Euroinvestor · May 2026
Reports the launch of Collections, an ETF alternative that lets users bundle and rebalance stocks, and says Pluto had passed more than DKK 2B in trading volume across 10,000+ users.
Modern Investment Product for 100m underserved Europeans
Company research
Public company, workplace, funding, and market signals
Overview
Finanstilsynet-regulated Danish investment platform founded in 2021 that targets retail and small-business investors with commission-free stock, ETF and crypto trading, fractional shares, and newer products like FairRente and Collections.
Primary product
Mobile investment app for commission-free trading in stocks, ETFs, and crypto with fractional shares and multi-currency accounts.
Founded
2021
Headquarters
Copenhagen, Denmark (public sources list Kronprinsensgade 2, 2. sal and Kronprinsensgade 3, 2nd floor)
Team size
11-50
Work style
Hybrid
Industry
Financial Services
Sub-industry
Brokerage / investment platform
Offices
Kronprinsensgade 2, 2. sal, 1114 København K, Denmark
Kronprinsensgade 3, 2. sal, Copenhagen, Denmark
Kronprinsensgade 3, Copenhagen, Denmark
Applebys Plads, Copenhagen, Denmark
Business model
B2C brokerage
B2B accounts for businesses
transaction-fee monetization
subscription tiers
Funding
Stage
Seed
Total raised
$8.7M
Latest round
Seed · Feb 2026
Latest amount
$6M
People & investors
Leadership
CEO & Co-founder
CTO & Co-founder
Head of Finance
Head of Compliance
Head of Growth & Marketing
Lead Designer
Work & culture
Lean, founder-led fintech culture focused on compliance, shipping product fast, and growing a regulated Nordic investment platform.
Work style
Hybrid
Compensation
No public salary bands were found. Public signals include an inclusive remuneration policy, plus 2025 annual-report disclosures showing 938,871 DKK in management/board remuneration and 2,152,612 DKK in total staff expenses.
Benefits
remote work
occasional on-site work in Copenhagen
maternity/paternity leave
social gatherings
inclusive compensation policy
Product & market
Pricing
Commission-free stocks and ETFs; 1% crypto fee; 0.1% extended-trading fee; 0.15% FX fee; upcoming/early advanced subscription pricing has been advertised at 49 kr/month.
Differentiators
- —Zero-commission stock and ETF trading
- —Fractional shares
- —Multi-currency accounts
- —Regulated in Denmark under Finanstilsynet
- —EU-wide investment license
- —Collections product as an ETF alternative
- —FairRente cash-alternative fund
- —Automatic tax reporting to SKAT
- —Low-cost crypto trading
Technology
Flutter
Terraform
Stripe
Framer Sites
Google Analytics
Facebook Pixel
LinkedIn
TikTok
Instagram
YouTube
Dropbox
Adobe
Final Cut Pro
UPS
Customers
retail investors
Danish investors
Nordic investors
non-Eurozone European investors
small businesses using Pluto for Business
Competitors
Saxo Bank
Nordnet
Trade Republic
Robinhood
eToro
Lunar
Gotrade
Scale & contact
Estimated revenue
$1M-$10M
Estimated monthly visits
20K
Traffic estimate as of Jul 2026
Latest news
Pluto.markets on LinkedIn · Mar 2026
Announces FairRente, a fund-like cash alternative investing in ultra-short Danish government and mortgage bonds, with a stated net yield of about 2.0% at the time.
FinSMEs · Feb 2026
Confirms the $6M seed round, the funding use for European expansion and new products, and states Pluto.markets had surpassed DKK 1B in transaction volume.
Tech.eu · Feb 2026
Covers Pluto.markets' $6M seed round led by Seed Capital, participation from Danish unicorn founders and Thomas Delaney, and notes the company had nearly $10M raised and more than 10,000 users in Denmark.
Tech.eu · Feb 2024
Covers Pluto.markets' $2.6M raise led by Magnetic with participation from Y Combinator, Nordic Makers, and angel investors, and highlights the company's Denmark-first launch strategy.
Jobs and careers at Pluto.markets
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