Euroinvestor · May 2026
Reports the launch of Collections, an ETF alternative that lets users bundle and rebalance stocks, and says Pluto had passed more than DKK 2B in trading volume across 10,000+ users.
Modern Investment Product for 100m underserved Europeans
Public company, workplace, funding, and market signals
Finanstilsynet-regulated Danish investment platform founded in 2021 that targets retail and small-business investors with commission-free stock, ETF and crypto trading, fractional shares, and newer products like FairRente and Collections.
Primary product
Mobile investment app for commission-free trading in stocks, ETFs, and crypto with fractional shares and multi-currency accounts.
Founded
2021
Headquarters
Copenhagen, Denmark (public sources list Kronprinsensgade 2, 2. sal and Kronprinsensgade 3, 2nd floor)
Team size
11-50
Work style
Hybrid
Industry
Financial Services
Sub-industry
Brokerage / investment platform
Offices
0 jobs at Pluto.markets
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Business model
Stage
Seed
Total raised
$8.7M
Latest round
Seed · Feb 2026
Latest amount
$6M
Leadership
CEO & Co-founder
CTO & Co-founder
Head of Finance
Head of Compliance
Head of Growth & Marketing
Lead Designer
Investors
Lean, founder-led fintech culture focused on compliance, shipping product fast, and growing a regulated Nordic investment platform.
Work style
Hybrid
Compensation
No public salary bands were found. Public signals include an inclusive remuneration policy, plus 2025 annual-report disclosures showing 938,871 DKK in management/board remuneration and 2,152,612 DKK in total staff expenses.
Benefits
Pricing
Commission-free stocks and ETFs; 1% crypto fee; 0.1% extended-trading fee; 0.15% FX fee; upcoming/early advanced subscription pricing has been advertised at 49 kr/month.
Differentiators
Technology
Customers
Competitors
Estimated revenue
$1M-$10M
Estimated monthly visits
20K
Traffic estimate as of Jul 2026
Euroinvestor · May 2026
Reports the launch of Collections, an ETF alternative that lets users bundle and rebalance stocks, and says Pluto had passed more than DKK 2B in trading volume across 10,000+ users.
Pluto.markets on LinkedIn · Mar 2026
Announces FairRente, a fund-like cash alternative investing in ultra-short Danish government and mortgage bonds, with a stated net yield of about 2.0% at the time.
FinSMEs · Feb 2026
Confirms the $6M seed round, the funding use for European expansion and new products, and states Pluto.markets had surpassed DKK 1B in transaction volume.
Tech.eu · Feb 2026
Covers Pluto.markets' $6M seed round led by Seed Capital, participation from Danish unicorn founders and Thomas Delaney, and notes the company had nearly $10M raised and more than 10,000 users in Denmark.
Tech.eu · Feb 2024
Covers Pluto.markets' $2.6M raise led by Magnetic with participation from Y Combinator, Nordic Makers, and angel investors, and highlights the company's Denmark-first launch strategy.