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Payflow

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Payflow

AI FP&A Agent for insights, reports, planning and forecasting.

payflow.ai
HQ: New York, NY, USA
1-10
B2B

Company research

Public company, workplace, funding, and market signals

Overview

Payflow.ai is the New York-based AI FP&A / strategic finance company behind Luca, a finance copilot that works in spreadsheets and connects ERP, CRM, HRIS, and other systems. Public sources conflict on the founding year and corporate history (YC/legal history point to 2019 and a MyToolbox Technologies d/b/a relationship, while LinkedIn shows 2024); Wilfried Eyi publicly left in Feb. 2026, so the current CEO is not clearly disclosed in public sources.

Primary product

Luca, an AI FP&A and strategic finance analyst/co-pilot

Founded

2019

Headquarters

169 Madison Avenue #2032, New York, NY 10016, United States

Team size

1-10 employees

Industry

Software Development

Sub-industry

AI FP&A / strategic finance software

Offices

169 Madison Avenue #2032, New York, NY 10016, United States
United States (distributed team)
Nigeria (distributed team)

Business model

B2B SaaS
tiered subscription
credit-based usage pricing
enterprise licensing

Funding

Stage

late-stage VC / generating revenue

Total raised

$93.9M

Latest round

Venture Round · Oct 2025

Latest amount

$2.3M

People & investors

Leadership

Jose Pons Vega

Founder / Co-founder

Austin Herold

Founding Lead-GTM

Bennett Bishop

Founding AI Engineer

Monty Dimkpa

Senior AI Engineer

Founders

Wilfried Eyi

Co-founder & CEO

Investors

6 Degrees Capital
Abac Nest
Bessemer Venture Partners
Cathay Innovation
Christian Winter
Clement Benoit
Conexo Ventures
Cusp Capital Partners
Entrepreneurs Fund
Force Over Mass Capital
Gaingels
GED Conexo Ventures
Harlem Capital
Kickstart Fund
Lanai Partners
Michael Benabou
Rebel Fund
Rocket Internet
Seaya Ventures
Thomson Reuters Ventures
Wayra
Wille Finance
Y Combinator

Work & culture

Public hiring signals emphasize high ownership, solving hard problems, shipping fast, and building directly with customers; company posts also suggest a hands-on, iterative product culture with frequent launches and customer feedback loops.

Compensation

Public job-posting signals are noisy, but one listing shows an AI Engineer at roughly $150k-$200k/year and stock options; another aggregator shows a much lower inconsistent figure, so compensation is best treated as only partially disclosed publicly.

Benefits

stock options

Product & market

Pricing

Tiered subscription pricing with seat and credit limits, plus enterprise plans; marketplace pricing signals start around $500/month for the Sage Intacct listing.

Differentiators

  • —Luca is a finance-specific AI agent rather than a generic chatbot
  • —Works in spreadsheet workflows and adjacent office formats like Excel, Google Sheets, Google Slides, and PowerPoint
  • —Connects finance teams to ERP, CRM, HRIS, accounting, bank, and ledger data
  • —Generates board-ready reporting, forecasting, and commentary with editable outputs
  • —Strong emphasis on finance-grade security and controlled data handling

Technology

LangGraph
Anthropic
Pinecone
NumPy
Scikit-learn
FastAPI
Python
PostgreSQL
Redis
Kafka
BigQuery
Docker
Kubernetes
DigitalOcean
LangSmith
Next.js
TypeScript
Tailwind
Google Sheets
Google Slides

Customers

Cofactr
mid-sized and fast-growing companies
finance teams at $5M-$150M ARR

Competitors

Datarails
Cube
Abacum
Mosaic / Bob Finance
LiveFlow
Aleph
Pigment
Anaplan
Workday Adaptive Planning

Scale & contact

admin@payflow.ai+1-646-417-8133

Signals & risks

Other
Feb 2026

Wilfried Eyi posted that Payflow/Toolbox was being turned over to a new chapter, and his public profile later showed him in a different role, indicating a major leadership transition at the company.

Source

Latest news

We're bringing Luca to Google Sheets and Google Slides and decided to launch it on Product Hunt

Wilfried Eyi on LinkedIn · Feb 2026

Launch update announcing Luca for Google Sheets and Google Slides, with Product Hunt distribution and a note that Excel had become the most common interaction medium for the agent.

Payflow AI - Google Workspace Marketplace

Google Workspace Marketplace · Jan 2026

Marketplace listing update for the Google Sheets add-on powered by Luca, confirming spreadsheet-native workflows and real-time finance-data access.

How Cofactr accelerates revenue action and executive decision-making with Payflow

Payflow blog · Jan 2026

Customer case study showing Cofactr using Payflow for real-time finance Q&A, faster executive decisions, and embedded spreadsheet workflows.

100+ integrations. Zero regrets. Thanks Merge for the time savings!

Payflow on LinkedIn · Jan 2026

Company post about adding 100+ cross-category integrations via Merge so Luca can reach ERP, CRM, HRIS, and file-storage data faster.

Luca by Payflow, now directly in Excel

Bennett Bishop on LinkedIn · Jan 2026

Product update announcing Luca as an approved Microsoft Excel add-in that can pull live finance data and generate analyses inside spreadsheets.

BlogBook a demoGoogle Workspace add-onHomepageLinkedIn company pageMicrosoft Excel add-inPricingPrivacy policySign upX / Twitter
SourcesOfficial websitePricingBlogPrivacy policyTerms & conditionsLinkedIn company pageY Combinator profileGoogle Workspace MarketplaceMicrosoft MarketplaceSage Intacct Marketplace

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