Acquisition
Mar 2024Pide Directo acquired Habitué, a Uruguayan restaurant software startup, and used the deal to support expansion into Uruguay and Peru.
SourceOne-stop-shop for restaurants to operate and grow their business.
Company research
Public company, workplace, funding, and market signals
Overview
Pide Directo is a Mexico-based SaaS platform for restaurant and retail delivery/order orchestration: it centralizes online ordering, last-mile dispatch, and customer/merchant operations. Public sources also show the brand moving under Directo Group after a 2024 fusion with Ambit, while pidedirecto.mx remains the operating site.
Primary product
Restaurant and delivery management SaaS platform
Founded
2020
Headquarters
Roma Norte, Mexico City, Mexico
Team size
30-40
Industry
IT Services and IT Consulting
Sub-industry
Restaurant management and delivery orchestration SaaS
Offices
Monterrey, Mexico
Mexico City, Mexico
San Pedro Garza García, Nuevo León, Mexico
Uruguay
Business model
SaaS subscription
fixed monthly fee
monthly/semestral/annual subscription
Funding
Stage
Seed
Total raised
$11.3M
Latest round
Seed Round · Oct 2021
Latest amount
$5.3M
People & investors
Leadership
Co-Founder & CEO
Co-Founder
Associate Partner
Sales Lead West
Ops Head
Work & culture
Public employee-culture data is limited. A LinkedIn employer snapshot suggests middling-to-positive sentiment, with work-life balance around 3.9/5, culture 3.5/5, career 3.5/5, and compensation 3.2/5.
Compensation
No salary bands were found publicly. The clearest public signal is a LinkedIn employer snapshot showing compensation around 3.2/5 and overall employer rating around 3.1/5.
Product & market
Pricing
Fixed monthly SaaS subscription; public plans are also offered on semestral and annual terms.
Differentiators
- —All-in-one orchestration for POS, online ordering, delivery management, and loyalty
- —Multiple last-mile fleet integrations including Rappi, Uber, and Didi
- —Direct-to-consumer storefronts and branded ordering pages
- —No commission-style take rate; subscription-based pricing
- —Cloud-based software that does not require new hardware
- —Rappi Top Tech Partner certification
- —Real-time tracking and support from human agents
Technology
AWS
AWS Serverless
React
React Native
Node.js
Express
MongoDB
TypeScript
Java
Redux
Material Design
MERN stack
Slack
Figma
Mixpanel
Miro
Salesforce
Google Sheets
Customers
restaurants
retailers
pharmacies
grocery stores
flower shops
cake shops
CPG brands
local businesses
merchants using last-mile delivery
Scale & contact
Estimated revenue
Under $1M (public LinkedIn company snapshot shows about $500K annual revenue)
Estimated monthly visits
66.2K
Traffic estimate as of Jul 2026
Signals & risks
Other
Mar 2024Pide Directo and Ambit Technology announced a fusion / unified offering called Ambit One, signaling a broader group structure around restaurant and retail software.
SourceLatest news
LinkedIn · Aug 2024
Company post announcing Rappi Top Tech Partner certification, highlighting the platform’s integrations and technical validation.
LinkedIn · Apr 2024
Announced the acquisition of Habitué and international expansion plans into Uruguay and Peru.
Forbes México · Mar 2024
Explains the company’s pandemic-era pivot, its restaurant-ops focus, and its shift toward a broader Directo Group identity.
Forbes México · Mar 2024
Describes the fusion of Pide Directo and Ambit Technology into Ambit One, a broader restaurant and retail operations suite.
TechCrunch · Oct 2021
Announced an oversubscribed $5.25M seed round led by JAM Fund, with participation from Soma Capital, Acacia Ventures, Kube VC, Flexport Ventures, and Y Combinator.
Jobs and careers at Pide Directo
0 jobs at Pide Directo
No open positions
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