PLACE acquired Livian, a real estate team-servicing platform. The acquisition expands PLACE’s operating footprint and product scope but also adds integration and execution complexity.
SourcePublic company, workplace, funding, and market signals
Updated Aug 16, 2026
PLACE is a brokerage-agnostic real estate technology and business-services platform for high-performing agents, teams, brokerages, and related home-service providers. It combines CRM and transaction tools with marketing, lead generation, recruiting, accounting, HR, legal, training, and consumer services intended to simplify the homeownership lifecycle.
Primary product
PLACE all-in-one real estate platform, including team-centric CRM, lead-generation websites, transaction management, marketing automation, recruiting, business operations, and integrated consumer services. Brivity is a major standalone technology product within the ecosystem.
Founded
2019
Headquarters
Bellingham, Washington, United States
Team size
500-1,000+; public estimates vary materially. PLACE reported more than 700 employees in 2023 and more than 1,000 in 2024-2025, while LinkedIn-derived datasets report smaller corporate-headcount estimates.
Work style
Flexible
28 jobs at Place
Industry
Real Estate
Sub-industry
PropTech; real estate software and business services
Offices
Business model
Stage
Series A / growth-stage private company
Total raised
$100M
Latest round
Series A · Nov 2021
Latest amount
$100M
Nov 2021 · Goldman Sachs Asset Management Growth Equity
Leadership
Ben Kinney
Co-Founder and CEO
Chris Suarez
Co-Founder
President
Suzanne Colvin
Chief Financial Officer
Ross Clawson
Chief Administrative Officer
Vija Williams
Head of Industry
VP Product & Artificial Intelligence
Orlando Ramírez
Executive Director of Strategic Partnerships
PLACE emphasizes an agent-first, team-centric culture built around shared services, coaching, operational leverage, recruiting, retention, and helping real estate professionals become owners of scalable businesses. Its stated mission centers on making homeownership easier while keeping trusted local professionals at the center of the transaction.
Work style
Flexible
Compensation
Corporate compensation ranges are not broadly disclosed in the public materials reviewed. Agent and partner compensation signals include production-based benefits, revenue sharing, equity or stock-plan opportunities, profit sharing, referral income, and a stated 1% annual gross-commission-income revenue-share program for eligible recruited agents.
Benefits
Pricing
PLACE platform pricing is not publicly disclosed and appears to be a mix of partner-specific bundled services and SaaS. The Brivity software product has tiered, month-to-month plans for solo agents and teams, with custom pricing for larger teams.
Differentiators
Technology
Customers
Competitors
Estimated revenue
$250M-$400M annually based on third-party estimates; PLACE publicly reported more than $85M in 2020 revenue and expected more than $150M in 2021, so current estimates should be treated as directional rather than verified.
Estimated monthly visits
54K
Traffic estimate as of Jun 2026
PLACE acquired Livian, a real estate team-servicing platform. The acquisition expands PLACE’s operating footprint and product scope but also adds integration and execution complexity.
SourcePLACE announced its acquisition of Remine, a provider of data-intelligence and software products for agents, lenders, and MLSs. The transaction expands the platform into MLS and brokerage software and increases integration obligations.
SourcePublic workforce estimates are inconsistent: some sources report more than 1,000 total employees including partner organizations, while LinkedIn-derived corporate estimates are substantially lower. This makes headcount and operating-scale comparisons uncertain.
SourcePLACE · Apr 2025
PLACE announced the acquisition of Remine, adding data intelligence and software products for agents, lenders, and MLSs.
HousingWire · Feb 2025
HousingWire highlighted PLACE’s integrated technology, business-services, consumer-services, and agent-benefits model.
FinSMEs · Sep 2024
PLACE acquired Livian to expand its team-servicing and real estate operating platform.
PLACE · Sep 2023
PLACE announced an exclusive partnership with personal-development coach Brendon Burchard to support growth and development for partners, agents, and employees.
TechCrunch · Nov 2021
PLACE’s first disclosed external financing was a $100M Series A led by Goldman Sachs Asset Management, with participation from 3L Capital, at a valuation above $1B.