Photoroom

Power commerce photography with generative AI

photoroom.com

HQ: Paris, Île-de-France, France

51-200

Consumer

Company research

Public company, workplace, funding, and market signals

Updated Jul 29, 2026

Overview

Photoroom is a Paris-founded AI visual production platform for e-commerce and marketplaces. Its core product is an AI-powered photo editor / listing studio that removes backgrounds, generates product visuals, batch-edits catalogs, and powers web, mobile, and API workflows for sellers and enterprise teams.

Primary product

AI-powered photo editor and listing studio for product photography

Founded

2019

Headquarters

Paris, France

Team size

150-200 employees

Work style

Flexible

Industry

Technology, Information and Internet

Sub-industry

AI photo editing / visual AI for e-commerce

Offices

Paris, France

New York, NY, United States

Business model

freemium

subscription

usage-based API

enterprise contracts

Funding

Stage

Series B

Total raised

$63.3M

Latest round

Series B · Feb 2024

Latest amount

$43M

Series B

Feb 2024 · Balderton Capital, Aglaé Ventures

$43M

Series A

Nov 2022 · Balderton Capital

$19M

Seed

Dec 2020 · Adjacent

$1.2M

Accelerator / Incubator

Jan 2020 · Y Combinator

$125K

People & investors

Leadership

Matthieu Rouif

Co-founder & CEO

Eliot Andres

Co-founder

Michelle Belcic

VP Sales & Partnerships

Brett Welch

Vice President of Product Management

Olivier Lemarié

VP Growth

Clément Halloo

Head of Paid Acquisition

Ayden Zadeh

Head of Global Business Development & Partnerships

Marek Zaremba-Pike

Head of Backend

Investors

Work & culture

Photoroom emphasizes quality over quantity, candid feedback, fast shipping, individual ownership, and work-life blend. It hires internationally, supports remote or hybrid work across Europe, and still brings teams together regularly in Paris.

Work style

Flexible

Visa sponsorship

Limited

Compensation

Compensation appears market-aligned and equity-heavy, with role-based ranges seen publicly around €50k-60k OTE for sales, €70k-90k for growth roles, and €90k-120k for senior engineering roles, plus BSPCE/stock options. Remote Europe roles can include home-office or coworking support, and France-based relocations may get up to €10k support.

Benefits

30 days annual leave plus local public holidays

Competitive equity package with BSPCE / stock options

€1,000 annual learning and development budget

Private health insurance

Mental health support via MokaCare

Sports and cultural activities reimbursement

Home office grant or co-working stipend

Monthly Paris office gatherings / team retreats

Relocation support to France

Visa assistance for France-based roles

Flexible working hours

Extended parental leave

Product & market

Pricing

Freemium app with tiered subscriptions (Free, Pro, Max, Ultra) plus custom Enterprise/API pricing; API plans are usage-based with per-image pricing for some endpoints.

Differentiators

—Built specifically for e-commerce and marketplace product visuals
—Batch editing at catalog scale, including up to 250 images at once
—Proprietary models trained in-house for product fidelity
—Brand Kit rules for consistent backgrounds, padding, colors, logos, and formats
—API, web, and mobile workflow in one product
—Enterprise fidelity guarantee / pay-only-for-accepted-outputs
—Strong Shopify and metadata automation
—4K export quality across major tools
—No-vendor-lock-in connectors for PIM/DAM/cloud workflows

Technology

Python

Rust

Elixir

TypeScript

React

WebAssembly

WebGL

OpenGL

Kubernetes

Redis

Envoy

OpenSearch

AWS

Docker

SQL

Amplitude

Mixpanel

Datadog

Stripe

HubSpot

Customers

e-commerce sellers

small businesses

marketplaces

enterprise brands

DoorDash

Depop

Amazon

Klarna

Warner Bros

Netflix

Competitors

Lightricks

Aftershoot

Visual Supply Co

Adobe Express

Bazaart

Scale & contact

Estimated revenue

USD 10M-20M

Estimated monthly visits

19.9M

Traffic estimate as of May 2026

hello@photoroom.com +1 (415) 231-0720

Signals & risks

Acquisition

May 2025

Photoroom acquired GenerateBanners and integrated its technology into Photoroom’s Visual Ads Automation offering.

Source

Latest news

How Photoroom Is Fighting for AI Product Fidelity

Photoroom · Jul 2026

Explains Photoroom’s fidelity layer, PRX Pixel model work, automated fixer, and enterprise workflow focus; reinforces that product fidelity and model ownership are central strategic themes.

What's new in Photoroom: product recap for first half of 2026

Photoroom · Jul 2026

Photoroom recapped its first-half 2026 launches, including batch AI tools, 4K-quality upgrades, Shopify automation, AI Fashion Model, video generation, MCP for Claude, and API improvements for catalog-scale product visuals.

Photoroom Launches the First Contractual AI Visual Guarantee

Photoroom · Jun 2026

Photoroom introduced a contractual enterprise product-fidelity guarantee with credit-back and end-to-end tiers for AI visual production.

State of GenAI in Marketplaces 2026: Key insights from industry leaders

Photoroom · Apr 2026

Photoroom published a 2026 marketplace GenAI report and panel discussion with Mirakl, Depop, Balderton Capital, and Photoroom on how AI is changing marketplace operations and GMV.

How Mercari boosted seller confidence and drove millions more listings with Photoroom

Photoroom · Oct 2025

Mercari case study describing background blur adoption, millions of images processed, and listing lift goals tied to Photoroom’s tools.

Jobs and careers at Photoroom

17 jobs at Photoroom

Senior iOS Engineer

Remote

R&D

Paris; Paris, Paris, France

1w ago

Remote

Full-time