Shutdown
Apr 2026PeakPath/Nudge Labs AB was placed into bankruptcy/liquidation on 29 Apr 2026; Breakit and CBInsights describe the company as bankrupt/out of business.
SourceSmartwatch powered coaching to improve teams sustainable performance
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
PeakPath (formerly NudgeLabs) was a Stockholm-based B2B performance-coaching startup that combined wearable biometric data, AI analytics, and 1:1 coaching/habit-building software for enterprise and consulting clients; it joined Y Combinator W22 and entered bankruptcy liquidation in April 2026.
Primary product
Enterprise performance coaching platform powered by wearable biometric data, AI analytics, and a habit-building app
Founded
2021
Headquarters
Stockholm, Sweden (Birger Jarlsgatan 57C / Norrsken House)
Team size
1-10
Work style
Remote
Industry
Professional Training and Coaching
Sub-industry
Corporate wellness / performance coaching / health-tech
Offices
Birger Jarlsgatan 57C, Norrsken House, Stockholm, Sweden
Stockholm, Sweden
Business model
B2B SaaS
Enterprise coaching services
Sales-led custom enterprise contracts
Funding
Stage
Out of business (formerly VC-backed)
Total raised
$3M
Latest round
Bankruptcy: Liquidation · Apr 2026
Jul 2023 · Y Combinator
Mar 2022 · Y Combinator
Jan 2022
Jun 2021
Jan 2021
Nascent Invest
People & investors
Leadership
CEO & Co-founder
Founders
Co-founder; former CTO/CPO; technical advisor
Co-founder; Chief Science Officer
Co-founder
Co-founder; former CCO
Work & culture
Small, informal, and team-oriented; emphasizes fun, learning sessions, offsites, compassion, diversity, and an open/accepting atmosphere.
Work style
Remote
Compensation
No salary range was public; the job page advertised a 20-hour/week part-time Performance Coach role with stock options after 6 months and a path to full-time if performance is successful.
Benefits
Fully remote role
Stock options after 6 months for coach role
Team offsites
Games and social sessions
Open and accepting culture
Compassion and diversity valued
Equal opportunities
Product & market
Pricing
Sales-led enterprise pricing / custom quote
Differentiators
- —Wearable biometric data + human coaching
- —AI-driven habit tracking and analytics
- —Personalized coach matching
- —Focus on sleep, stress, recovery, and resilience
- —Enterprise positioning for high-demand teams
- —5-step journey from self-assessment to progress reflection
- —Uses Oura ring / wearable feedback loops
- —Claims high client retention and Fortune 500 partnerships
Technology
Oura ring / wearable biometric integrations
AI analytics
Habit-building mobile app
Teamtailor
Auth0
Calendly
Datadog
Google
Heroku
Hasura
Mailgun
OpenAI
Recall.ai
Retool
Sendbird
Slack
Terra
Zendesk
AssemblyAI
Customers
Euclid
Howden
EQT Group
Fortune-500 enterprises
Professional services firms (including Big-3/Big-4 teams)
Private equity firms
Sales teams
Software engineering teams
R&D teams
Competitors
Lifted
getfittter
Terra
TaskHuman
BetterUp
CoachHub
Scale & contact
Estimated revenue
Roughly $0.7M in reported 2024 revenue (SEK 7M) to about $1.2M in third-party estimates
Estimated monthly visits
395
Traffic estimate as of Jun 2026
Signals & risks
Latest news
Breakit · May 2026
Breakit reported that Nudge Labs / PeakPath entered bankruptcy after its Y Combinator period.
Dagens PS · May 2026
Dagens PS summarized the bankruptcy, said four employees remained at filing, cited 2024 revenue of SEK 7 million and SEK 10 million loss, and noted about SEK 16 million raised across two main rounds.
CBInsights · Apr 2026
CBInsights listed PeakPath as bankrupt/admin on 2026-04-29, with about $3.04M raised over five funding events and investors including Y Combinator, Brighteye Ventures, Nascent Invest, Joachim Hedenius, and Annika Pärson.
Breakit · Jan 2026
Breakit reported that Magnus Liungman stepped away from PeakPath in early 2026 and that Max van Eijk would take over as CEO.
Jobs and careers at PeakPath
0 jobs at PeakPath
No open positions
Check back later for new openings