New Incentives · May 2026
Explains the organization’s monitoring system, including 26,000+ household surveys in 2025 across 13 states and the role of coverage monitoring in validating impact at scale.
Cash transfers that save lives.
Company research
Public company, workplace, funding, and market signals
Updated Aug 16, 2026
Overview
New Incentives is a GiveWell top charity and nonprofit that uses small cash incentives to encourage caregivers in northern Nigeria to vaccinate their infants and improve child survival.
Primary product
Cash incentive program for childhood vaccination in northern Nigeria
Founded
2011
Headquarters
Covina, California, United States
Team size
201-500
Industry
Non-profit Organizations
Sub-industry
Public health / global health / vaccination incentives
Offices
Walnut, California, United States
San Francisco, California, United States
Business model
donations
grants
Funding
Stage
nonprofit grant-funded
Total raised
$8.6M
Series A
Dec 2017
Seed Round
Sep 2016
Venture Round
Aug 2016
Grant
Nov 2014
People & investors
Leadership
Svetha Janumpalli
Founder and CEO
Pratyush Agarwal
Co-Founder & COO
Patrick Stadler
Co-Founder
Nura Muhammad
Field Director
Mubarak Bawa SRMP.
Director of Operations
Ahmed Musa
Owner
Work & culture
Mission-driven, evidence-based, highly data-driven, and operationally rigorous; the organization emphasizes monitoring, verification, and cost-effectiveness.
Compensation
No public compensation policy or salary bands were found in the reviewed sources.
Product & market
Pricing
Free to beneficiaries; funded by donations and grants.
Differentiators
- —Evidence-based incentive design for vaccination uptake
- —Large-scale monitoring and verification system
- —GiveWell top charity status
- —Focus on northern Nigeria, a high-need and low-vaccination region
- —Uses cash incentives totaling approximately US$11 per child plus complementary child-health interventions
Technology
Breezy HR
LinkedIn
secure mobile apps for field verification
GPS-enabled survey tooling
electronic data collection
encrypted cloud/server storage
Customers
Caregivers of infants in northern Nigeria
Government clinics and state health stakeholders
Competitors
other global health NGOs focused on immunization uptake
cash-transfer / incentive-based health interventions
direct vaccination outreach programs
Scale & contact
Estimated revenue
~$1M-$5M annually (reported annual revenue: $2.29M)
Estimated monthly visits
6.1K
Traffic estimate as of Jun 2026
Latest news
New Incentives · Feb 2026
Shows how the program engages fathers as decision-makers in immunization uptake, cites survey evidence on permission barriers, and describes awareness sessions that support vaccination demand.
New Incentives · Dec 2025
Profiles a community mobilizer and explains how local mobilizers help identify zero-dose children, verify vaccination records, and bring families back to clinics for immunization visits.
New Incentives · Jul 2025
Shares operational lessons from piloting ORS distribution and refinements to caregiver education, packaging, and dosage guidance.
GiveWell · Jun 2025
GiveWell recommended a $19.1M grant to extend support through March 2028 across nine states in northern Nigeria and described the program as highly cost-effective and still expanding.
Jobs and careers at New Incentives
1 job at New Incentives
Performance Marketing Manager (UK & Ireland)
On-site
Performance Marketing
Dublin
2y ago
On-site
Full-time