Pocket Aces

Company research

Public company, workplace, funding, and market signals

Updated Jul 29, 2026

Overview

Pocket Aces is an Indian digital entertainment and creator-management company behind youth-focused short-form and long-form video brands such as FilterCopy, Dice Media, Gobble/FilterCopy Gobble, Clout, and regional extensions. It monetizes through branded content, creator partnerships, and content distribution/licensing, and is now part of the Saregama ecosystem.

Primary product

Youth-focused digital content network and creator-management platform

Founded

2013

Headquarters

Mumbai, Maharashtra, India

Team size

51-200

Industry

Entertainment Providers

Sub-industry

Digital entertainment / creator economy

Offices

Mumbai

New Delhi

Bangalore

Business model

short-form digital content publishing

long-form OTT/web-series production

branded content and sponsorships

creator/talent management

content licensing and distribution

influencer marketing

Funding

Stage

Acquired / majority-owned subsidiary of Saregama

Total raised

$19.8M

Latest round

Corporate Majority · Sep 2023

Latest amount

$20M

Corporate Majority

Sep 2023 · Saregama India Limited

$20M

Debt financing

Jan 2021 · Stride Ventures

$2.3M

Debt Financing

Jan 2021 · Stride Ventures

$2.3M

Series B

Jul 2019 · Peak XV Partners / 3one4 Capital

$14.5M

Bridge / extension round

Jun 2019 · Aarin Capital, 3one4 Capital, Axilor Ventures

$1.4M

Series A

Dec 2016 · Sequoia Capital

$3M

Angel round

Dec 2014

Angel Round

Dec 2014

People & investors

Leadership

Aditi Shrivastava

Co-founder, MD & CEO

Vishwanath Shetty

Senior Vice President - D2C

Shaun Pais

Head of Growth and Content Strategy

Ankit Bathija

Vice President & Talent Head - Clout

Tarun Lohar

Channel Lead - FilterCopy Candid

Founders

Anirudh Pandita

Co-founder

Ashwin Suresh

Founder / Co-founder

Investors

3one4 Capital

3one4 Capital Partners

Aarin Capital

Aarin Capital Partners

Saregama India Limited

Saregama India Ltd.

Sequoia Capital

Sequoia Capital India / Peak XV Partners

Stride Ventures

TV Mohandas Pai

Work & culture

Public materials emphasize first-principle thinking, proactive feedback, transparency, merit-based performance, 'no HiPPO' decision-making, and sports-team style collaboration. Public benefits details were not listed.

Compensation

No formal public compensation policy was found. Third-party salary snippets tied to the company page show public pay signals such as a Director at roughly INR 810,000/month and a Creative Director at roughly INR 720,000/month, but these are not official salary bands.

Product & market

Pricing

Primarily B2B brand integrations and sponsorships, creator-management/influencer-marketing fees, and content licensing/distribution deals with platforms and brands.

Differentiators

—Combines content studios, distribution, and talent management under one roof
—Large youth-first social distribution footprint
—Brand-safe creator-led IP and microdrama experimentation
—Regional and format expansion through FilterCopy verticals
—Backed by Saregama's music and media ecosystem

Technology

Amazon CloudFront

CleverTap

Google Analytics

Flask

YouTube

Instagram

Facebook

Twitter/X

Canva

Adobe

Google Docs

Customers

Brands and advertisers

OTT platforms

Digital-first audiences

Creators and influencers

Example brand partners cited publicly include IKEA, Peter England, Cadbury, i-Pill, BoAt, Skechers, NPCI, Amazon and Thums Up

Example distribution/OTT partners cited publicly include Netflix, Disney+ Hotstar / JioHotstar, Amazon Prime Video and ZEE5

Scale & contact

Estimated revenue

USD 10M-20M

Estimated monthly visits

7.8K

Traffic estimate as of Jul 2026

bd@pocketaces.in 02245428436

Signals & risks

Layoff

Feb 2023

Pocket Aces laid off about 50 employees (roughly 20%+ of its workforce) while shifting toward a leaner creator-led operating model and more freelance production.

Source

Acquisition

Nov 2023

Saregama completed an initial 51.8% stake purchase in Pocket Aces for about INR 166 crore / roughly $20M, making Pocket Aces a majority-owned subsidiary.

Source

Acquisition

Aug 2024

Saregama completed the full acquisition of Pocket Aces for a total investment of about $45M / INR 375 crore, buying the remaining 48.2% stake.

Source

Acquisition

Sep 2025

Pocket Aces announced the acquisition of Finnet Media to strengthen its influencer-management and creator-network business.

Source

Latest news

Saregama Lifts Pocket Aces Stake to 95.76%, Deepens Push Into Digital Entertainment

TipRanks · Jul 2026

Reports Saregama increased its stake to 95.76% and Pocket Aces continued to deepen its digital-entertainment and creator-management role.

We were media outsiders: How Pocket Aces turned Wall Street lessons into a creator empire

Storyboard18 · Jul 2026

A profile of Pocket Aces' founding thesis, creator-business model, and expansion into microdramas, talent management, and creator-owned IP.

Pocket Aces invests in Finnet Media to expand creator network

afaqs! · Sep 2025

Covers Pocket Aces' investment in Finnet Media to deepen its creator network in finance, infotainment, and healthcare.

Pocket Aces reorganises short-form portfolio under FilterCopy

BuzzInContent · Jul 2025

Describes the rebrand of Gobble, Nutshell, and other short-form verticals under the FilterCopy umbrella and the launch of new sub-brands.

Breaking: Saregama acquires majority stake in Pocket Aces for ₹127.47 crores

Storyboard18 · Mar 2025

Details the second-tranche purchase that raised Saregama's stake in Pocket Aces to 90.37%.

Jobs and careers at Pocket Aces

71 jobs at Pocket Aces

Technical Program Manager

On-site

Software Engineering

Bangalore, India

Today

On-site

Full-time