Vegetable Growers News · Mar 2024
Covered the Intermex partnership and reiterated that PickTrace serves specialty-crop employers and workers with labor-management software.
Workforce Management for Large Farms
Company research
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Overview
PickTrace is a venture-backed, agriculture-focused workforce and harvest management platform for large-scale specialty-crop growers. It helps growers hire, track, pay, and communicate with field labor, with modules for onboarding, labor management, and payroll-related payments.
Primary product
Workforce and harvest management software for agriculture
Founded
2014
Headquarters
Glendale, California, United States
Team size
55
Work style
Remote
Industry
Software Development
Sub-industry
Agricultural workforce / harvest management software
Offices
500 N Brand Blvd, Suite 2000, Glendale, CA 91203, USA
211 N Brand Blvd, Glendale, CA 91203, USA
Ciudad Guzman, Jalisco, Mexico
Business model
B2B SaaS
quote-based subscription software
demo-led enterprise sales
Funding
Stage
Series B
Total raised
$48.2M
Latest round
Series B · Jan 2022
Jan 2022
Oct 2018
Aug 2015 · Y Combinator
Aug 2015
People & investors
Leadership
Founder & Board Member
Founder & President
Chief Executive Officer
Board Member
Kalyn Wilke (Fetta)
Director of Customer Experience
Work & culture
Customer-obsessed, fast-moving, low-bureaucracy, collaborative, and cross-functional. Public materials describe a fully remote company with a strong emphasis on OKRs, ownership, and practical problem-solving.
Work style
Remote
Compensation
Public job postings show an example U.S. Senior Software Engineer range of $115,000-$140,000 annually and a Guadalajara range of $25,000-$45,000 semi-monthly, plus competitive salary, equity, and benefits.
Benefits
Unlimited PTO
Health insurance
Dental insurance
Vision insurance
401(k)
Equity
Competitive salary
Product & market
Pricing
Quote-based / demo-led SaaS; public pricing is not disclosed
Differentiators
- —All-in-one labor management suite for agriculture
- —Purpose-built for large-scale specialty-crop operations
- —Real-time hiring, time, productivity, and payroll workflow tracking
- —Field-to-warehouse labor visibility
- —Strong compliance orientation for agricultural labor workflows
- —Mobile-first and cloud-based
- —Customer implementation and support emphasis
Technology
TypeScript
React
Kotlin
Docker
Google Cloud
Python
Java
Swift
GitHub Copilot
Cursor
Claude
Salesforce
Customers
Large berry, citrus, and apple growers
US specialty crop growers
Farm labor contractors
Large-scale farms
Customers in the US, Mexico, Peru, Chile, and Australia
Competitors
FieldClock
Harvust
Croptracker
Seso
Granular
Conservis
Agworld
Scale & contact
Estimated revenue
About $8M-$9M estimated ARR
Latest news
Fruit Growers News · Mar 2024
Reported the remittance partnership and cited Joel Zemer as CEO, with PickTrace serving hundreds of employers and tens of thousands of employees.
GlobeNewswire / International Money Express · Mar 2024
Announced a partnership to let agricultural workers send money through the PickTrace app; the release also describes PickTrace as a leading workforce and harvest management solution for US specialty crop growers and farm labor contractors.
PRWeb / AgTech Breakthrough · Aug 2022
PickTrace won AgTech Breakthrough's 2022 Labor Management Solution of the Year award and said it had grown to more than 60 team members after its Series B.
TechCrunch · Jul 2015
Early coverage of PickTrace's launch out of beta; described the product as a hardware/software system tracking worker attendance, productivity, and crop yield for farms.
Jobs and careers at PickTrace
2 jobs at PickTrace
Senior Software Engineer
Remote
Research & Development
Guadalajara, MX
5mo ago
Remote
Full-time
Senior Software Engineer
Remote
Research & Development
San Diego, CA
5mo ago
Remote
Full-time