Oura

Company research

Public company, workplace, funding, and market signals

Updated Aug 5, 2026

Overview

Oura is a Finnish-founded global health-technology company focused on proactive, personalized health. Its ecosystem combines a discreet smart ring, mobile app, health analytics, and membership services to help users understand sleep, activity, readiness, stress, recovery, and other physiological signals.

Primary product

Oura Ring and Oura App: a titanium smart ring with optical and temperature sensors plus software that provides continuous sleep, activity, readiness, stress, recovery, and health insights.

Founded

2013

Headquarters

San Francisco, California, United States (with Finland remaining the engineering, product, innovation, and heritage hub).

Team size

700+ (official careers page); third-party workforce estimates range roughly 1,100–1,400 in 2026 and should be treated cautiously.

Work style

Hybrid

Industry

Wellness and Fitness Services / Health Technology

Sub-industry

Consumer wearable technology, sleep technology, digital health, preventive health

Offices

San Francisco, California, United States

San Diego / Rancho Bernardo, California, United States

Helsinki, Finland

Oulu, Finland

Business model

Direct-to-consumer smart-ring hardware sales

Recurring Oura Membership subscription

Business-to-business and employer wellness offerings

Healthcare and strategic partnerships

Data-enabled health services and integrations

Funding

Stage

Late-stage private company; reported Series E and possible 2026 follow-on financing

Total raised

$1.5B

Latest round

Series E · Oct 2025

Latest amount

$900M

Series E follow-on

Jul 2026 · Eli Lilly and Company

Series E

Oct 2025 · Fidelity Management & Research Company

$900M

Series D

Dec 2024 · Fidelity Investments

$200M

Strategic investment

Nov 2024 · Dexcom

$75M

Series C

May 2021 · The Chernin Group

$100M

Series B

Mar 2020

$28M

Series A

Apr 2018

$6M

Seed

Nov 2015

$2.3M

People & investors

Leadership

Tom Hale

Chief Executive Officer

Michael Chapp

Chief Operating Officer

Judy Gilbert

Chief People Officer

Sean Brecker

Chief Financial Officer

Holly Shelton

Chief Product Officer

Doug Sweeny

Chief Marketing Officer

Dorothy Kilroy

Chief Commercial Officer

Ricky Bloomfield, MD

Chief Medical Officer

Sheetal Shah

Chief Supply Chain Officer

Adi Shammout

Chief Information Security Officer

Avonte Campinha-Bacote

Chief Legal Officer

Kate Brinks

Chief Corporate Affairs Officer

Shyamal Patel

SVP, Science

Lauri Vuornos

SVP, Software Engineering

Tommi Heinonen

SVP, Hardware

Founders

Kari Kivelä

Co-founder

Markku Koskela

Co-founder

Petteri Lahtela

Co-founder

Virpi Tuomivaara

Co-founder (reported by some databases)

Investors

Atreides Management

Dexcom

Eli Lilly and Company

Elysian Park Ventures

Fidelity Management & Research Company

Whale Rock Capital Management

Work & culture

Mission-driven, health-focused, collaborative, and multidisciplinary. Engineering materials describe autonomous cross-functional squads, ownership from concept through maintenance, transparency, freedom, and a geographically distributed US/EU organization. Oura emphasizes human-first design, scientific rigor, and improving quality of life.

Work style

Hybrid

Compensation

Public US job postings describe market-based, location-tiered compensation and equity. Example senior Android engineering ranges were approximately $147,000–$203,000 base depending on location; third-party salary estimates are not authoritative.

Benefits

Oura Ring for employees

Employee discounts for friends and family

Health, dental, and vision insurance

Mental-health resources

Competitive salary and equity

20 days paid time off

13 paid holidays

8 flexible wellness days

Paid sick leave

Parental leave

Product & market

Pricing

Hardware purchase plus Oura Membership: Ring 5 reported at $399 starting price, with premium finishes costing more; membership approximately $6/month or $70/year for full insights and features.

Differentiators

—Discreet jewelry-like ring form factor
—Strong sleep, recovery, readiness, and stress orientation
—Longitudinal personal baseline and continuous physiological insights
—Integrated hardware, app, analytics, and membership ecosystem
—Scientific and clinical positioning
—Large installed base and reported leadership in smart rings
—Patented sensing technology and expanding health partnerships

Technology

AWS

Amazon EKS

Kubernetes

Bluetooth Low Energy

GraphQL

Redis

SQL

Python

PyTorch

MLflow

MLOps

JavaScript

CircleCI

AWS CloudFront

AWS Route 53

GitHub

Amplitude

Salesforce

Workday

Braze

Customers

Consumers and Oura Members in more than 150 countries

Employers and workforce wellness programs

Healthcare organizations and clinicians

Professional and collegiate sports organizations

U.S. Soccer

Dexcom partnership ecosystem

Competitors

Samsung Galaxy Ring

Ultrahuman Ring

RingConn

Apple Watch

Whoop

Garmin

Fitbit

Masimo

Scale & contact

Estimated revenue

Approximately $500M–$1B annually: Oura reported more than $500M revenue in 2024 and expected approximately $1B in 2025; 2026 forecasts cited by press are not audited.

Estimated monthly visits

1.9M

Traffic estimate as of Jul 2026

Signals & risks

Acquisition

Mar 2026

Oura acquired Helsinki-based gesture-recognition startup Doublepoint; financial terms were undisclosed.

Source

Other

Feb 2026

Oura announced a planned legal redomiciliation from Finland to the United States for corporate and tax simplicity while stating that Finland would remain a core operating and engineering hub.

Source

Other

Jan 2026

Bloomberg reported that Oura was considering a tender offer for existing investors at roughly a 25% discount to its $11 billion 2025 financing valuation; the report was based on people familiar with the matter.

Source

Latest news

Inside the Ring: Building Oura Ring 5

Oura · May 2026

Oura described Ring 5's smaller 40%-reduced volume, sensing architecture, titanium construction, durability, and power-efficiency improvements.

Oura acquires Doublepoint, a startup that specializes in gesture recognition technology

TechCrunch · Mar 2026

Oura acquired Doublepoint to add gesture-recognition capabilities and strengthen its Finland-based technology team; terms were undisclosed.

Oura announces planned U.S. redomiciliation

Oura · Feb 2026

Oura said it would create a U.S. parent company while retaining Finland as a central engineering, product, innovation, and operations hub.

Smart Ring Maker Oura Said to Plan Tender Offer at 25% Discount

Bloomberg · Jan 2026

Bloomberg reported a possible tender offer for existing investors at a discount to the latest financing valuation.

Smart ring maker Oura raises $900M from Fidelity

TechCrunch · Oct 2025

Oura announced a $900M Series E led by Fidelity, with ICONIQ, Whale Rock, and Atreides participating, at an approximately $11B valuation.

Careers Engineering and company blog GitHub organization Homepage Leadership LinkedIn company Oura for Business Oura Membership and pricing Team/about X / Twitter

SourcesOura careers Oura leadership Oura legal-home announcement TechCrunch: $900M financing CNBC: valuation and revenue TechCrunch: Doublepoint acquisition Oura engineering/cloud blog Oura benefits/job posting Traffic and technology estimate

Jobs and careers at Oura

93 jobs at Oura

Program Manager, Data Transformation

On-site

Data Engineering & Analytics

Hybrid - San Francisco, California; San Francisco, CA, United States

Today

On-site

Full-time