Layoff
Feb 2023Pocket Aces laid off about 50 employees (roughly 20%+ of its workforce) while shifting toward a leaner creator-led operating model and more freelance production.
SourceCompany research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Pocket Aces is an Indian digital entertainment and creator-management company behind youth-focused short-form and long-form video brands such as FilterCopy, Dice Media, Gobble/FilterCopy Gobble, Clout, and regional extensions. It monetizes through branded content, creator partnerships, and content distribution/licensing, and is now part of the Saregama ecosystem.
Primary product
Youth-focused digital content network and creator-management platform
Founded
2013
Headquarters
Mumbai, Maharashtra, India
Team size
51-200
Industry
Entertainment Providers
Sub-industry
Digital entertainment / creator economy
Offices
Mumbai
New Delhi
Bangalore
Business model
short-form digital content publishing
Funding
Stage
Acquired / majority-owned subsidiary of Saregama
Total raised
$19.8M
Latest round
Corporate Majority · Sep 2023
Latest amount
$20M
Sep 2023 · Saregama India Limited
Jan 2021 · Stride Ventures
People & investors
Leadership
Co-founder, MD & CEO
Senior Vice President - D2C
Head of Growth and Content Strategy
Work & culture
Public materials emphasize first-principle thinking, proactive feedback, transparency, merit-based performance, 'no HiPPO' decision-making, and sports-team style collaboration. Public benefits details were not listed.
Compensation
No formal public compensation policy was found. Third-party salary snippets tied to the company page show public pay signals such as a Director at roughly INR 810,000/month and a Creative Director at roughly INR 720,000/month, but these are not official salary bands.
Product & market
Pricing
Primarily B2B brand integrations and sponsorships, creator-management/influencer-marketing fees, and content licensing/distribution deals with platforms and brands.
Differentiators
- —Combines content studios, distribution, and talent management under one roof
- —Large youth-first social distribution footprint
- —Brand-safe creator-led IP and microdrama experimentation
- —Regional and format expansion through FilterCopy verticals
- —Backed by Saregama's music and media ecosystem
Technology
Amazon CloudFront
CleverTap
Google Analytics
Scale & contact
Estimated revenue
USD 10M-20M
Estimated monthly visits
7.8K
Traffic estimate as of Jul 2026
Signals & risks
Acquisition
Nov 2023Saregama completed an initial 51.8% stake purchase in Pocket Aces for about INR 166 crore / roughly $20M, making Pocket Aces a majority-owned subsidiary.
SourceLatest news
TipRanks · Jul 2026
Reports Saregama increased its stake to 95.76% and Pocket Aces continued to deepen its digital-entertainment and creator-management role.
Storyboard18 · Jul 2026
A profile of Pocket Aces' founding thesis, creator-business model, and expansion into microdramas, talent management, and creator-owned IP.
afaqs! · Sep 2025
Covers Pocket Aces' investment in Finnet Media to deepen its creator network in finance, infotainment, and healthcare.
BuzzInContent · Jul 2025
Describes the rebrand of Gobble, Nutshell, and other short-form verticals under the FilterCopy umbrella and the launch of new sub-brands.
Open Positions
59 jobs at Pocket Aces
Senior Product Analyst
On-siteProductBangalore, India1d ago
On-site