Acquisition
Jun 2017Petcube acquired PetBot, a Canadian startup behind a treat-dispensing pet camera, and brought founder Misko Dzamba onto the engineering team.
SourcePetcube is on the mission to improve lives of pets and pet owners…
Company research
Public company, workplace, funding, and market signals
Overview
Petcube is a San Francisco-headquartered connected-pet company that makes smart cameras, trackers, fountains, and subscription services to help pet parents monitor, interact with, and care for cats and dogs remotely.
Primary product
Smart pet cameras and the Petcube Care / Petcube App subscription service
Founded
2012
Headquarters
San Francisco, California, United States (555 De Haro St., Unit 280, San Francisco, CA 94107)
Team size
40-50
Work style
Flexible
Industry
Consumer Electronics
Sub-industry
Connected Pet / Pet Tech
Offices
San Francisco, California, United States
Kyiv, Ukraine
Shenzhen, China
Business model
hardware sales
subscription SaaS
direct-to-consumer ecommerce
retail distribution
Funding
Stage
Series A
Total raised
$14.2M
Latest round
Series A · Jul 2020
People & investors
Leadership
President & Co-Founder
Co-founder & CTO
Co-Founder & CMO
Head of Product
Head of Backend
Chief Architect
Head of Engineering
Work & culture
Silicon Valley-rooted startup culture with a global, multi-office team; flexible hours, performance-driven hiring, and a strong product/engineering focus. Public materials also emphasize a multicultural environment and office pets.
Work style
Flexible
Compensation
Public job posts advertise a great compensation package with company-wide benefits, health benefits, and paid vacation, but no salary bands were publicly posted in the sources reviewed.
Benefits
great compensation package with company-wide benefits
health benefits
remote work
24 days of paid vacation
flexible hours
new equipment (laptops, standing desks)
multicultural work environment
rapid professional development
pet-friendly office with office pets
Product & market
Pricing
One-time hardware sales plus optional recurring subscriptions (Petcube Care and Online Vet); products are also sold through retail partners and marketplaces.
Differentiators
- —pet-specific connected hardware and software
- —interactive cameras with two-way audio, laser play, and treat dispensing
- —optional cloud recording and smart alerts via subscription
- —24/7 online vet chat
- —AI-guided pet care and health management
- —broad retail distribution plus direct ecommerce
- —no-subscription hardware usage for live viewing
- —expanding from monitoring into hydration and broader pet-care services
Technology
Google Cloud Platform
Kubernetes
MySQL
Java
PHP
Symfony
Python
Playwright
pytest
Jira
Confluence
Postman
Figma
Mixpanel
Google Analytics
Salesforce
SendGrid
Mailchimp
Trustpilot
Zoom
Customers
pet parents / cat and dog owners
Amazon shoppers
Petco shoppers
Best Buy shoppers
Brookstone customers
Nordstrom shoppers
Competitors
Furbo
PetSafe
Petlibro
PetChatz
Whistle Labs
Google Nest / home cameras
Amazon home cameras
Scale & contact
Estimated revenue
$1M-$10M
Estimated monthly visits
128.8K
Traffic estimate as of May 2026
Signals & risks
Other
A later interview/article reports that 2018-2019 were difficult years with several reorganisations, layoffs, and funding setbacks, though the company says it became profitable after optimisation in 2020.
SourceOther
May 2026The Verge reported on security concerns around China-based Meari hardware; Petcube said it only uses Meari hardware, not the company's software, cloud services, or APIs.
SourceLatest news
The Verge · May 2026
Security-related coverage around Meari hardware drew attention to Petcube's supply-chain dependency; Petcube said it uses only the hardware, not Meari's software/cloud/APIs.
Petcube · Mar 2026
The company launched an updated app with personalized AI guidance, 24/7 certified vet chat, and centralized pet health management, with optional device integration.
Petcube · Sep 2025
Petcube announced a partnership to place Petcube Fountain in Meow Parlour, a New York City cat café and rescue.
Petcube · Jan 2025
Petcube introduced its first hydration product, a smart water fountain with UV-C light, filtration, and app integration.
Kyiv Independent · Jul 2024
Feature story covering Petcube's origin, growth, manufacturing considerations, and continued product expansion.
Jobs and careers at Petcube
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