TechCrunch · Jul 2022
TechCrunch covered PINA’s $3 million seed round, its focus on Indonesia’s middle- to upper-class consumers, and its product positioning around advice plus money management and investing.
Company research
Public company, workplace, funding, and market signals
Overview
PINA is an Indonesian digital wealth-management platform that combines budgeting, net-worth/debt tracking, investing tools, and access to certified financial planners; it also sells financial-wellness offerings for individuals and employers.
Primary product
Wealth management and financial planning app
Founded
2021
Headquarters
Jakarta Selatan, DKI Jakarta, Indonesia
Team size
1-10
Industry
Financial Services
Sub-industry
Wealth management / financial planning fintech
Offices
Permata Senayan Rukan Unit B 10-11, Jl. Tentara Pelajar 10, Jakarta Selatan, DKI Jakarta 12210, Indonesia
Jl. Jenderal Sudirman Kav. 52-53, Jakarta 12190, Indonesia
Jakarta, Jakarta Raya, Indonesia
Business model
consumer subscription
investment transaction fees / platform take-rate
B2B financial wellness programs
financial advisory services
Funding
Stage
Seed
Total raised
$3.1M
Latest round
Seed · Jul 2022
Latest amount
$3M
People & investors
Leadership
Co-founder & CEO
Co-founder & CTO
Co-founder
Co-founder / Head of Product & Design
Work & culture
Mission-driven and finance-tech oriented, with a strong emphasis on simplifying complex financial decisions and combining design, technology, growth, and capital-markets expertise.
Product & market
Pricing
Freemium plus paid subscriptions (monthly and six-month plans), with platform fees charged when customers invest through the app.
Differentiators
- —Combines budgeting, net-worth tracking, investing, and CFP access in one app
- —Targets middle- to upper-class consumers rather than only first-time investors
- —Offers personalized financial advice and automated money-management tools
- —Includes a B2B financial-wellness program for employers
- —Positions itself as an affordable alternative to traditional wealth advisers with higher fees and minimums
Technology
React Native
React
AMP
Impact
Customers
individuals
families
Indonesian middle- to upper-class consumers
employers seeking employee financial-wellness programs
Competitors
Bibit
Pluang
KoinWorks
Modalku
Finantier
StashAway
Scale & contact
Estimated revenue
$1M-$10M
Estimated monthly visits
58.2K
Traffic estimate as of Jun 2026
Latest news
AC Ventures · Jul 2022
AC Ventures announced the round led by AC Ventures, Vibe.VC, and Y Combinator, with participation from XA Network and existing investors, and noted the funding would accelerate product development and customer growth.
TNGlobal · Jul 2022
TNGlobal summarized PINA’s seed raise, product direction, and monetization model, including free money-management/advice tools and fees on investments.
Bisnis.com · Jul 2022
Bisnis reported the Rp44 billion seed investment and described PINA’s goals, including product expansion, customer growth, and complementary services such as career coaching and exclusive events.
1982 Ventures · Sep 2021
1982 Ventures announced its early backing of PINA and described the app as automated money management and investing in a single app ahead of launch.
Jobs and careers at PINA
0 jobs at PINA
No open positions
Check back later for new openings