Acquisition
May 2014Acquired Whoosh Traffic.
SourceOwnLocal automates marketing for over 129,000 SMBs through 3,300…
Company research
Public company, workplace, funding, and market signals
Overview
OwnLocal is a privately held Austin-based software company that provides an automated digital ad platform for local media companies, converting traditional print ads into online marketing campaigns for newspapers, radio stations, and broadcasters.
Primary product
Automated digital ad platform for local media (including Print-to-Digital, SEO/SEM, display, microsites, and ad automation tools)
Founded
2010
Headquarters
Austin, Texas, United States
Team size
1-10
Industry
Technology, Information and Internet
Sub-industry
AdTech / digital advertising platform for local media
Offices
Austin, Texas, United States
United States
United Kingdom
Colombia
India
Business model
SaaS licensing
B2B software subscriptions
direct sales
reseller/channel sales
white-labeled platform for media partners
Funding
Stage
private; revenue-generating / post-seed / debt and secondary transactions
Total raised
$3.6M
Latest round
Loan · Apr 2020
Latest amount
$250K
People & investors
Leadership
CEO / Founder
Co-founder
Chief Revenue Officer
CEO (per LinkedIn snippet)
Work & culture
Public evidence is limited; available signals emphasize a small distributed team, support-oriented operations, and a product focus on helping local media companies grow revenue. No public benefits page or detailed culture statement was found.
Compensation
No public compensation bands or benefits details were found in the available evidence.
Product & market
Pricing
Not publicly specified; terms indicate SaaS licensing sold direct or via resellers, with platform usage fees and related services likely customized by customer.
Differentiators
- —automates conversion of print ads into digital campaigns
- —white-labeled partner model for local media companies
- —integrates with existing sales processes
- —supports SEO, SEM, display, microsites, and performance tracking
- —focuses on the long tail of local advertisers for publishers
Technology
Fastly
Google Cloud DNS
Mailchimp
RequireJS
React
Modernizr
GitHub Pages
Adobe Fonts
Python
Zendesk
Zapier
Varnish
Wistia
Freshdesk
Close.io
Customers
local media companies
newspapers
radio stations
broadcast television stations
small businesses via local media partners
publishers
Competitors
Taboola
SVG Media
Supersonic
EX.CO
Scoop.it
Scale & contact
Estimated revenue
$1M-$10M
Estimated monthly visits
3K
Traffic estimate as of Jul 2026
Signals & risks
Acquisition
Mar 2015Acquired Sidengo.
SourceAcquisition
Dec 2016Acquired Print2Web.
SourceAcquisition
Jun 2017Acquired Wanderful Media.
SourceOther
Apr 2020Received a loan funding round (PPP-related according to CB Insights), indicating financing support during 2020 rather than an operational distress signal.
SourceLatest news
LinkedIn · Jul 2026
States that Armbrust launched OwnLocal in 2010 and later bought out investors, with the company helping local newspapers transition to digital.
America's Newspapers · Mar 2026
Highlights OwnLocal’s sponsorship at the 2026 Mega-Conference and summarizes its print-to-digital and targeted-campaign offerings.
America's Newspapers · Feb 2026
Notes OwnLocal as a strategic technology partner for more than 4,000 publishers globally and describes Origami as its flagship advertising platform.
Austin American-Statesman · Sep 2016
Covers OwnLocal’s acquisition of Sidengo and notes earlier acquisitions and prior funding from investors including Y Combinator and Digital First Ventures.
NBC News · Feb 2012
Describes OwnLocal’s product and quotes CEO Lloyd Armbrust on helping publishers monetize print ads online.
Jobs and careers at OwnLocal
0 jobs at OwnLocal
No open positions
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