LinkedIn · Sep 2025
PiinPoint added Environics Analytics data such as DemoStats, HouseholdSpend, DaytimePop, PRIZM segmentation, and MobileScapes to strengthen its location intelligence offering in Canada.
PiinPoint helps businesses find the best locations for growth
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
PiinPoint is a Kitchener-based location intelligence and retail real estate analytics company that uses AI, machine learning, and multiple third-party data sources to help retailers, restaurant brands, brokers, landlords, and developers evaluate sites, forecast sales, and optimize network expansion.
Primary product
AI-powered location intelligence and site selection platform for retail real estate teams
Founded
2013
Headquarters
151 Charles St W Unit 100, Kitchener, ON N2G 1H6, Canada
Team size
11-50 employees
Industry
Software Development
Sub-industry
Location intelligence / retail real estate analytics
Offices
151 Charles St W Unit 100, Kitchener, ON N2G 1H6, Canada
Business model
B2B SaaS subscription
custom analytics services
per-report sales
Funding
Stage
Seed
Total raised
$1.5M
Latest round
Venture Round · Jan 2017
Jan 2017
Sep 2014
Nov 2013 · Velocity
Oct 2013
Jan 2013
People & investors
Leadership
CEO & Co-Founder
Co-Founder & CTO
Director of Strategic Accounts
Director of Revenue Enablement
Work & culture
Customer-focused and data-driven, with stated values of progressive thinking, open-mindedness, partnership, creativity, education, entrepreneurial spirit, and accuracy.
Compensation
Public job ads show an Account Development Representative role at C$60K-C$70K/year and remote (Kitchener, ON, CA) wording; salary aggregators also surface similar mid-50s to low-70s CAD compensation signals for PiinPoint sales/software roles.
Product & market
Pricing
Flexible subscription pricing, plus per-report pricing for site/comparison/batch reports
Differentiators
- —AI and machine learning-powered site selection and network optimization
- —4.2B data points updated weekly
- —Sitematch submission portal for brokers, franchisees, and developers
- —Integrated demographics, traffic, mobile location, geosocial, and competitor data
- —Custom modeling that combines client data with PiinPoint datasets
- —North America and Australia coverage
- —Predictive sales forecasting and cannibalization modeling
- —Interactive reporting with PDF and Excel exports
Technology
AI
machine learning
Python
React
Snowflake
PostgreSQL
Docker
JavaScript
Redux
Google Analytics
Salesforce
Marketo
Pardot
Qwilr
Miro
Figma
Adobe Creative Suite
LinkedIn Sales Navigator
Customers
Retailers
Restaurant brands
Landlords
Brokers
Developers
Franchise organizations
Commercial real estate teams
Osmow's
Scott Mission
Wild Fork Canada
Competitors
Trimble
Foursquare
Esri
Scale & contact
Estimated revenue
USD 1M-$10M
Estimated monthly visits
3.4K
Traffic estimate as of Jun 2026
Latest news
LinkedIn Pulse · Feb 2025
A PiinPoint industry-development post that discusses the Data Trust Series and a partnership with Applied Geographic Solutions to improve US demographic data quality in the platform.
LinkedIn Pulse · Nov 2024
Monthly product update announcing a Traffic Heatmap add-on, Target Market Toggle, planned Add to Layer feature, a free trial for Sitematch, and event/newsletter updates.
PiinPoint blog · Mar 2024
Product update announcing mobile access to site reports, Marketmatch scorecards, and sales prediction so teams can evaluate sites in the field.
PiinPoint blog
Official company announcement about integrating ChainXY's retail and restaurant location dataset to improve brand coverage, POI accuracy, and monthly updates used in sales forecasting and cannibalization models.
Jobs and careers at PiinPoint
0 jobs at PiinPoint
No open positions
Check back later for new openings