Acquisition
Jan 2026Senior Market Sales acquired Fair Square Medicare / Medicare Vox, and Daniel Petkevich and team joined SMS / Alliant.
SourceBuilding an AI Health Insurance Agent.
Company research
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Overview
Medicare Vox (formerly Fair Square) is a Medicare-focused voice AI and care-navigation platform that automates lead screening, member support, training, and call-data insights for Medicare distributors, carriers, and brokerages. The legacy company was founded by Daniel Petkevich and was acquired by Senior Market Sales in January 2026.
Primary product
Vox: AI voice agents and call-center software for Medicare screening, insights, and coaching
Founded
2019
Headquarters
San Diego, California, United States
Team size
11-50 employees
Industry
Embedded Software Products
Sub-industry
Medicare voice AI / call-center automation
Offices
San Francisco, California, United States
Business model
B2B SaaS
enterprise software
tech-enabled brokerage
Funding
People & investors
Leadership
Founder & CEO
VP, Business Development
Head of Engineering
Software Engineer
Software Engineer
Software Engineer
Quality Lead
Head of Operations
Brokerage Team Lead
Work & culture
Customer-obsessed and trust/compliance-heavy; public messaging emphasizes treating members like family, being commission-agnostic, and delivering lifelong Medicare guidance.
Product & market
Pricing
Enterprise demo/sales-led pricing for Vox; legacy consumer advisory services were free and commission-neutral.
Differentiators
- —Built for the Medicare beneficiary lifecycle
- —AI voice agents for non-licensed call-center roles
- —Three pillars: automation, insights, and coaching
- —Built on GPT-4
- —HIPAA and SOC 2 Type II compliance
- —Commission-agnostic advisory stance
- —Multilingual screeners and call handling
- —Real-time call-data search and coaching
Technology
GPT-4
Vercel
Typeform
Customers
Medicare beneficiaries / seniors
Medicare distributors
Medicare carriers
Medicare brokerages
Medicare call centers
Competitors
Parloa
PolyAI
Cognigy
Replicant
Hyro
GoHealth
Chapter
eHealth
SelectQuote
Connie Health
Scale & contact
Estimated revenue
$2M-$3M
Estimated monthly visits
7.6K
Signals & risks
Latest news
Business Wire · Jan 2026
Senior Market Sales acquired Fair Square Medicare; the deal brought Daniel Petkevich and team into SMS / Alliant and highlighted Fair Square's care-navigator software model.
PR Newswire · Aug 2024
The company unveiled Vox, a GPT-4-based platform with AI voice agents, call insights, and coaching for Medicare carriers and brokerages.
Fierce Healthcare · Aug 2024
Covered the launch of Vox and described the company’s move from consumer brokerage into enterprise AI tools for Medicare organizations.
PR Newswire · Aug 2022
Announced a $15M Series A led by Define Ventures with participation from Slow Ventures, Y Combinator, and angels; total funding was reported at $19M.
San Diego Union-Tribune · Aug 2022
Reported the Series A and total funding, and described the company as a San Diego digital insurance brokerage.
Jobs and careers at Medicare Vox (fka Fair Square)
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