Pide Directo acquired Habitué, a Uruguayan restaurant software startup, and used the deal to support expansion into Uruguay and Peru.
SourceOne-stop-shop for restaurants to operate and grow their business.
Public company, workplace, funding, and market signals
Pide Directo is a Mexico-based SaaS platform for restaurant and retail delivery/order orchestration: it centralizes online ordering, last-mile dispatch, and customer/merchant operations. Public sources also show the brand moving under Directo Group after a 2024 fusion with Ambit, while pidedirecto.mx remains the operating site.
Primary product
Restaurant and delivery management SaaS platform
Founded
2020
Headquarters
Roma Norte, Mexico City, Mexico
Team size
30-40
Industry
IT Services and IT Consulting
Sub-industry
Restaurant management and delivery orchestration SaaS
Offices
0 jobs at Pide Directo
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Business model
Stage
Seed
Total raised
$11.3M
Latest round
Seed Round · Oct 2021
Latest amount
$5.3M
Leadership
Co-Founder & CEO
Co-Founder
Associate Partner
Sales Lead West
Ops Head
Investors
Public employee-culture data is limited. A LinkedIn employer snapshot suggests middling-to-positive sentiment, with work-life balance around 3.9/5, culture 3.5/5, career 3.5/5, and compensation 3.2/5.
Compensation
No salary bands were found publicly. The clearest public signal is a LinkedIn employer snapshot showing compensation around 3.2/5 and overall employer rating around 3.1/5.
Pricing
Fixed monthly SaaS subscription; public plans are also offered on semestral and annual terms.
Differentiators
Technology
Customers
Estimated revenue
Under $1M (public LinkedIn company snapshot shows about $500K annual revenue)
Estimated monthly visits
66.2K
Traffic estimate as of Jul 2026
Pide Directo acquired Habitué, a Uruguayan restaurant software startup, and used the deal to support expansion into Uruguay and Peru.
SourcePide Directo and Ambit Technology announced a fusion / unified offering called Ambit One, signaling a broader group structure around restaurant and retail software.
SourceLinkedIn · Aug 2024
Company post announcing Rappi Top Tech Partner certification, highlighting the platform’s integrations and technical validation.
LinkedIn · Apr 2024
Announced the acquisition of Habitué and international expansion plans into Uruguay and Peru.
Forbes México · Mar 2024
Explains the company’s pandemic-era pivot, its restaurant-ops focus, and its shift toward a broader Directo Group identity.
Forbes México · Mar 2024
Describes the fusion of Pide Directo and Ambit Technology into Ambit One, a broader restaurant and retail operations suite.
TechCrunch · Oct 2021
Announced an oversubscribed $5.25M seed round led by JAM Fund, with participation from Soma Capital, Acacia Ventures, Kube VC, Flexport Ventures, and Y Combinator.