Mixpanel

Mixpanel is event analytics for builders that need answers.

mixpanel.com

HQ: San Francisco, CA, USA

B2B

Company research

Public company, workplace, funding, and market signals

Updated Aug 16, 2026

Overview

Mixpanel is an AI-first digital analytics platform for product teams, used to track user behavior, measure conversions, improve retention, and connect product metrics to business outcomes.

Primary product

Product and web analytics platform (including event tracking, session replay, experimentation, feature flags, metric trees, and AI-assisted analytics)

Founded

2009

Headquarters

San Francisco, California, United States

Team size

201-500

Work style

Flexible

Industry

Software Development

Sub-industry

Digital analytics / product analytics / product intelligence

Offices

London, England, United Kingdom

Singapore

Barcelona, Catalonia, Spain

Seattle, Washington, United States

San Francisco, California, United States

Business model

SaaS

subscription

free tier

enterprise sales

Funding

Stage

Series C

Total raised

$277.1M

Latest round

Series C growth investment · Nov 2021

Latest amount

$200M

Series C growth investment

Nov 2021 · Bain Capital Tech Opportunities

$200M

Series B

Dec 2014 · Andreessen Horowitz

$65M

Series A

May 2012 · Andreessen Horowitz

$10.3M

Seed

Feb 2010

$500K

Pre-seed

Jul 2009

$15K

People & investors

Leadership

Jen Taylor

CEO

Anant Gupta

Chief Technology Officer

Amir Movafaghi

Former CEO; now General Partner at First Harmonic

Damian Gona

Chief Revenue Officer

Aswani Nerella

Director of Engineering

Joseph Unruh

Sr. Director of Engineering, Data

Neal Kaviratna

Engineering Manager - Senior Engineering Manager

Austin Pray

Engineering Manager

Aaron Krivitzky

Principal Solutions Engineer

Founders

Suhail Doshi

Co-founder

Tim Trefren

Co-founder

Investors

Agile Equity Partners

Andreessen Horowitz

Bain Capital

Bain Capital Tech Opportunities

Work & culture

Public posts emphasize an inclusive, community-oriented culture with employee resource groups, learning support, and cross-office engagement. The company also signals a product-and-engineering-heavy culture focused on AI, systems, and customer impact.

Work style

Flexible

Compensation

Public signals suggest competitive compensation, with Glassdoor-style employer rating data indicating strong compensation scores (4.2/5). Public salary snippets show roles such as Relationship Manager (~$123k/yr), Manager (~$176k/yr), and Lead Qualification Representative (~$102k/yr), but these are role-specific and not company-wide bands.

Benefits

Learning stipend

Inclusive employee resource groups / CRGs (Mixability)

Office events and catered gatherings

Remote participation in community events

Career/open roles page

Product & market

Pricing

Free tier plus paid plans; Mixpanel publicly references Free, Growth, and Enterprise plans.

Differentiators

—AI-first digital analytics for product teams
—Combines quantitative analytics with session replay, experimentation, feature flags, and metric trees
—New AI capabilities via Mixpanel AI, MCP integrations, and Headless/Python SDK
—Strong focus on connecting product metrics to business outcomes
—Trusted by 29,000+ companies

Technology

RudderStack

Mixpanel

Ramp

G Suite

Okta

Google BigQuery

Kubernetes

Google Cloud

Google Analytics

Databricks

Apache Kafka

Python

Ruby

GitHub

Workday

HubSpot

Looker

Fivetran

Zuora

Celery

Customers

Workday

Rakuten Viber

Uber

DocuSign

Airbnb

Spotify

Venmo

more than 29,000 companies overall

Competitors

Amplitude

Heap

Pendo

FullStory

PostHog

LogRocket

Statsig

LaunchDarkly

Userpilot

GrowthBook

Scale & contact

Estimated revenue

$100M-$150M annual revenue (Exa estimate: ~$127M)

Signals & risks

Layoff

Jan 2016

Mixpanel laid off 18 employees, less than 10% of the then-230+ person team, mostly in sales.

Source

Acquisition

Oct 2025

Mixpanel announced it was acquiring DoubleLoop to accelerate connections between product metrics and business outcomes with AI.

Source

Latest news

Mixpanel exposes AI/analytics integrations in Cursor and other AI tools

LinkedIn · Jul 2026

Mixpanel posted about a Cursor marketplace connector enabling analytics inside AI coding workflows.

Mixpanel AI and MCP-related product launches

LinkedIn · Jul 2026

Mixpanel described its AI architecture and MCP-based delivery of intelligence into team workflows.

Mixpanel acquires DoubleLoop to accelerate digital continuous innovation

Mixpanel · Oct 2025

Mixpanel announced the acquisition of DoubleLoop to strengthen AI-powered links between metrics and outcomes.

Mixpanel Acquires DoubleLoop to Drive Product-to-Revenue Outcomes with AI

Business Wire · Oct 2025

Announced the acquisition of DoubleLoop to strengthen Mixpanel's AI-powered digital analytics and value-framework capabilities.

Leading Data Analytics Platform Mixpanel Appoints Jen Taylor as CEO to Lead the Next Chapter of the Company’s Growth

Business Wire · Sep 2025

Mixpanel announced Jen Taylor as CEO, succeeding Amir Movafaghi, to lead an AI-first analytics push.

About About Us Blog Blog / Signals & Stories Careers Careers Docs GitHub Homepage LinkedIn company page

SourcesMixpanel homepage / company profile Mixpanel careers Mixpanel blog Mixpanel pricing Mixpanel LinkedIn company page Mixpanel GitHub Mixpanel X/Twitter Mixpanel about/team page Mixpanel docs

Jobs and careers at Mixpanel

42 jobs at Mixpanel

Software Engineer, Growth

On-site

Engineering

San Francisco, US (Hybrid); San Francisco, CA, United States

1w ago

On-site

Full-time