Layoff
Jun 2022June 2022 layoffs and a widely shared 'pamit' post sparked shutdown rumors; CEO Syarif Rousyan Fikri later clarified the company was not closing and that the message referred to the end of the 2021-2022 school year.
SourceCollege entrance test preparation App for students in Indonesia
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Pahamify is an Indonesian edtech company founded in 2018 that provides app-based K-12 and UTBK/SNBT test preparation, combining animated video lessons, practice questions, live classes, and adaptive learning features for students in Indonesia.
Primary product
Online learning and exam-prep app for Indonesian students (UTBK/SNBT, SMP, SMA)
Founded
2018
Headquarters
Jl. Papandayan No. 10, Kel. Babakan, Kec. Bogor Tengah, Kota Bogor, West Java 16128, Indonesia
Team size
40-50
Work style
Remote
Industry
E-Learning Providers
Sub-industry
EdTech / online test preparation
Offices
Jl. Papandayan No. 10, Kel. Babakan, Kec. Bogor Tengah, Kota Bogor, West Java 16128, Indonesia
Business model
subscription
direct-to-consumer packages
freemium/promotional access
Funding
Stage
Series A
Total raised
$150K
Latest round
Series A · Nov 2020
Nov 2020 · Shunwei Capital
Mar 2020 · Y Combinator
Dec 2018 · Google for Startups Accelerator: Indonesia
People & investors
Leadership
Chief Executive Officer
Co-founder, Chief Technology Officer
Founders
Co-founder
Work & culture
Public employer-branding emphasizes purpose-driven work, empathy and respect, curiosity, agility, honesty, responsibility, and a fun but high-impact startup culture.
Work style
Remote
Compensation
No public salary bands were found. Public job posts emphasize flexible hours, remote work, and meaningful impact rather than pay details.
Benefits
Flexible working hours
Remote work
Social events
Meaningful impact on education
Supportive team environment
Product & market
Pricing
Package/subscription pricing; public product pages indicate plans starting around IDR 25,000 with frequent promotions.
Differentiators
- —Animated and story-driven learning content
- —Gamified/fun learning approach
- —Live Class tutoring and mentoring
- —PEGASUS adaptive learning and progress tracking
- —Affordable entry pricing and promos
Technology
Python
Kubernetes
Node.js
PostgreSQL
Docker
React Native
React JS
GraphQL
REST APIs
Java
JavaScript
HTML
CSS
MySQL
Google Analytics
Google Ads
Facebook Ads
MoEngage
CleverTap
Braze
Customers
Students in Indonesia
SMP and SMA students
UTBK/SNBT and college-entrance prep students
Competitors
Ruangguru
Zenius
Quipper
Brainly
SpeedLabs
Scale & contact
Estimated revenue
$10M-$20M
Estimated monthly visits
211.4K
Traffic estimate as of Apr 2025
Signals & risks
Latest news
Suara 'Aisyiyah · Jan 2023
Interview with co-founder Syarif Rousyan Fikri about Pahamify’s mission, his background, and the growth mindset behind the company.
Bernas · Jul 2022
Pahamify expanded its product line to SMP students, adding animated lessons, concept deep-dives, practice questions, and study materials.
CNBC Indonesia · Jun 2022
CEO Syarif Rousyan Fikri clarified that Pahamify was not shutting down after the company’s 'pamit' post sparked rumors and acknowledged layoffs tied to startup conditions.
Kompas TV · Jun 2022
Kompas reported Pahamify’s clarification that 'pamit' was a farewell to the school year, not a shutdown, and that the business would continue serving SMP, SMA, and university-prep students.
Katadata · Jun 2022
Katadata covered the layoffs and the public reaction to Pahamify’s farewell post, which triggered shutdown speculation.
Jobs and careers at Pahamify
0 jobs at Pahamify
No open positions
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