ExchangeWire · Jul 2026
Permutive and Adform announced a partnership to let publishers activate first-party audiences across DSP and SSP environments with identity-flexible, privacy-conscious activation.
Company research
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Overview
Permutive is a London-founded, privacy-first data collaboration and activation platform for publishers, advertisers, agencies, and retail media teams. It combines DMP, clean room, and curation capabilities to activate first-party signals without moving data; public sources disagree slightly on funding totals, but the company states it has raised $105M.
Primary product
Agentic data collaboration and activation platform
Founded
2014
Headquarters
London, United Kingdom
Team size
120+ team members
Work style
Hybrid
Industry
Software Development
Sub-industry
Adtech / privacy-first audience data collaboration
Open Positions
8 jobs at Permutive
Financial Controller
On-siteFinanceNew York, New York, United States1w ago
On-site