Front Office Sports · Jul 2026
Front Office Sports interviewed Jacob Fortinsky about Novig's competitive position, regulatory path, and focus on trust, sports trading, and a 21-plus age gate.
Company research
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Overview
Novig is a New York-based sports prediction market and trading app that lets users trade peer-to-peer instead of betting against a sportsbook house; it started with a sweepstakes model and is moving toward a federally regulated exchange structure.
Primary product
Commission-free peer-to-peer sports prediction/trading app
Founded
2021
Headquarters
New York, New York, United States
Team size
55
Work style
Hybrid
Industry
Spectator Sports
Sub-industry
Sports prediction markets
Offices
New York City, New York, United States
Wilmington, Delaware, United States
Business model
peer-to-peer sports trading exchange
commission-free sports prediction market
sweepstakes/free-to-play wagering layer
Funding
People & investors
Leadership
Co-Founder & CEO
Co-Founder & CTO
Chief Regulatory and Legal Affairs Officer
SVP, Growth
Investors
Alan Rutledge
Arash Ferdowsi
Archon Capital
Austen Allred
Bayhouse Capital
CapitalX
Edge Equity
Forerunner
Gaingels
Innospark Ventures
Joe Montana
Lux Capital
Makers Fund
Multicoin Capital
NFX
Palm Drive Capital
Pantera Capital
Paul Graham
Perceptive Ventures
Ravi Sheth
Rebel Fund
Soma Capital
TRAC
True Culture Fund
Y Combinator
Work & culture
Fast-moving NYC startup that emphasizes fans first, truth over ego, and long-term thinking while keeping a strong in-person collaboration culture; remote opportunities are available for select roles.
Work style
Hybrid
Compensation
Some engineering roles are benchmarked at top-tier tech companies and have advertised base salaries around $225K-$270K plus meaningful equity.
Benefits
Meaningful equity
100% health premiums covered
99% dental & vision covered
401(k) with 4% company match
HSA with $1,080 annual company contribution
$27/day lunch stipend when working from the NYC office
$35/day dinner stipend when working from the NYC office after 6:30pm
Product & market
Pricing
Commission-free peer-to-peer trading; sweepstakes/free-to-play with Novig Coins and redeemable Novig Cash.
Differentiators
- —Users trade against other people rather than the house
- —No house edge, hidden fees, or account limits
- —Users can set their own odds or take the best available line
- —Transparent real-time order book and market liquidity
- —Sports-only focus
- —Claims users are more likely to win than on traditional sportsbooks
Technology
graphql
sql
react native
react
typescript
python
postgresql
redis
terraform
kubernetes
docker
dbt
looker
tableau
hubspot
intercom
braze
netsuite
quickbooks
salesforce
Customers
sports traders
sports bettors
sports fans
high-frequency bettors
heavy hitters
Competitors
Kalshi
Polymarket
DraftKings
FanDuel
ProphetX
Betr
Robinhood
Crypto.com
Fanatics
traditional sportsbooks
Scale & contact
Estimated revenue
$1M-$5M
Estimated monthly visits
101.1K
Traffic estimate as of Jul 2026
Latest news
PRNewswire · Jun 2026
Novig announced Elie Mishory joined as chief regulatory and legal affairs officer after the company's CFTC DCM approval.
CNBC · Jun 2026
CNBC reported that the CFTC approved Novig's designated contract market application, positioning the company to compete nationally in sports prediction markets.
Novig blog · Apr 2026
Novig announced a partnership with LIV Golf that put Novig branding on seven LIV players during the first 2026 major championship window and added golf-specific markets and a Novig Cash contest.
PRNewswire · Feb 2026
Novig announced a $75M Series B led by Pantera Capital, bringing total capital raised to more than $105M and valuing the company at $500M.
Jobs and careers at Novig
11 jobs at Novig
Lead Brand Designer
On-site
Design
New York; United States
1w ago
On-site
Full-time
Chief Fan Officer
On-site
Marketing
Remote; United States
2w ago
On-site
Contract
Regulatory Chief of Staff
On-site
Regulatory & Compliance
New York; United States
1mo ago
On-site
Full-time
Software Engineer
On-site
Tech
New York; United States
1mo ago
On-site
Full-time
Head of Social
On-site
Growth
New York; United States
1mo ago
On-site
Full-time
Finance Operations Associate
On-site
Operations
New York
1mo ago
On-site
Full-time
Developer Relations Engineer
On-site
Operations
New York
1mo ago
On-site
Full-time
Performance Marketing Manager, Display & CTV
On-site
Marketing
New York
1mo ago
On-site
Full-time
Customer Experience Specialist (Seasonal)
Remote
Operations
New York
1mo ago
Remote
Full-time
Market Operations Specialist
On-site
Markets
New York, New York
3mo ago
On-site
Full-time
Fraud Specialist
On-site
Operations
New York, New York
4mo ago
On-site
Full-time