We make booking services as easy as buying products online.
Public company, workplace, funding, and market signals
Updated Aug 2, 2026
Miso is a Seoul-based South Korean marketplace for booking everyday offline services. Founded as a home-cleaning service, it has expanded into moving, repairs, remodeling, automotive services, telecom, rentals, lessons and other lifestyle categories; company and media materials report 10M+ orders and about KRW 1.5T in cumulative transaction volume by 2025.
Primary product
Miso app and web marketplace that matches consumers with vetted service providers, supports quotes/booking, and increasingly uses AI to search and book services.
Founded
2015
Headquarters
Twin Tree Tower B, 5F, 6 Yulgok-ro, Jongno-gu, Seoul, South Korea
Team size
Approximately 50–100; YC lists a team size of 100, while third-party databases report lower figures.
Industry
Information technology / online marketplace
Sub-industry
Home-services and broader lifestyle-services O2O marketplace
Offices
Business model
Stage
Series A / privately held; reported profitable or cash-flow positive in later company statements
Total raised
$10.6M
Latest round
Series A · Sep 2018
Latest amount
$8M
Sep 2018 · AddVenture
Dec 2016 · Y Combinator
Jun 2016 · Y Combinator
Jan 2016 · Y Combinator
Founders
Haksu Lee
Co-founder
Miso describes a customer-first, simple, fast-moving and radically transparent culture: start from the problem, act quickly, say what you will do and do it, and give candid feedback.
Visa sponsorship
Limited
Compensation
Public signals are role-specific rather than a company-wide compensation framework. A July 2026 San Francisco founding-business-lead posting listed $180,000–$240,000 annually plus equity and visa sponsorship; Korean compensation bands were not found.
Pricing
Service-specific pricing or provider quotes; some categories use competitive bidding with up to four partner quotes. Exact consumer pricing and Miso take rate vary by category and are not publicly disclosed.
Differentiators
Technology
Customers
Competitors
Estimated revenue
Approximately $2M–$40M annually based on conflicting third-party estimates; no company-confirmed revenue figure found. The higher estimate is reported as 2024 ARR by GetLatka and should be treated cautiously.
Miso began building Miso Motion, a U.S.-oriented robotics-data venture, and advertised its first San Francisco business hire. The venture, customers and contract economics were not publicly disclosed; this is a strategic-expansion signal rather than evidence of distress.
SourceZero G Talent · Jul 2026
Miso is hiring a founding business lead in San Francisco for Miso Motion, a new robotics-data venture serving frontier AI and robotics companies; the listing gives a $180,000–$240,000 salary range plus equity and visa sponsorship.
MoneyToday · Sep 2025
Miso reported expansion beyond core home services into legal, finance, events, beauty, tutoring, employment, hobbies and outsourcing, alongside 10M+ orders, KRW 1.5T cumulative transaction volume and LLM-based search/booking.
Herald Korea · Aug 2025
Miso added automotive repair, tinting, dashcam/navigation installation, detailing and general maintenance, using a model that can return up to four partner quotes.
Forbes · Aug 2022
Forbes reported 5M+ bookings, roughly 90% repeat customers, 500,000 paying customers, 50,000 providers and approximately $128M in 2021 gross bookings; CEO Victor Ching said the company was cash-flow positive.
VentureSquare · Mar 2021
Reported a partnership with Carrot Market to offer Miso moving services through the platform, expanding service distribution to a major consumer channel in Korea.
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