Layoff
Jan 2020Sports Business Journal reported Mashgin laid off employees during the COVID downturn when public venues shut down and cash reserves fell sharply.
SourceCompany research
Public company, workplace, funding, and market signals
Updated Aug 16, 2026
Overview
Mashgin is an AI-powered self-checkout company that uses 3D computer vision and deep learning to recognize items without barcode scanning, enabling faster checkout for retail, venues, and food service operators.
Primary product
AI-powered touchless self-checkout kiosks/platform
Founded
2014
Headquarters
Palo Alto, California, United States
Team size
51-200
Industry
Software Development
Sub-industry
AI-powered self-checkout / computer vision retail technology
Offices
Palo Alto, California, United States
Mountain View, California, United States
Business model
B2B SaaS
hardware-enabled recurring software/service
enterprise retail technology
Funding
Stage
Series B
Total raised
$73.8M
Latest round
Series B · May 2022
Latest amount
$62.5M
May 2022 · NEA
Nov 2017 · Matrix
Sep 2015
Mar 2015
People & investors
Leadership
Founder & CEO
Founder
Peter Atkin
Chief Revenue Officer
Eric Meyerson
Vice President of Marketing
Chief Marketing Officer
General Manager - Fuel and C-Stores
Vice President of People and Global Services
Devin Blong
Head of Product
Chi Wey
Director of Hardware Engineering
Toby Awalt
Vice President Marketing
Work & culture
Public sources portray Mashgin as a small, high-growth, engineering-heavy team focused on real-world product impact, with strong emphasis on speed, product execution, and scaling deployments. Public evidence about specific employee benefits is limited.
Compensation
Public third-party sources show example salary ranges for a few roles (for example, software engineer around USD 121,858 annual, project coordinator around USD 54,794 annual, technical support around USD 37,448 annual). No formal company-wide compensation policy was publicly found.
Product & market
Pricing
Not publicly disclosed; likely enterprise sale of hardware/software checkout systems with deployment and support services.
Differentiators
- —3D computer vision and deep learning instead of barcode scanning
- —touchless checkout that processes multiple items quickly
- —proven deployment in sports venues and convenience retail
- —profitable according to public reporting
- —patented technology / proprietary computer-vision approach
Technology
oracle
litmus
ada
servicenow
linkedin recruiter
youtube
nvidia
stripe
kubernetes
java
rippling
confluence
shift4
webflow
figma
microservices
hubspot
linux
jira
caffe
Customers
Circle K
Aramark
NFL
MLB
sports stadiums and arenas
convenience stores
cafeterias
hospitals
airports
convention centers
Competitors
Grabango
AiFi
Trigo
Caper AI
Standard AI
VisioLab
Zippin
Scale & contact
Estimated revenue
USD 1M-10M (best public estimate; Exa/LinkedIn-derived)
Estimated monthly visits
21.4K
Traffic estimate as of Jun 2026
Signals & risks
Other
Jan 2020Company reportedly came close to running out of cash during COVID, with bank balance at one point down to $50,000 before later recovery.
SourceLatest news
GlobeNewswire · Sep 2024
Mashgin added senior go-to-market leaders to support growth and emphasized its profitable, patented checkout technology.
Sports Business Journal · Jul 2023
A detailed profile covering Mashgin's pandemic-era cash crunch, layoffs, profitability, growth, and expansion across sports venues and other verticals.
Supermarket News · Mar 2023
Reported major commercial expansion with Circle K/Couche-Tard, indicating broad rollout into convenience retail.
Retail Dive · May 2022
Secondary reporting on the Series B round, use of proceeds, profitability, and customer segments.
PR Newswire · May 2022
Company announced Series B financing, unicorn valuation, and investors NEA and Matrix Partners.
Jobs and careers at Mashgin
15 jobs at Mashgin
Hardware Operations Specialist
Hybrid
Research & Development
Palo Alto, CA
2w ago
Hybrid
Full-time
Senior Software Engineer
On-site
Research & Development
Palo Alto, CA
1mo ago
On-site
Full-time
Senior Software Engineer, Video
On-site
Research & Development
Palo Alto, CA
1mo ago
On-site
Full-time
Senior Software Engineer, Backend (AdTech)
Hybrid
Research & Development
Palo Alto, CA
2mo ago
Hybrid
Full-time
Senior Software Engineer, Integrations
Hybrid
Research & Development
Chicago, IL
2mo ago
Hybrid
Full-time
Software Engineer, Full-Stack
Remote
Research & Development
Belo Horizonte
6mo ago
Remote
Contract
Software Engineer, Full-Stack
Remote
Research & Development
Curitiba
6mo ago
Remote
Contract
AI Developer Experience
On-site
Research & Development
Palo Alto, CA
6mo ago
On-site
Full-time
Software Engineer, Infrastructure
On-site
Research & Development
Palo Alto, CA
6mo ago
On-site
Full-time
Remote Technical Support
Remote
Operations
Remote
7mo ago
Remote
Full-time
Software Engineer, Full Stack
On-site
Research & Development
Palo Alto, CA
8mo ago
On-site
Full-time
Senior Software Engineer, Machine Learning and Artificial Intelligence
On-site
Research & Development
Palo Alto, CA
3y ago
On-site
Full-time
Senior Software Engineer, Computer Vision and Deep Learning
On-site
Research & Development
Palo Alto, CA
3y ago
On-site
Full-time
Senior Software Engineer, Product
On-site
Research & Development
Palo Alto, CA
3y ago
On-site
Full-time