Vegetable Growers News · Mar 2024
Covered the Intermex partnership and reiterated that PickTrace serves specialty-crop employers and workers with labor-management software.
Workforce Management for Large Farms
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
PickTrace is a venture-backed, agriculture-focused workforce and harvest management platform for large-scale specialty-crop growers. It helps growers hire, track, pay, and communicate with field labor, with modules for onboarding, labor management, and payroll-related payments.
Primary product
Workforce and harvest management software for agriculture
Founded
2014
Headquarters
Glendale, California, United States
Team size
55
Work style
Remote
Industry
Software Development
Sub-industry
Agricultural workforce / harvest management software
Offices
2 jobs at PickTrace
Business model
Stage
Series B
Total raised
$48.2M
Latest round
Series B · Jan 2022
Jan 2022
Oct 2018
Aug 2015 · Y Combinator
Aug 2015
Leadership
Founder & Board Member
Founder & President
Chief Executive Officer
Board Member
Kalyn Wilke (Fetta)
Director of Customer Experience
Investors
Customer-obsessed, fast-moving, low-bureaucracy, collaborative, and cross-functional. Public materials describe a fully remote company with a strong emphasis on OKRs, ownership, and practical problem-solving.
Work style
Remote
Compensation
Public job postings show an example U.S. Senior Software Engineer range of $115,000-$140,000 annually and a Guadalajara range of $25,000-$45,000 semi-monthly, plus competitive salary, equity, and benefits.
Benefits
Pricing
Quote-based / demo-led SaaS; public pricing is not disclosed
Differentiators
Technology
Customers
Competitors
Estimated revenue
About $8M-$9M estimated ARR
Vegetable Growers News · Mar 2024
Covered the Intermex partnership and reiterated that PickTrace serves specialty-crop employers and workers with labor-management software.
Fruit Growers News · Mar 2024
Reported the remittance partnership and cited Joel Zemer as CEO, with PickTrace serving hundreds of employers and tens of thousands of employees.
GlobeNewswire / International Money Express · Mar 2024
Announced a partnership to let agricultural workers send money through the PickTrace app; the release also describes PickTrace as a leading workforce and harvest management solution for US specialty crop growers and farm labor contractors.
PRWeb / AgTech Breakthrough · Aug 2022
PickTrace won AgTech Breakthrough's 2022 Labor Management Solution of the Year award and said it had grown to more than 60 team members after its Series B.
TechCrunch · Jul 2015
Early coverage of PickTrace's launch out of beta; described the product as a hardware/software system tracking worker attendance, productivity, and crop yield for farms.