Front Office Sports · Jul 2026
Front Office Sports interviewed Jacob Fortinsky about Novig's competitive position, regulatory path, and focus on trust, sports trading, and a 21-plus age gate.
Company research
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Overview
Novig is a New York-based sports prediction market and trading app that lets users trade peer-to-peer instead of betting against a sportsbook house; it started with a sweepstakes model and is moving toward a federally regulated exchange structure.
Primary product
Commission-free peer-to-peer sports prediction/trading app
Founded
2021
Headquarters
New York, New York, United States
Team size
55
Work style
Hybrid
Industry
Spectator Sports
Sub-industry
Sports prediction markets
Offices