Place

place.com

HQ: Bellingham, Washington, United States

500

Real Estate

Company research

Public company, workplace, funding, and market signals

Updated Aug 16, 2026

Overview

PLACE is a brokerage-agnostic real estate technology and business-services platform for high-performing agents, teams, brokerages, and related home-service providers. It combines CRM and transaction tools with marketing, lead generation, recruiting, accounting, HR, legal, training, and consumer services intended to simplify the homeownership lifecycle.

Primary product

PLACE all-in-one real estate platform, including team-centric CRM, lead-generation websites, transaction management, marketing automation, recruiting, business operations, and integrated consumer services. Brivity is a major standalone technology product within the ecosystem.

Founded

2019

Headquarters

Bellingham, Washington, United States

Team size

500-1,000+; public estimates vary materially. PLACE reported more than 700 employees in 2023 and more than 1,000 in 2024-2025, while LinkedIn-derived datasets report smaller corporate-headcount estimates.

Work style

Flexible

Industry

Real Estate

Sub-industry

PropTech; real estate software and business services

Offices

Bellingham, Washington

Federal Way, Washington

Seattle, Washington

Indianapolis, Indiana

Manhattan, New York

Sarasota-Manatee, Florida

Portland, Oregon

Salt Lake City, Utah

Orlando, Florida

Edmonton, Alberta, Canada

Business model

B2B SaaS

Professional and managed business services

Consumer real estate and homeownership services

Referral and transaction-related monetization

Brokerage and team enablement

Funding

Stage

Series A / growth-stage private company

Total raised

$100M

Latest round

Series A · Nov 2021

Latest amount

$100M

Series A

Nov 2021 · Goldman Sachs Asset Management Growth Equity

$100M

People & investors

Leadership

Ben Kinney

Co-Founder and CEO

Chris Suarez

Co-Founder

Chris Stuart

President

Suzanne Colvin

Chief Financial Officer

Ross Clawson

Chief Administrative Officer

Vija Williams

Head of Industry

Roberto Moreno

VP Product & Artificial Intelligence

Orlando Ramírez

Executive Director of Strategic Partnerships

Investors

3L Capital

Goldman Sachs Asset Management Growth Equity

Work & culture

PLACE emphasizes an agent-first, team-centric culture built around shared services, coaching, operational leverage, recruiting, retention, and helping real estate professionals become owners of scalable businesses. Its stated mission centers on making homeownership easier while keeping trusted local professionals at the center of the transaction.

Work style

Flexible

Compensation

Corporate compensation ranges are not broadly disclosed in the public materials reviewed. Agent and partner compensation signals include production-based benefits, revenue sharing, equity or stock-plan opportunities, profit sharing, referral income, and a stated 1% annual gross-commission-income revenue-share program for eligible recruited agents.

Benefits

Nine paid holidays

Flexible paid time off

Company-subsidized health insurance

Dental and vision insurance

Long-term disability insurance

401(k) program

Wealth-building and goal-setting curriculum

Company-paid real estate licensing for eligible roles

Production-based benefits for agents

Coaching and training

Potential stock, equity, revenue-share, and profit-share opportunities for qualifying agents or partners

Product & market

Pricing

PLACE platform pricing is not publicly disclosed and appears to be a mix of partner-specific bundled services and SaaS. The Brivity software product has tiered, month-to-month plans for solo agents and teams, with custom pricing for larger teams.

Differentiators

—Brokerage-agnostic model: teams generally do not need to leave their existing brokerage
—Combines software with accounting, HR, legal, marketing, recruiting, training, and operations support
—Team-centric rather than individual-agent-centric workflow and reporting
—Consumer services vision spanning search, mortgage, title, insurance, inspections, and home maintenance
—Built from the operating experience of high-producing real estate team owners
—Agent benefits and opportunity models intended to improve recruiting and retention
—Claims that its services can offload up to 75% of agents’ operational tasks

Technology

Ruby

Django

Java

Kotlin

React

React Native

GraphQL

PostgreSQL

MySQL

MongoDB

Redis

Docker

Microservices

Salesforce

HubSpot

Zendesk

Greenhouse

DocuSign

Figma

GitHub

Customers

High-performing real estate agents and teams

Independent and franchise-affiliated brokerages

MLS organizations

Lenders and mortgage professionals

Homeowners and consumers using PLACE-powered professionals

Residential home-service providers

Competitors

Side

Inside Real Estate

HomeLight

Redfin

Compass

Movoto

MoxiWorks

Propertybase

Placester

Real Brokerage

Scale & contact

Estimated revenue

$250M-$400M annually based on third-party estimates; PLACE publicly reported more than $85M in 2020 revenue and expected more than $150M in 2021, so current estimates should be treated as directional rather than verified.

Estimated monthly visits

54K

Traffic estimate as of Jun 2026

Signals & risks

Acquisition

Sep 2024

PLACE acquired Livian, a real estate team-servicing platform. The acquisition expands PLACE’s operating footprint and product scope but also adds integration and execution complexity.

Source

Acquisition

Apr 2025

PLACE announced its acquisition of Remine, a provider of data-intelligence and software products for agents, lenders, and MLSs. The transaction expands the platform into MLS and brokerage software and increases integration obligations.

Source

Other

Jan 2024

Public workforce estimates are inconsistent: some sources report more than 1,000 total employees including partner organizations, while LinkedIn-derived corporate estimates are substantially lower. This makes headcount and operating-scale comparisons uncertain.

Source

Latest news

PLACE acquires Remine to expand agent, brokerage, and MLS offerings

PLACE · Apr 2025

PLACE announced the acquisition of Remine, adding data intelligence and software products for agents, lenders, and MLSs.

PLACE selected as a 2025 HousingWire Tech100 Real Estate winner

HousingWire · Feb 2025

HousingWire highlighted PLACE’s integrated technology, business-services, consumer-services, and agent-benefits model.

PLACE announces acquisition of real estate team platform Livian

FinSMEs · Sep 2024

PLACE acquired Livian to expand its team-servicing and real estate operating platform.

PLACE appoints Brendon Burchard as Chief Growth Advisor

PLACE · Sep 2023

PLACE announced an exclusive partnership with personal-development coach Brendon Burchard to support growth and development for partners, agents, and employees.

Profitable proptech PLACE raises $100M at a $1B valuation

TechCrunch · Nov 2021

PLACE’s first disclosed external financing was a $100M Series A led by Goldman Sachs Asset Management, with participation from 3L Capital, at a valuation above $1B.

Jobs and careers at Place

25 jobs at Place

Executive Director of Diligence

Remote

Operations Support

Remote; Colorado, United States

Today

Remote

Full-time