The Silicon Valley Post · Jun 2026
Pelago announced Sona, a voice-first AI mental health specialist, marking its first expansion beyond substance-use care and extending its outcomes-based model into behavioral health.
The world's first digital clinic for substance use management
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Pelago is a New York-based virtual clinic for substance use management, formerly Quit Genius, that sells employer- and health-plan-delivered care for tobacco, alcohol, opioid, cannabis, and stimulant use. Its model combines evidence-based digital care, live clinicians, medication-assisted treatment, and outcomes-based pricing; it has also begun extending its AI-led care model into broader behavioral health.
Primary product
Virtual clinic for substance use management
Founded
2017
Headquarters
New York, New York, United States
Team size
100-150
Work style
Flexible
Industry
Hospitals and Health Care
Sub-industry
Digital health / substance use disorder treatment
Offices
245 5th Ave, 18th Floor, New York, NY 10016, United States
42-46 Princelet St, London E1 5LP, United Kingdom
3513 Brighton Blvd, 4th Floor, Denver, Colorado, United States
Business model
B2B2C employer-sponsored benefit
Health plan and PBM partnerships
Outcomes-based / 100% fees-at-risk contracts
Utilization-based pricing aligned to value
Funding
Stage
Series C
Total raised
$151M
Latest round
Series C · Mar 2024
Latest amount
$58M
Mar 2024 · Atomico
Jan 2022
Jul 2021 · Atomico and Kinnevik
Mar 2020 · Octopus Ventures
May 2018
People & investors
Leadership
CEO & Co-founder
COO & Co-founder
President
Chief Financial Officer
Chief Scientific Officer
SVP, Operations
General Counsel
Medical Director
Founders
Co-founder
Work & culture
The careers page emphasizes urgency, progress over perfection, and being 'drivers, not passengers'; it also says leaders stay close to the work and that no mindset is too big and no job is too small.
Work style
Flexible
Compensation
No public salary bands were found; the careers materials emphasize flexibility, growth, and benefits rather than published compensation ranges.
Benefits
Health insurance
Dental insurance
Vision insurance
Flexible working / remote days
Flexible hours
Self-development stipend
Paid time off
Product & market
Pricing
Utilization-based pricing / outcomes-based fees-at-risk, positioned as value-aligned and performance-linked.
Differentiators
- —100% fees-at-risk / outcomes-based contracting
- —Virtual-first care available 24/7
- —Broad substance-use coverage across tobacco, alcohol, opioids, cannabis, and stimulants
- —Combines CBT, MAT, counseling, coaching, and digital tools
- —Integrates with health plans, PBMs, and wellness platforms
- —All-50-states coverage / nationwide reach
- —Peer-reviewed research and published ROI claims
- —In-house clinical team with physician, nurse, coach, and counselor support
- —Higher-acuity referrals to vetted inpatient partners
Technology
AWS
Amazon Bedrock
AWS Lambda
Amazon SNS
AWS AppSync
Amazon DynamoDB
Amazon RDS / MySQL
Python
TypeScript
GraphQL
React
React Native
Kotlin
Terraform
Amplitude
Mixpanel
Okta
Snowflake
dbt
Customers
Employers
Health plans
Pharmacy benefit managers
Wellness platforms
AT&T
American Eagle
GE Appliances
Philips
MetLife
Blue Cross Blue Shield plans
Cigna Evernorth
Lumen
Competitors
Workit Health
Bicycle Health
Ophelia
Eleanor Health
Ria Health
Monument
Teladoc Health
Amwell
Scale & contact
Estimated revenue
$10M-$20M
Estimated monthly visits
152.7K
Traffic estimate as of Jun 2026
Latest news
Useful Nexus · May 2026
Pelago expanded its higher-acuity referral pathway through a Centers of Excellence network to route members into vetted inpatient facilities.
Pelago · Mar 2026
Aon validated Pelago's claims data analysis, reporting $11,829 in annual medical savings per member and a 5:1 ROI.
Pelago / AWS · Mar 2026
Pelago described its AI-native care workflow using AWS ambient documentation and said the system reclaimed clinician time while supporting scalable care delivery.
Forbes · Mar 2024
Forbes covered Pelago's Series C financing and its employer-paid, fee-per-employee treatment model, with customers including large employers.
Jobs and careers at Pelago
15 jobs at Pelago
Sr. Manager, Events
On-site
Marketing
New York, NY; Manhattan, New York, United States
2d ago
On-site
Full-time
Lifecycle Marketing Manager
On-site
Growth
New York, NY; Manhattan, New York, United States
3w ago
On-site
Full-time
Addiction Medicine Physician- NJ/IMLC (Part Time, Remote)
Remote
Care
Remote; Anywhere
1mo ago
Remote
Full-time
Medical Director, Clinical AI
On-site
Care
New York, NY; Manhattan, New York, United States
1mo ago
On-site
Full-time
Care Specialist
Remote
Care
Remote; Anywhere
1mo ago
Remote
Full-time
Licensed Professional Counselor (Georgia- LPC)
On-site
Counselors
Georgia; Anywhere
1mo ago
On-site
Full-time
Licensed Alcohol and Drug Counselor (LADC) - Massachusetts
Remote
Counselors
Remote; Anywhere
1mo ago
Remote
Full-time
AI Product Engineer
On-site
Engineering
London
1mo ago
On-site
Full-time
Director, Business Operations
On-site
Operations
New York, NY
2mo ago
On-site
Full-time
Director, Product Marketing
On-site
Marketing
New York, NY
2mo ago
On-site
Full-time
Senior Client Success Manager
On-site
Client Strategy
NYC
2mo ago
On-site
Full-time
Engineering Manager
On-site
Engineering
New York, NY
3mo ago
On-site
Full-time
Product Engineer
On-site
Engineering
New York, NY
3mo ago
On-site
Full-time
Creative Director, Growth
On-site
Growth
New York, NY
4mo ago
On-site
Full-time
Don’t See the Right Role? Join Our Talent Community
On-site
Talent Pool
New York, NY
6mo ago
On-site
Full-time