Other
Nov 2024Series D financing was reported as a substantial down round versus the 2022 Series C unicorn valuation; reported share pricing was materially below the prior round.
SourceCompany research
Public company, workplace, funding, and market signals
Updated Aug 5, 2026
Overview
Neo Financial is a Canadian fintech founded by the creators of SkipTheDishes. It provides app-based spending, saving, credit, investing, mortgages and rewards products intended to compete with conventional banks, without branches. Neo says more than 1.3 million Canadians use its products.
Primary product
A consumer digital-finance platform combining rewards credit cards, chequing and high-interest savings accounts, mortgages and investment products.
Founded
2019
Headquarters
Calgary, Alberta, Canada
Team size
700–900 (third-party estimates; company does not publish a definitive current count)
Work style
Flexible
Industry
Financial services / financial technology
Sub-industry
Digital banking, consumer lending, payments and rewards
Offices
Calgary, Alberta, Canada
Winnipeg, Manitoba, Canada
Toronto, Ontario, Canada
Business model
Interchange and card-related revenue
Interest income and lending revenue
Mortgage origination/lending economics
Investment-management fees
Merchant-partner and rewards ecosystem economics
Funding
Stage
Late-stage private company; Series D and subsequent institutional equity financing
Latest round
Equity financing · Jan 2026
Jan 2026 · AIMCo, Northleaf Capital Partners, Sandstone Asset Management, Plaza Ventures and Caldwell Growth Opportunities Fund
Nov 2024 · Tencent (reported by The Globe and Mail; not named in Neo’s release)
May 2022 · Valar Ventures
Nov 2021 · Manitoba Government
Sep 2021 · Valar Ventures
Dec 2020 · Valar Ventures (equity); ATB Financial (debt)
People & investors
Leadership
Co-founder & CEO
Co-founder, President & Head of Operations
Jeff Adamson
Co-founder & Chief Commercial Officer
Co-founder & CTO
Investors
Afore Capital
AIMCo
Altos Ventures
ATB Financial
Blank Ventures
Breyer Capital
Caldwell Growth Opportunities Fund
David Baszucki
District Ventures Capital
FJ Labs
Gaingels
Golden Ventures
Greenoaks
Inovia Capital
Knollwood Investment Advisory
Maple VC
Mike Wessinger
Northleaf Capital Partners
Plaza Ventures
Sandstone Asset Management
Stewart Butterfield
Tencent
Thomvest Ventures
Tobi Lütke
Tribe Capital
Valar Ventures
Work & culture
In-office-first, ownership-oriented and fast-paced, with small product-focused engineering squads, end-to-end ownership and explicit emphasis on customer impact, speed, mastery and challenging the status quo. Eligible roles may use a work-from-anywhere program.
Work style
Flexible
Compensation
Public signals include stock options, short-term incentives for eligible roles, and product discounts. Specific salary bands and a general visa-sponsorship policy were not established from the available evidence.
Benefits
Equity incentive / stock options for full-time employees
21 days paid time off
Comprehensive health benefits from day one
Health and wellness spending accounts
Short-term incentives for eligible roles
Maternity and paternity leave salary top-up with benefits for up to 12 weeks
Employee Assistance Program
Corporate MacBook or Chromebook
Employee discounts on Neo products
Community discounts and quarterly company events
Product & market
Pricing
Consumer products are primarily free or no-monthly-fee for everyday accounts, with product-specific rates and terms; credit-card pricing varies by card, including no-fee cards and premium cards with annual fees. Merchant/partner economics and lending/investment fees also apply where relevant.
Differentiators
- —Integrated spending, saving, credit, investing and mortgage offering
- —Cashback and rewards network linked to thousands of merchants
- —No-branch, app-first experience
- —Credit-building and secured-card options
- —CDIC-protected deposits through partner institutions
- —Real-time alerts and security-focused digital infrastructure
- —Prairie-founded technology company with a Canadian-market focus
Technology
AWS
TypeScript
Node.js
GraphQL
MongoDB
React
React Native
Kubernetes
Docker
Terraform
GitHub Enterprise
Datadog
Sentry
Snowflake
Python
Customers
More than 1.3 million Canadians / over 1 million customers
Consumers seeking rewards credit cards and credit-building tools
Everyday banking and savings customers
Mortgage borrowers
Investment customers
More than 10,000 merchant and partner businesses
Competitors
Wealthsimple
EQ Bank
KOHO
Tangerine
Simplii Financial
Rogers Bank
Traditional Canadian banks
Scale & contact
Estimated revenue
Approximately US$10M–US$20M in third-party company-profile estimates; a separate 2025 analyst estimate placed 2024 annualized revenue at approximately US$115M. Treat as low-confidence and not company-reported.
Signals & risks
Layoff
Mar 2025Neo closed its Winnipeg engineering department, laid off 12 employees and consolidated engineering in Calgary; it said roughly six cybersecurity and customer-operations positions would be added in Winnipeg.
SourceOther
Nov 2024The Globe and Mail reported Tencent as the previously undisclosed major backer in the 2024 financing, creating public scrutiny around valuation and foreign investment; Neo described the investment as passive and without customer-data access.
SourceLatest news
Canada Newswire · Jun 2026
Neo announced four new cards across its World Mastercard and World Elite lines, expanding rewards categories and card choice.
BetaKit · Feb 2026
Neo raised a largely Canadian-backed equity round and announced a securitization program intended to expand lending capacity.
The Logic · Feb 2026
The Logic reported the new round exceeded the valuation of the 2024 Series D and involved more than 100 Canadian investors.
Winnipeg Free Press · Mar 2025
Neo closed its Winnipeg engineering department and moved engineering operations to Calgary.
Reuters · Nov 2024
Reuters covered the CAD $360M Series D, consisting of equity and debt, and named several participating investors.
Jobs and careers at Neo Financial
82 jobs at Neo Financial
Data Science - Future Opportunities
On-site
Data Science
Calgary, AB; Calgary, Alberta, Canada
2d ago
On-site
Full-time
Sales Representative - Woodside Square Mall (Cantonese and Mandarin Speaking)
On-site
Sales
Toronto, ON; Toronto, Ontario, Canada
3d ago
On-site
Contract
Sales Team Lead- Edmonton
On-site
Sales
Edmonton, AB; Edmonton, Alberta, Canada
3d ago
On-site
Full-time
Sales Representative - Conestoga Mall
On-site
Sales
Waterloo, ON; Waterloo, Ontario, Canada
4d ago
On-site
Contract
Sales Representative - Halifax Shopping Centre
On-site
Sales
Halifax, NS; Halifax, Nova Scotia, Canada
4d ago
On-site
Contract
Sales Representative - Niagara Pen Centre
On-site
Sales
Niagara, ON; Niagara, Ontario, Canada
4d ago
On-site
Contract
Sales Team Lead - Conestoga Mall
On-site
Sales
Waterloo, ON; Waterloo, Ontario, Canada
4d ago
On-site
Full-time
Sales Team Lead - Mic Mac Mall
On-site
Sales
Halifax, NS; Halifax, Nova Scotia, Canada
4d ago
On-site
Full-time
Sales Team Lead - Niagara Pen Centre
On-site
Sales
Niagara, ON
4d ago
On-site
Full-time
Sales Team Lead - Burlington
On-site
Sales
Burlington, ON; Burlington, Ontario, Canada
4d ago
On-site
Full-time
Sales Representative - Mic Mac Mall
On-site
Sales
Halifax, NS; Halifax, Nova Scotia, Canada
4d ago
On-site
Contract
Sales Representative - Burlington Centre
On-site
Sales
Burlington, ON; Burlington, Ontario, Canada
4d ago
On-site
Contract
Sales Team Lead - Halifax Shopping Centre
On-site
Sales
Halifax, NS; Halifax, Nova Scotia, Canada
4d ago
On-site
Full-time
District Sales Manager - Halifax
Remote
Sales
Halifax, NS; Halifax, Nova Scotia, Canada
4d ago
Remote
Full-time
Sales Team Lead - Erin Mills Town Centre
On-site
Sales
Mississauga, ON; Mississauga, Ontario, Canada
4d ago
On-site
Full-time
Sales Representative - Erin Mills Town Centre
On-site
Sales
Mississauga, ON; Mississauga, Ontario, Canada
4d ago
On-site
Contract
Sales Representative - Dufferin Mall
On-site
Sales
Toronto, ON; Toronto, Ontario, Canada
1w ago
On-site
Full-time
Sales Representative - Steinbach
On-site
Sales
Steinbach; Steinbach, Manitoba, Canada
2w ago
On-site
Full-time
Sales Representative - Mississauga
On-site
Sales
Mississauga, ON; Mississauga, Ontario, Canada
2w ago
On-site
Full-time
Sales Team Lead - Shoppers World Brampton
On-site
Sales
Brampton, ON; Brampton, Ontario, Canada
2w ago
On-site
Full-time
Sales Representative - Lethbridge
On-site
Sales
Lethbridge; Lethbridge, Alberta, Canada
2w ago
On-site
Full-time
Sales Representative - Red Deer
On-site
Sales
Red Deer; Red Deer, Alberta, Canada
2w ago
On-site
Full-time
Sales Team Lead - Red Deer
On-site
Sales
Red Deer; Red Deer, Alberta, Canada
2w ago
On-site
Full-time
Sales Team Lead - Lethbridge
On-site
Sales
Lethbridge; Lethbridge, Alberta, Canada
2w ago
On-site
Full-time
Sales Team Lead - Abbotsford
On-site
Sales
Abbotsford, BC; Abbotsford, British Columbia, Canada
2w ago
On-site
Full-time
Sales Representative - Grocery GTA East (Bilingual English and Spanish)
On-site
Sales
Grocery Ont-East; Canada
3w ago
On-site
Full-time
Sales Team Lead - Polo Park
On-site
Sales
Winnipeg, MB; Winnipeg, Manitoba, Canada
3w ago
On-site
Full-time
Sales Team Lead - Newmarket
On-site
Sales
Newmarket, ON; Newmarket, Ontario, Canada
4w ago
On-site
Full-time
Sales Representative - Newmarket
On-site
Sales
Newmarket, ON; Newmarket, Ontario, Canada
4w ago
On-site
Contract
Sales Team Lead - Oakville
On-site
Sales
Oakville; Oakville, Ontario, Canada
4w ago
On-site
Full-time
Sales Representative - Eaton Center (French and Spanish fluent)
On-site
Sales
Toronto, ON; Toronto, Ontario, Canada
1mo ago
On-site
Contract
Sales Team Lead - Westwood Square
On-site
Sales
Mississauga, ON; Mississauga, Ontario, Canada
1mo ago
On-site
Full-time
Sales Team Lead - Dixie Outlet Mall
On-site
Sales
Mississauga, ON; Mississauga, Ontario, Canada
1mo ago
On-site
Full-time
Product Leadership - Future Opportunities
On-site
Product
Calgary, AB; Calgary, Alberta, Canada
1mo ago
On-site
Full-time
Sales Team Lead - Metrotown
On-site
Sales
Vancouver, BC; Vancouver, British Columbia, Canada
1mo ago
On-site
Full-time
Sales Representative - Abbotsford
On-site
Sales
Abbotsford, BC
1mo ago
On-site
Contract
Sales Representative - Kitchener/Cambridge
On-site
Sales
Kitchener, ON
1mo ago
On-site
Contract
Sales Representative - Hamilton
On-site
Sales
Hamilton, ON
1mo ago
On-site
Contract
Chef d'équipe - CF Fairview Pointe Claire
On-site
Sales
Pointe Claire
2mo ago
On-site
Full-time
Chef d'équipe - Galeries De La Capitale
On-site
Sales
Quebec City
2mo ago
On-site
Full-time
Sales Team Lead - Ottawa
On-site
Sales
Ottawa, ON
2mo ago
On-site
Full-time
Sales Team Lead - Hillcrest Mall
On-site
Sales
Richmond Hill, ON
2mo ago
On-site
Full-time
Sales Team Lead - Garden City Mall
On-site
Sales
Winnipeg, MB
2mo ago
On-site
Full-time
Sales Team Lead - Centerpoint Mall
On-site
Sales
Toronto, ON
2mo ago
On-site
Full-time
Senior / Staff React Native Developer
On-site
Engineering
Calgary, AB
2mo ago
On-site
Full-time
Sales Representative - East York Town Centre
On-site
Sales
Toronto, ON
2mo ago
On-site
Contract
Sales Representative
On-site
Sales
Toronto, ON
2mo ago
On-site
Contract
Sales Representative - Edmonton
On-site
Sales
Edmonton, AB
2mo ago
On-site
Contract
Sales Representative - Greater Vancouver
On-site
Sales
Vancouver, BC
2mo ago
On-site
Contract
Représentant des ventes - Quebec City
On-site
Sales
Quebec City
2mo ago
On-site
Contract
Représentant des ventes - Montreal
On-site
Sales
Montreal, QC
2mo ago
On-site
Contract
Sales Representative - Vaughan Mills
On-site
Sales
Vaughan, ON
2mo ago
On-site
Contract
Sales Representative - Fairview Mall
On-site
Sales
Toronto, ON
2mo ago
On-site
Contract
Bilingual Sales Representative (Spanish) - Dufferin Mall
On-site
Sales
Toronto, ON
2mo ago
On-site
Contract
Sales Representative - Eaton Centre
On-site
Sales
Toronto, ON
2mo ago
On-site
Contract
Sales Representative - Calgary
On-site
Sales
Calgary, AB
3mo ago
On-site
Contract
Sales Representative - Hillcrest Mall
On-site
Sales
Richmond Hill, ON
3mo ago
On-site
Full-time
Sales Representative - Toronto Premium Outlets
On-site
Sales
Halton Hills, ON
3mo ago
On-site
Contract
Sales Representative - Shoppers World Brampton
On-site
Sales
Brampton, ON
3mo ago
On-site
Contract
Sales Representative - Scarborough Town Centre
On-site
Sales
Scarborough, ON
3mo ago
On-site
Contract
Sales Representative - Rideau Centre
On-site
Sales
Ottawa, ON
3mo ago
On-site
Contract
Sales Representative - Polo Park Mall
On-site
Sales
Winnipeg, MB
3mo ago
On-site
Contract
Sales Representative - Outlet Collection Winnipeg
On-site
Sales
Winnipeg, MB
3mo ago
On-site
Contract
Sales Representative - Oshawa Centre
On-site
Sales
Oshawa, ON
3mo ago
On-site
Contract
Sales Representative - White Oaks Mall
On-site
Sales
London, ON
3mo ago
On-site
Contract
Sales Representative - Masonville Place
On-site
Sales
London, ON
3mo ago
On-site
Contract
Sales Representative - Markville Mall
On-site
Sales
Markham, ON
3mo ago
On-site
Contract
Sales Representative - Kildonan Place
On-site
Sales
Winnipeg, MB
3mo ago
On-site
Contract
Sales Representative - Grocery (West)
On-site
Sales
Toronto, ON
3mo ago
On-site
Contract
Sales Representative - Grocery (Toronto)
On-site
Sales
Toronto, ON
3mo ago
On-site
Full-time
Sales Representative - Grocery (Ottawa)
On-site
Sales
Ottawa, ON
3mo ago
On-site
Contract
Sales Representative - Grocery (East)
On-site
Sales
Scarborough, ON
3mo ago
On-site
Contract
Sales Representative - Grocery (Durham)
On-site
Sales
Oshawa, ON
3mo ago
On-site
Contract
Sales Representative - Garden City Mall
On-site
Sales
Winnipeg, MB
3mo ago
On-site
Contract
Sales Representative - Bramalea City Centre
On-site
Sales
Brampton, ON
3mo ago
On-site
Contract
Sales Representative - Bayshore Shopping Centre
On-site
Sales
Ottawa, ON
3mo ago
On-site
Contract
Bilingual Sales Representative (French) - St. Laurent Shopping Centre
On-site
Sales
Ottawa, ON
3mo ago
On-site
Contract
Sales Representative - Westwood Square Mall
On-site
Sales
Mississauga, ON
3mo ago
On-site
Contract
Mortgage Underwriter (Future Opportunities)
On-site
Mortgages
Calgary, AB
3mo ago
On-site
Full-time
Mortgage Fulfillment Officer (Future Opportunities)
On-site
Mortgages
Calgary, AB
3mo ago
On-site
Full-time
Senior/Staff/Principal Software Developer
On-site
Engineering
Calgary, AB
3mo ago
On-site
Full-time
Senior Analyst, Credit Risk (Future Opportunities)
On-site
Fraud Strategy
Calgary, AB
3mo ago
On-site
Full-time