Acquisition
Mar 2026Persana announced it was joining forces with Rox, and the Persana team and product were moving into Rox.
SourceSales Agents with 100+ data sources to close more deals
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Persana AI (Netla Inc., DBA Persana AI) was a San Francisco-based YC W23 GTM intelligence and sales prospecting platform that used autonomous AI agents, 100+ data sources, enrichment, sequencing, and CRM automation to help GTM teams find and engage prospects. In Mar–May 2026 it announced it was joining Rox and sunset the standalone product. Public evidence shows a flexible work environment, but no explicit remote/hybrid policy. I did not find an official public GitHub or X company account in the sources I checked.
Primary product
AI-powered GTM intelligence, prospecting, enrichment, and outbound automation platform
Founded
2023
Headquarters
San Francisco, United States
Team size
10-20
Work style
Flexible
Industry
Technology, Information and Internet
Sub-industry
AI-powered sales intelligence and GTM automation
Offices
San Francisco, California, United States
Livermore, California, United States
Business model
subscription SaaS
credit-based usage
monthly and annual billing
free trial
demo-led sales
Funding
People & investors
Work & culture
Fast-moving, customer-obsessed, and builder-heavy; the company emphasized speed, resilience, experimentation, and using agentic AI to automate GTM work. Careers copy stressed working at an inflection point with resources to do your best work.
Work style
Flexible
Compensation
Public job posts showed approximate pay ranges of $75K-$120K for Founding Growth/GTM, $100K-$250K for Machine Learning Engineer, and $120K-$220K for Full Stack Engineer.
Benefits
Competitive compensation
Flexible work environment
Product & market
Pricing
Credit-based subscription SaaS with monthly and annual billing; annual plans reportedly save 20%.
Differentiators
- —100+ data sources
- —autonomous AI agents
- —multi-agent architecture
- —native CRM integrations
- —real-time buying signals
- —AI Sequencer and outbound automation
- —semantic B2B search / PersanaVector
- —waterfall enrichment
- —industry-trained AI agents
- —voice AI
Technology
Python
TypeScript
JavaScript
React
MongoDB
PostgreSQL
Redis
AWS Lambda
Docker
Kubernetes
PyTorch
Hugging Face
Salesforce
HubSpot
SQL
NoSQL
Tailwind CSS
Customers
SMB GTM teams
enterprise GTM teams
sales teams
GTM professionals
founders
SDRs
RevOps teams
Competitors
Clay
Apollo
ZoomInfo
UserGems
Champify
LinkedIn Sales Navigator
Unify
Scale & contact
Estimated revenue
about $1M-$10M
Estimated monthly visits
25.7K
Traffic estimate as of Jun 2026
Signals & risks
Shutdown
May 2026The standalone Persana platform was scheduled to sunset, with remaining customer data permanently deleted after the export window.
SourceLatest news
Persana AI · Mar 2026
Persana announced it was joining forces with Rox; the company said the standalone platform would be sunset over the coming weeks and customers would migrate to Rox.
Persana AI · Nov 2025
Persana launched an enterprise GTM operating-system offering with industry-trained AI agents, voice AI, and tiered plans for startup, growth, and enterprise teams.
Persana AI · Jul 2025
Persana introduced a natural-language outbound workflow that generates lead lists, enriches contacts, writes outreach, and sets up outbound workflows.
Persana AI · Jan 2025
Persana announced AI SDR and voice-agent capabilities on Product Hunt, highlighting multi-channel engagement and 75+ data sources.
Business Standard · Oct 2024
Business Standard covered Persana’s $2.3M seed round, investor mix, and positioning in the sales intelligence market.
Jobs and careers at Persana AI
0 jobs at Persana AI
No open positions
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