Public company, workplace, funding, and market signals
Updated Aug 16, 2026
Maze is a remote-first software company providing an end-to-end user research and product discovery platform. It helps product, design, marketing, and research teams recruit participants, run qualitative and quantitative studies, test prototypes and live products, and analyze insights with AI.
Primary product
Maze user research and testing platform, including prototype testing, surveys, card sorting, tree testing, live website/mobile testing, moderated and AI-moderated interviews, participant recruitment, automated reports, and AI-powered analysis.
Founded
2018
Headquarters
San Francisco, California, United States (third-party company profiles identify San Francisco; Maze states it has no headquarters or central office and is fully remote).
Team size
100+ employees according to Maze; third-party estimates vary from approximately 85 to 165, so a precise current count is unavailable.
Work style
Remote
Industry
Software Development
Sub-industry
User research, UX research, product discovery, usability testing, and research operations SaaS
Offices
Business model
Stage
Series B
Total raised
$60M
Latest round
Series B · Jun 2022
Latest amount
$40M
Jun 2022 · Felicis
Feb 2021 · Emergence Capital
Jan 2020 · Amplify Partners
May 2018 · Seedcamp and Partech
Leadership
CEO & Co-Founder
John Mayhall
President & Co-Founder
VP, Product
Aziz Antoun
VP, Engineering
Jess Hovde
VP, Global Sales & Customer Success
Hanna Woodburn
VP, Marketing
VP, People
Founders
Co-Founder and former CTO
Maze describes itself as fully remote, asynchronous, and intentionally distributed. Its public materials emphasize autonomy, inclusive hiring, evidence-based product development, collaboration across product/design/engineering, and continuous learning. Engineering materials describe a monorepo, trunk-based development, continuous delivery, and a preference for asynchronous communication and deep work.
Work style
Remote
Compensation
Public job postings reviewed did not provide dependable salary ranges or equity details. Compensation signals include employer-paid health insurance, remote-work support, paid family leave, flexible vacation, a personal-development allowance, and a referral bonus. Visa sponsorship is not publicly confirmed.
Benefits
Pricing
Freemium and subscription SaaS with a free plan, paid team/organization plans, and custom enterprise pricing. Participant recruitment is additionally usage-based through Maze credits; Maze’s help documentation lists bundles such as 50 credits for $250, 100 credits for $500, and 500 credits for $2,500.
Differentiators
Technology
Customers
Competitors
Estimated revenue
Approximately $1M-$10M based on third-party company-data estimates; another third-party source estimates approximately $20.4M ARR for 2025. Publicly verifiable revenue is unavailable, so a conservative range is $1M-$25M.
Estimated monthly visits
1.5M
Traffic estimate as of Jun 2026
A former Maze director publicly stated that he was laid off in December 2022. A commenter on the same post referred to having experienced three rounds of layoffs within the preceding year, but the number and scope of reductions are not independently verified.
SourceA former Maze employee publicly reported being affected by a reduction in force in August 2023. The post does not quantify the reduction.
SourceA Maze engineer publicly stated that Maze had conducted an RIF and that engineers had been laid off. The scale was not disclosed.
SourceA former product leader said Maze had transitioned from self-serve toward enterprise sales, clarified its ICP, launched AI features, and reorganized toward a more Europe-centered leadership model. This is a strategic-change signal rather than a confirmed adverse event.
SourceMaze · Jul 2026
Maze’s platform materials emphasize AI study building, AI moderation, automated synthesis, MCP connectivity, and support for qualitative and quantitative research in one platform.
Maze on LinkedIn · Apr 2026
Maze promoted expanded AI-moderator capabilities positioned as an enterprise research companion for planning, running, and analyzing user research at scale.
Maze · Mar 2026
Maze published its 2026 user-research report based on nearly 500 survey responses collected from researchers, designers, and marketers across Europe and North America.
Maze · May 2024
Maze announced John Mayhall as Chief Revenue Officer and Hilary Terrell as VP of Marketing as it expanded its go-to-market leadership. Maze’s current About page lists updated leadership titles.
TechCrunch · Jun 2022
Maze announced a $40 million Series B led by Felicis, bringing total funding publicly described by the company and TechCrunch to $60 million. Strategic investors included Atlassian Ventures, Zoom Ventures, and HubSpot Ventures.
6 jobs at Maze