platform and announcement that the company had raised $32M to date. The release says brands can reach purchase-verified buyers in hours and cites the consumer app scale, user base, and transaction visibility.
Pogo · Jun 2026
Company announcement describing the new AI research platform, the shift from consumer app to enterprise research, named investors, and major customer examples.
TechCrunch · Jul 2022
Coverage of Pogo's $14.8M fundraising total at the time, including a $12.3M seed led by Josh Buckley and a previously unannounced $2.5M pre-seed round.
Jobs and careers at Pogo
0 jobs at Pogo
No open positions
Check back later for new openings