ExchangeWire · Jul 2026
Permutive and Adform announced a partnership to let publishers activate first-party audiences across DSP and SSP environments with identity-flexible, privacy-conscious activation.
Company research
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Overview
Permutive is a London-founded, privacy-first data collaboration and activation platform for publishers, advertisers, agencies, and retail media teams. It combines DMP, clean room, and curation capabilities to activate first-party signals without moving data; public sources disagree slightly on funding totals, but the company states it has raised $105M.
Primary product
Agentic data collaboration and activation platform
Founded
2014
Headquarters
London, United Kingdom
Team size
120+ team members
Work style
Hybrid
Industry
Software Development
Sub-industry
Adtech / privacy-first audience data collaboration
Offices
2nd Floor, 8-10 Charterhouse Buildings, London EC1M 7AN, United Kingdom
10th Floor, 821 Broadway, New York, NY 10003, United States
Remote teams in Germany
Remote teams in France
Business model
B2B SaaS
Enterprise software
Contact-sales / custom enterprise contracts
Funding
People & investors
Leadership
CEO & Co-founder
CTO & Co-founder
Chief Financial Officer
Chief Marketing Officer
Scott Dolce
Vice President of Sales
Vice President of Products
Vice President, Customer Success
Vice President of People
Work & culture
Mission-driven and privacy-first, with language emphasizing curiosity, ambition, innovation, and collaboration. The company uses a flexible hybrid model, with London and New York teams meeting in person weekly and additional remote teams across Europe.
Work style
Hybrid
Compensation
Public careers copy says Permutive is open about levels, salaries, and career paths and runs an annual compensation/performance review. It does not publish universal salary bands on the main site.
Benefits
Unlimited paid time off
Minimum 25 days PTO plus public holidays
6 months fully paid parental leave for primary caregivers
3 months fully paid parental leave for secondary caregivers
Stock options
Private healthcare via Bupa
Mental health support via Spill
Flexible working hours
Clear levels, salaries, and career paths
Annual compensation and performance review
Choice of home or office workspace
Product & market
Pricing
Contact sales / custom quote
Differentiators
- —Zero data movement / in-cloud collaboration
- —On-device edge processing
- —100% addressability across environments
- —Unified clean room, curation, and DMP workflow
- —No-code activation and audience scaling
- —Privacy-by-design architecture
- —AI-driven workflows and modeling
- —Large premium-publisher network
Technology
Google Cloud Platform
Databricks
Snowflake
Redis
GraphQL
Terraform
Kubernetes
Docker
Scala
Haskell
Java
Python
Prometheus
Grafana
Google Cloud Pub/Sub
Prebid.js
GitHub Actions
SQL
Customers
News Corp
Hearst
Sky
Condé Nast
BBC
The Guardian
Business Insider
Axel Springer
Bauer Media
Les Echos-Le Parisien
Competitors
Lotame
Tealium
BlueConic
ID5
Zeotap
mParticle
LiveRamp
The Trade Desk
Acxiom
TapClicks
Scale & contact
Estimated revenue
£10M-£50M
Estimated monthly visits
3.3M
Traffic estimate as of Jun 2026
Latest news
Permutive · May 2026
Permutive added Eileen Kiernan, former global CEO of IPG Mediabrands, to its board to advise on its next phase with advertisers and agencies.
Permutive · Mar 2026
Permutive said it earned five G2 badges and twelve #1 rankings in the Spring 2026 report, including DMP Leader and Momentum Leader.
Permutive · Jan 2025
Permutive launched Optimization, an AI-driven product for publishers to analyze and improve campaign performance using audience targeting insights.
Permutive · Nov 2024
Permutive expanded its partnership with Index Exchange to build a marketplace on Index Marketplaces for privacy-safe first-party audience curation.
Jobs and careers at Permutive
4 jobs at Permutive
Financial Controller
On-site
Finance
New York, New York, United States
1mo ago
On-site
Full-time
Technical Services Manager
On-site
Customer Success
New York, New York, United States
2mo ago
On-site
Full-time
Senior Product Marketing Manager
On-site
Marketing
New York, New York, United States
4mo ago
On-site
Full-time
Staff Applied Scientist (Perm or Contract)
Remote
Engineering
London, England
6mo ago
Remote
Full-time