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Plura (formerly Bloom Community)

Plura (formerly Bloom Community) logo

Plura (formerly Bloom Community)

The social app for edge-of-culture communities

heyplura.com
HQ: Oakland, CA, USA
1-10
Consumer

Company research

Public company, workplace, funding, and market signals

Overview

Plura (formerly Bloom Community) is a queer, woman-led social and dating app for edge-of-culture communities. It helps people discover and host events, meet through shared experiences, and connect via Bud-based matching, chat, and community spaces.

Primary product

Social and dating app for discovering, joining, and hosting community events

Founded

2020

Headquarters

Oakland, California, United States

Team size

1-10 employees

Work style

Remote

Industry

Software Development

Sub-industry

Consumer social/dating app for events and community building

Offices

Oakland, California, United States
Distributed across the United States and the Netherlands

Business model

freemium consumer app
premium subscription (Plura+)
event ticketing and processing fees

Funding

Stage

Seed

Total raised

$2.6M

Latest round

Seed Round · Sep 2022

Latest amount

$2.5M

People & investors

Leadership

Lauren (Luna) Ray Vegter

Founder, CEO, Chair

Alex Savtchenko

Chief Operating Officer

Ofri Afek

Lead Product Designer

Investors

Behind Genius Ventures
Claire Hughes Johnson
Nate Mitchell
Precursor Ventures
Tuesday Capital
Y Combinator

Work & culture

Public materials describe Plura as queer woman-led, consent-focused, inclusive, collaborative, ownership-driven, and 'chill but dedicated.' The company emphasizes community, mentorship, and building a safer space for edge-of-culture groups.

Work style

Remote

Compensation

Public hiring signals are limited. A posted Marketing Manager role was part-time contract and fully remote/from anywhere; an aggregator listed pay at roughly $50-$75/hour. No broad company salary band or benefits package was publicly published.

Product & market

Pricing

Free core app; Plura+ premium subscription for additional dating/event perks; ticket buyers pay processing/ticketing fees while approved organizers can sell tickets free.

Differentiators

  • —Event-first discovery instead of swipe-first matching
  • —Consent- and safety-oriented community design
  • —Focus on queer, ENM, kink, and alternative communities
  • —Bud-based mutual matching and event chats before/after events
  • —Deep partnerships with event organizers and community groups
  • —Built-in ticketing and organizer tools
  • —NOTAFLOF / accessibility-oriented premium access options

Technology

Elasticsearch
Grafana
Terraform
GraphQL
GitHub
GitHub Actions
React Native
React
Redis

Customers

Event organizers
Queer communities
Ethically non-monogamous communities
Kink/BDSM communities
Burner / alternative communities
Artists and creatives
Wellness and spiritual communities
People seeking friends, dates, and community through events

Competitors

Feeld
Partiful
Meetup
FetLife
Eventbrite

Scale & contact

Estimated revenue

Approx. $1M ARR (2024 estimate)

Estimated monthly visits

32.3K

Traffic estimate as of Apr 2025

support@heyplura.com

Latest news

Why we built a ticketing system

Plura blog · May 2026

Launched Plura Ticketing, including organizer tools, free ticket selling for approved organizers, 100% pass-through of ticket revenue to organizers, and a $2 per-ticket organizer bonus for the first 90 days.

Weekly Seeds | February 09, 2025 | Partying

Plura blog · Feb 2025

Described rapid development of Plura's ticketing platform, early go-live adoption, and the importance of in-person event-driven connection.

Weekly Seeds | January 19, 2025 | Have You Heard About Fe7life?

Plura blog · Jan 2025

Community update during the LA fires; the company canceled several events, pointed members to the LA community chat, and highlighted ongoing support for organizers and members.

Weekly Seeds | June 23, 2024 | The Dark Side of Plura

Plura blog · Jun 2024

Announced dark mode, discussed a referral program, and noted the company was celebrating four years.

The future is Plura

Plura blog · Mar 2024

Announced the rebrand from Bloom Community to Plura, explained the plurality theme, and said the app name, website, emails, and membership branding were changing while the roadmap stayed the same.

App StoreCareersContactHomeLinkedIn company pageMembership / Plura+PressRebrand announcementTeamTicketing announcement
SourcesHomepageTeamCareersContactMembershipPressRebrand blogTicketing blogLinkedIn companyY Combinator company pagePRNewswire seed announcementGetLatka revenue profileGoogle Play app pageApp Store pageMashable featureTracxn funding page

Jobs and careers at Plura (formerly Bloom Community)

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