Other
Mar 2020During the COVID-19 period, NaturAll pivoted part of its operations to produce hand sanitizer for donation when shortages hit.
SourceCompany research
Public company, workplace, funding, and market signals
Overview
Philadelphia-based, Black-owned clean haircare brand founded in 2015 by Muhga Eltigani; it makes fresh, plant-based, often refrigerated hair products for textured hair and sells them via DTC subscription and retail channels, with community/education and ethical sourcing as core themes.
Primary product
Fresh, refrigerated plant-based haircare products and subscription regimens
Founded
2015
Headquarters
Philadelphia, Pennsylvania, United States
Team size
1-10
Industry
Manufacturing
Sub-industry
Beauty / personal care haircare
Offices
1901 S 9th St Ste 414, Philadelphia, Pennsylvania, United States
Toronto, Canada
Business model
Direct-to-consumer ecommerce
Subscription
Retail distribution
Consumer packaged goods
Funding
Stage
Seed / venture-backed
Total raised
$6.2M
Latest round
Venture · Oct 2019
Latest amount
$5M
People & investors
Work & culture
Community-driven, integrity-first, self-love/self-care oriented, Black-owned, cruelty-free, ethically sourced, and education-heavy through blog/community content.
Compensation
No public employee salary bands or equity data were found. Public compensation-like signals are limited to brand ambassador free products plus commission, and customer subscription discounts/free shipping.
Benefits
Brand ambassadors can receive free products every month and commission
Subscription customers get 10% off individual products
Subscription customers get 25% off bundles
Subscriptions include free shipping
Subscribers get early access to new products
Subscribers may be featured as Subscriber of the Month
Product & market
Pricing
DTC ecommerce with one-time purchases and a Subscribe & Save recurring subscription model; products are also sold through retail channels such as Walmart and Sally Beauty.
Differentiators
- —Fresh, refrigerated hair products
- —Plant-based and clean formulations
- —No additives or fillers positioning
- —Subscription customization and recurring shipments
- —Community content and education for NaturAllistas
- —Ethically sourced ingredients
- —Black-owned brand positioning
- —Retail expansion alongside DTC
Technology
Shopify
Stripe
Google Analytics
Google Tag Manager
Klaviyo
Cloudflare
OneTrust
Vue.js
jQuery
Python
GemPages
Privy
ManyChat
PushOwl
Postscript
Qikify
Smile
Customers
Black women
Women of color
People with curly, kinky, or coily hair
Natural-hair subscribers
Retail shoppers at Walmart and Sally Beauty
Competitors
Mielle Organics
EDEN BodyWorks
Alaffia
Bask & Bloom Essentials
Oyin Handmade
Jane Carter Solution
Scale & contact
Estimated revenue
Public sources conflict: LinkedIn reports about $265.7K annual revenue, while third-party estimates have ranged up to about $7.5M ARR in 2024.
Estimated monthly visits
311.2K
Traffic estimate as of May 2026
Signals & risks
Other
Oct 2020The company said its CBD line faced high startup costs, strict FDA regulation, and supply-chain limitations.
SourceLatest news
Black PR Wire · Mar 2025
Podcast announcement highlights Muhga Eltigani discussing the brand, clean beauty, and more than 4,000 Walmart placements.
Black PR Wire · Feb 2025
Press release says NaturAll Club secured 4,500 Walmart placements nationwide and that its line is also available at Sally Beauty; it frames the brand as a multi-million-dollar natural hair-care company.
NaturAll blog · Oct 2020
Official anniversary post describes the company history, its COVID-19 hand-sanitizer pivot, and CBD-line execution/regulatory risks.
Inc. · Oct 2019
Inc. reports a $1 million investment from New Voices Fund and another $4 million from Richelieu Dennis after a Y Combinator winter stint.
Technical.ly · Aug 2019
Profiles the company’s move into the Bok building and says the company had received $5 million in funding from New Voices Fund.
Jobs and careers at NaturAll Club
0 jobs at NaturAll Club
No open positions
Check back later for new openings